CBSE Class 12 Business Studies Marketing MCQs Set J

ASSERTIONS AND REASON TYPE QUESTIONS
DIRECTION: Each of the following questions consists of two statements, one is assertion ( A ) and the other is reason ( R) .
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong

Question. Assertion (A ) From package of chips, cosmetics, etc. people can make some guess about quality of the product contained in it.
Reason ( R ) packaging helps in products production.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (c)

Question. Assertion (A ): A company should not produce anything ( say drugs ), just to satisfy a consumer.
Reason ( R ) : As per societal Marketing concept, any activity which satisfies human needs but is detrimental to the interest of society at large cannot be justified.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (c)

Question. Assertion (A ): Tata differentiates it’s three quality of tea with three different labels ( Tata Agni ,Tata Premium and Tata Gold).
Reason ( R ) : labelling helps to describe a product and specify its contents.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (c)

Question. Assertion (A ): labelling is also an important feature of the product.
Reason ( R ) : it does not only protect the products but also serve as a promotional tool.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (c)

Question. Assertion (A ): companies like Samsung, Motorola , redmi etc. Price their products without considering the price set by competitors firms.
Reason ( R ) : They help in ascertaining price only on the basis of worth of their product, product cost, pricing objectives etc.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (d)

Question. Assertion (A ): Advertising and sales promotion are different from each other.
Reason ( R ) : Advertising is a short-term prospective where as sales promotion is a long-term perspective.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (c)

Question. Assertion (A ): Advertisement is very costly affair.
Reason ( R ) : It requires the huge amount of money to advertise on newspaper , television, etc.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (d)

Question. Assertion (A ): No other firms can use the brand mark of ' NIKE’ in the country.
Reason ( R ) : ' Nike ' has taken legal protection for its brand mark and then it has exclusive right for its use.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (a)

Question. Assertion (A ): Events like fashion show , experience like lunch with celebrity can also be marketed.
Reason ( R ) : Anything that is of value to the other can be marketed.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (a)

Question. Assertion (A): Maggie (noodles) extended this brand name to introduce many of its new products such as Tomato Ketchup, soup, etc.
Reason (R): Branding helps in advertising and display programmes.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
Answer: (c)

Question. Assertion (A) Packaging ensures safety of the products.
Reason (R) It helps in promoting the product in the market.
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (b)

Question. Assertion (A); Utility and Demand affect the price of a product
Reason (R): utility provided by the product and the intensity of demand of the buyer sets the upper limit of price.-
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (a)

Question. Assertion (A) : Government can declare a product as essential product and regulate its price.
Reason (R): In order to protect the interest of public against unfair practices in the field of price fixing.
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (a)

Question. Assertion (A): Grading is the function performed by packaging
Reason (R ): Sometimes marketers assign different grades to indicate different features or quality of the product.
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (d)

Question. Assertion (A) : Refrigerator is a convenience product
Reason ( R ) : consumer products, which are purchased frequently, immediately and with least time and effort are convenience products
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (d)

Question. Assertion (A): Trademark is not a part of brand.
Reason (R ) : Trademark does not have legal protection
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (e)

Question. Assertion (A) : Packaging helps to maintain Rising Standards of Health and Sanitation
Reason (R ): The chances of adulteration in packed goods are less.
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (a)

Question. Assertion (A): Label Helps in Promotion of Products.
Reason (R ): The label may vary from a simple tag attached to the product to complex graphics.
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect
Answer: (b)

Question. Assertion (A): There are broadly three types of costs: Fixed Costs, Variable Costs and Semi Variable Costs.
Reason (R ) : One of the most important factor affecting price of a product or service is its cost.
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
Answer: (b)

Question. Assertion (A): A brand name should be suggestive
Reason (R ) : a brand name should hint the qualities of the product
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect
Answer: (a)

Question. Assertion (A) In inventory control a balance should be maintained in respect of cost and customer satisfaction.
Reason (R) Higher the level of inventory, higher will be the level of service to customers but the cost of carrying the inventory will also be high.
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but (R) is incorrect
(d) A is incorrect but (R) is correct
Answer: (a)

Question. Assertion (A) Advertising is a very economical mode of communication
Reason (R) Because of its wide reach the overall cost of advertising gets spread, as a result per unit cost of reach comes low.
(a) Both (A) and ( R )are true. R is the correct explanation of A
(b) Both (A) and (R )are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (a)

Question. Assertion (A) Maintain good public relations lower the promotion cost
Reason (R) Because of its wide reach the overall cost o gets spread, as a result per unit cost of reach comes low.
(a) Both (A) and ( R )are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (b)

Question. Assertion (A) Channel of distribution assist in transferring the title of Goods and services.
Reason (R) As it moves goods by transportation.
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (b)

Question. Assertion (A) Higher the level of service to customer will be the need to keep more Inventory.
Reason (R) the demand of product is high.
(a) Both (A) and (R ) are true. R is the correct explanation of A
(b) Both (A) and (R ) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (c)

Question. Assertion (A) Advertising is personal form of communication.
Reason (R) Advertising creates monologue and not a dialogue
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R ) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (d)

Question. Assertion (A) In personal selling a direct face to face dialogue takes place.
Reason (R) As personal selling is impersonal form of promotion
(a) Both (A) and (R ) are true. R is the correct explanation of A
(b) Both (A) and ( R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (c)

Question. Assertion (A) Personal selling promote travel and tourism in the country
Reason (R) due to mobility of sales people
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (a)

Question. Assertion (A) Publicity is a paid form of communication
Reason (R) Publicity does not involve any direct expenditure by marketing firm
(a) Both (A) and (R )are true .R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (d)

Question. Assertion (A) Public relation department can place story and dramatize the product in the media.
Reason (R) This will build market place excitement before the reach in the market, it will create favourable impression on target customer
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct
Answer: (a)

CASE BASED QUESTIONS

Question. Fat to Fit Ltd. manufactures vitamin ‘c’ tablets to improve the immunity of people in this pandemic. These tablets are packed in strips of 12 tablets each. Each of these strips is packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.
(a) To facilitate their transportation.
(b) Warehousing.
(c) Easy identification.
(d ) All of the above
Answer: (d) All of the above

Anu, Manu and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Anu drew the attention of Manu and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways’ and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so. Manu told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.

Question. “She told that most of the sellers were exploiting the consumers in various ways’ and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so”. Identify the marketing concept of marketing management discussed in these lines.
(i) Selling concept
(ii) Societal marketing concept
(iii) Marketing concept
(iv) Product concept
Answer: (ii) Societal marketing concept

Question. ” Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society.” Identify the marketing concept of marketing management discussed in these lines.
( i) Selling concept and marketing concept
(ii) Societal marketing concept
(iii) Marketing concept
(iv) Product concept and selling concept
Answer: (iii) Marketing concept

“IBF” washing machine manufacturing company is a renowned company for marketing washing machine. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeated sales orders.

Question. Name the concept related to the activities mentioned in the above paragraph.
(a) Marketing
(b) Selling
(c) Branding
(d) None of the above
Answer: (a) Marketing

Question. Identify the features of the concept identified in part
( a) Needs and wants
(b) Creating a market offering
(c ) Exchange mechanism
( d ) All of the above
Answer: (d) All of the above.

‘Masala mix’ is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges comparatively higher price than its competitors as it sells quality products. Besides, it offers discount to its customers and easy credit terms to its retailers on regular basis. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customer at right place , in the right quality and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential consumers or the prospect buyers who could not be delivered the message. So, there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its consumers but also provides employment to handicapped people.

Question. ( A ) The above para describe the combination of variables used by Masala Mix to prepare its market offering. The combination of variables used by Masala Mix to prepare its market offer is termed as…………….
(I ) Promotion mix
(II ) Sales mix
(III) Marketing mix
(IV) Price mix.
Answer: (III) marketing mix

Question. (B) “ it also sells its products through various grocery stores so that the products are made available to the consumers at the right place, in the right quality and in the right time” Identify the element of marketing mix stated above.
( I) product
(II) price
(III) Place
(IV) Promotion
Answer: (III ) Place

As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the same. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis.

Question. Identify any two product-related decisions which the students had to take.
(a) Branding and packaging.
(b) Pricing and packaging.
(c) Branding and pricing
(d) None of the above
Answer: (a ) branding and packaging.

Question. Identify the two values communicated to the society by the project of Himachal Public School are:
(a) Generating employment opportunities
(b) Welfare of Humanity
(c) concern about disabled people
( d) All of the above
Answer: (d) All of the Above

Unilever has found a new way to make ice creams by using an ingredient called ‘ice structuring protein’ which is widely found in nature especially, in fishes which allows them to survive in freezing arctic waters. Combining ISP with stabiliser technology allows making ice creams that don’t melt so easily thereby making it more convenient for small children and consumers in hot countries.

Question. Identify the component of marketing mix being taken into consideration by the company.
(i) Place
(j) price
(k) promotion
(l) product
Answer: (l) product

Question. Explain briefly the function of marketing highlighted here.
(a) Product designing and development
(b) Packaging and labelling
(c) Marketing planning
(d) Gathering and analysing marketing information
Answer: (a) Product designing and development

Vijay Anand is planning to start a company manufacturing room fresheners. He intends to use natural fruit extracts for adding fragrance to them. He estimates an investment of Rs. 20 crores to set up the factory. As it is difficult for him to raise the entire capital amount alone, he gives a partnership offer to his school friend, Sanjay who is an angel investor. Sanjay, after being convinced about the feasibility of the project, accepts his offer. Sanjay tells Vijay Anand that they should also focus on other important decisions related to the product ‘room fresheners’ besides deciding about its features, price, variety and quality. Branding is one of the important such decision.

Question. Identify the two important decisions related to a product by the company.
(a) Labelling
(b) Packaging
(c) Both (a) and (b)
(d) None of the above.
Answer: (c )Both (a) and (b)

Question. Branding considered as an important function by the marketers.
(a) It facilitates product differentiation.
(b) Helps in advertisement
(c) Easy introduction of new product
(d) All of the above
Answer: (d) All of the above

Question. Good Living Ltd. manufactures mosquito repellent tables. These tablets are packed in strips of 12 tablets each. Each of these strips are packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.
Answer: storage, identification and transportation.

Question. ‘Texla Ltd.’ entered into the market with coloured television and have now introduced products like audio systems, air-conditioners, washing machines, etc. the company is not only offering the products but also handling complaints and offering after-sales services. Identify the element of marketing-mix discussed here.
(a) Product
(b) Price
(c) Place
(d) Promotion
Answer: (a) Product

Question. Crackers Ltd., a fire-cracker manufacturing company launched some new products on eve of Diwali which attracted many buyers. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warning for use were not mentioned on the packets that led to many accidents. Identify the important product-related decision that was not taken into consideration by the company.
a) Packaging
b) Branding
c) Labelling
d) None of the above
Answer: (c ) ‘Labelling’

Question. ABC Crackers Ltd., a fire-cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behaviour of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality. Identify the product-related decision because of which consumers preferred the products of ABC Crackers Ltd.
a) Packaging
b) Branding
c) Labelling
d) None of the above
Answer: (b) Branding

Question. As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh though of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the same. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society or regular basis. Name any two product-related decisions which the students had to take.
a) Product designing and labelling
b) Packaging and labelling
c) Branding and labelling
d) Packaging and branding
Answer: (c ) branding and packaging.

Question. A five star hotel has decided to include picking up of clients from airports and railway stations. This will definitely improve the image of the hotel. It will add to the comfort of the clients. The hotel has done this to fight the tough competition with the new entrants in the market. This step is expected to increase the charges of the stay at the hotel. In the above case which element of the marketing mix will be affected?
a) Product
b) Price
c) Place
d) Promotion
Answer: (b)Price

In a retail store a product was contained inside boxes of dark colour. The outside surface of boxes were covered by labels which gave information about the product inside the box and by reading the labels it could also be identified what were the contents of the material. Atul was one customer who purchased this item. It was an insecticide. There was a picture of a dead insect and a signal of warning which showed that the product was poisonous and had the required killing impact on the insects thus attracting attention of Atul and helped him purchase it. As he carried the product to his house, his neighbour inquisitively asked about the product in his hand.

He told him it was insecticide. On hearing the neighbour reacted negatively and said that it could be dangerous for children. He told him that there was required information printed on the box based on the directives given by the government which made it mandatory for the company to put warning. Thus labelling helped in acting as a medium of information between the seller and the buyer.

Question. Which function of labelling is highlighted in above case?
(a) Labelling helps in Identifying the Product and Specify its Contents.
(b) Labelling helps in Promotion of Products
(c) Label helps in Providing Information Required by Law.
(d) All of the above
(e) None of the above
Answer: (d)

Question. ‘Agni Cables’ deals in cables of all varieties. Recently it has launched a new product to increase its revenue and take the company to a new height. The company is confused about keeping the price of a newly launched cable which is meant for all types of household works. For its metro cities based customers the company has decided to adopt various methods like improvement in quality of salesmen, innovation in packaging, liberal credit terms, etc. Whatsoever the conditions the company can’t go beyond a level as far as pricing is concerned. Identify the factor affecting price determination in the above case.
(a) Government regulations
(b) Extent of competition in the market
(c) Marketing method used
(d) Product cost
Answer: (c)

Ravi has decided to set up a small factory to manufacture hand wash and toilet soaps in a rural area in Haryana. In order to promote the product initially, he plans to distribute small sachets of the hand wash as free samples, besides deploying a team of salesmen to sell the product door to door in the different parts of the city. Moreover, he has decided to conduct a hygiene camp in rural areas wherein he will distribute a kit comprising of hand wash and soap and also plans to organize street plays to highlight the importance of hygiene and sanitation in our daily lives. He also decided to give information about product in print media. In the context of above case identify the tools of promotion being taken into consideration by Ravi.

Question. “He plans to distribute small sachets of the hand wash as free samples” Identify tool of promotion in given line
(a) Personal Selling
(b) Sale promotion
(c) Advertisement
(d) Public Relation
Answer: (b)

Question. “Deploying a team of salesmen to sell the product door to door in the different parts of the city” Identify tool of promotion in given line.
(a) Personal Selling
(b) Sale promotion
(c) Advertisement
(d) Public Relation
Answer: (a)

Question. “Moreover, he has decided to conduct a hygiene camp in rural areas wherein he will distribute a kit comprising of hand wash and soap and also plans to organize street plays to highlight the importance of hygiene and sanitation in our daily lives.” Identify tool of promotion in given line.
(a) Personal Selling
(b) Sale promotion
(c) Advertisement
(d) Public Relation
Answer: (d)

Question. “He also decided to give information about product in print media” Identify tool of promotion in given line.
(a) Personal Selling
(b) Sale promotion
(c) Advertisement
(d) Public Relation
Answer: (c)

“Tasty Ltd.” are the manufacturer of vegetarian frozen dessert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product. It did not take long for founders to recognize the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used* all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the company’s reputation. Founders were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, “Tasty Ltd.” hosted a gala event and involved all of them to raise funds for a few local NGO’s. The company also asked its fans and customers to send songs and poetry conveying their impression about “Tasty Ltd.” products.

Question. “It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product.” Identify the marketing concept in given line.
(a) Product
(b) Production
(c) Marketing
(d) Societal
Answer: (d)

Question. Identify the marketing mix in above case.
(a) Product
(b) Price
(c) Place
(d) Promotion
Answer: (d)

Question. “Tasty Ltd.” hosted a gala event and involved all of them to raise funds for a few local NGO’s. The company also asked its fans and customers to send songs and poetry conveying their impression about “Tasty Ltd. Products. “Identify the tool of promotion in given lines.
(a) Advertisement
(b) Promotion
(c) Advertisement
(d) Public relation
Answer: (d)

Question. “It also disseminated relevant information to media about its products. “Identify the tool of promotion in given lines.
(a) Advertisement
(b) Promotion
(c) Advertisement
(d) Public relation
Answer: (a)