Refer to CBSE Class 12 Business Studies Marketing MCQs provided below. CBSE Class 12 Business Studies MCQs with answers available in Pdf for free download. The MCQ Questions for Class 12 Business Studies with answers have been prepared as per the latest syllabus, CBSE books and examination pattern suggested in Class 12 by CBSE, NCERT and KVS. Multiple Choice Questions for Chapter 11 Marketing are an important part of exams for Class 12 Business Studies and if practiced properly can help you to get higher marks. Refer to more Chapter-wise MCQs for CBSE Class 12 Business Studies and also download more latest study material for all subjects
MCQ for Class 12 Business Studies Chapter 11 Marketing
Class 12 Business Studies students should refer to the following multiple-choice questions with answers for Chapter 11 Marketing in Class 12. These MCQ questions with answers for Class 12 Business Studies will come in exams and help you to score good marks
Chapter 11 Marketing MCQ Questions Class 12 Business Studies with Answers
Question: Point of view lays stress upon customer’s welfare.
(a) Production
(b) Product
(c) Marketing
(d) Social Marketing
Answer: D
Question: Nitin is very particular to get his hair cut from Cutting Zone saloon of East Delhi.
Which type of service is it?
(a) Speciality service
(b) General service
(c) Common service
(d) All of these
Answer: A
Question: If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news is covered by television or radio or newspaper in the form of news item, it would be termed as
(a) Publicity
(b) Advertising
(c) Sales promotion
(d) Personal selling
Answer: A
Question: Which of the following act as a silent salesman?
(a) Product
(b) Price
(c) Packaging
(d) Promotion
Answer: C
Question: Identify the process of classification of products into different groups, on the basis of some of its important characteristics.
(a) Standardisation
(b) Grading
(c) Product mix
(d) Grouping
Answer: B
Question: Assertion (A) Selling is the heart of marketing.
Reason (R) Marketing is wider in scope than selling which includes selling as its essential part.
Alternatives
(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A)
(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A)
(c) Assertion (A) is true, but Reason (R) is false
(d) Assertion (A) is false, but Reason (R) is true
Answer: A
Question: Assertion (A) Low initial price is regarded as the principal means for entering into mass market for some new products.
Reason (R) Firms generally enter into production of new products with having excess capacity of the plant.
Alternatives
(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A)
(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A)
(c) Assertion (A) is true, but Reason (R) is false
(d) Assertion (A) is false, but Reason (R) is true
Answer: A
Question: Which of the following does not come under controllable factors?
(a) Price decisions
(b) Packaging decisions
(c) Physical distribution decisions
(d) Taxation
Answer: D
Question: PepsiCo offers ` 5 to the customer on return of empty bottle. Identify the technique used by PepsiCo.
(a) Discount
(b) Refund
(c) Quantity gift
(d) Usable benefit
Answer: B
Question: ……………. covers all the activities required to physically move the goods from manufacturers to customers.
(a) Place mix
(b) Price mix
(c) Product mix
(d) Promotion mix
Answer: A
Question: …………. refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.
(a) Standardisation
(b) Grading
(c) Assorting
(d) Sorting
Answer: A
Question: Sales promotion is helpful in making effective.
(a) Advertisement
(b) Personal selling
(c) Both the above
(d) Publicity
Answer: C
Question: Which of the following is a sales promotion activity?
(a) Rebate
(b) Discount
(c) Product Combination
(d) All the above
Answer: D
Question: Develop relationship.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Public relation
Answer: D
Question: Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept
Answer: C
Question: Which of the following is a factor of marketing mix?
(a) Product
(b) Price
(c) Promotion
(d) All the above
Answer: D
Question: Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept
Answer: A
Question: Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept
Answer: B
Question: Is objection to advertisement.
(a) Undermines social values
(b) Decrease in price
(c) Knowledge on various products
(d) Improvement in Quality of Product
Answer: A
Question: Which of the following is the example of Dunlop?
(a) Branding
(b) Brand
(c) Brand Name
(d) Brand Mark
Answer: C
Question: ‘Products are not purchased but sold’, with which point of view is this statement associated?
(a) Product
(b) Sale
(c) Production
(d) Marketing
Answer: B
Question: The collection of utilities is known as .
(a) Purchaser
(b) Seller
(c) Product
(d) Market
Answer: C
Question: Which of the following is the function of marketing?
(a) Promotion
(b) Physical Distribution
(c) Transport
(d) All the above
Answer: D
Question: Cardbox of Shaving Cream is the example of?
(a) Primary Packaging
(b) Secondary Packaging
c) Transport Packaging
(d) None of the above
Answer: B
Question: Selling goods by producer to consumer involves which channel?
(a) One level
(b) Two level
(c) Three level
(d) Zero level
Answer: D
Question: Marketing mix does not include
(a) Product
(b) Place
(c) Promotion
(d) People
Answer: D
Question: Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha.
(a) Product concept
(b) Production concept.
(c) Selling concept
(d) Marketing concept
Answer: A
Question: Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above case.
(a) Packaging
(b) Branding
(c) labelling
(d) Pricing
Answer: C
Question: Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:
(a) Promotion
(b) Product
(c) Price
(d) Place
Answer: A
Question: Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.
(a) Product concept
(b) Production concept
(c) Selling concept
(d) Marketing concept
Answer: B
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CBSE Class 12 Business Studies Chapter 11 Marketing MCQs
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MCQs for Business Studies CBSE Class 12 Chapter 11 Marketing
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Chapter 11 Marketing MCQs Business Studies CBSE Class 12
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Chapter 11 Marketing CBSE Class 12 MCQs Business Studies
Regular MCQs practice helps to gain more practice in solving questions to obtain a more comprehensive understanding of Chapter 11 Marketing concepts. MCQs play an important role in developing understanding of Chapter 11 Marketing in CBSE Class 12. Students can download and save or print all the MCQs, printable assignments, practice sheets of the above chapter in Class 12 Business Studies in Pdf format from studiestoday. You can print or read them online on your computer or mobile or any other device. After solving these you should also refer to Class 12 Business Studies MCQ Test for the same chapter
CBSE MCQs Business Studies Class 12 Chapter 11 Marketing
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