CBSE Class 12 Business Studies Marketing MCQs Set 01

Question: Point of view lays stress upon customer’s welfare.

(a) Production

(b) Product

(c) Marketing

(d) Social Marketing

Answer: D

Question: Nitin is very particular to get his hair cut from Cutting Zone saloon of East Delhi.
Which type of service is it?

(a) Speciality service

(b) General service

(c) Common service

(d) All of these

Answer: A

Question: If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news is covered by television or radio or newspaper in the form of news item, it would be termed as

(a) Publicity

(b) Advertising

(c) Sales promotion

(d) Personal selling

Answer: A

Question: Which of the following act as a silent salesman?

(a) Product

(b) Price

(c) Packaging

(d) Promotion

Answer: C

Question: Identify the process of classification of products into different groups, on the basis of some of its important characteristics.

(a) Standardisation

(b) Grading

(c) Product mix

(d) Grouping

Answer: B

Question: Assertion (A) Selling is the heart of marketing.
Reason (R) Marketing is wider in scope than selling which includes selling as its essential part.
Alternatives

(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A)

(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A)

(c) Assertion (A) is true, but Reason (R) is false

(d) Assertion (A) is false, but Reason (R) is true

Answer: A

Question: Assertion (A) Low initial price is regarded as the principal means for entering into mass market for some new products.
Reason (R) Firms generally enter into production of new products with having excess capacity of the plant.
Alternatives

(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A)

(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A)

(c) Assertion (A) is true, but Reason (R) is false

(d) Assertion (A) is false, but Reason (R) is true

Answer: A 

Question: Which of the following does not come under controllable factors?

(a) Price decisions

(b) Packaging decisions

(c) Physical distribution decisions

(d) Taxation

Answer: D

Question: PepsiCo offers ` 5 to the customer on return of empty bottle. Identify the technique used by PepsiCo.

(a) Discount

(b) Refund

(c) Quantity gift

(d) Usable benefit

Answer: B

Question: ……………. covers all the activities required to physically move the goods from manufacturers to customers.

(a) Place mix

(b) Price mix

(c) Product mix

(d) Promotion mix

Answer: A

Question: …………. refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.

(a) Standardisation

(b) Grading

(c) Assorting

(d) Sorting

Answer: A

Question: Sales promotion is helpful in making effective.

(a) Advertisement

(b) Personal selling

(c) Both the above

(d) Publicity

Answer: C

Question: Which of the following is a sales promotion activity?

(a) Rebate

(b) Discount

(c) Product Combination

(d) All the above

Answer: D

Question: Develop relationship.

(a) Publicity

(b) Advertisement

(c) Sales Promotion

(d) Public relation

Answer: D

Question:  Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?

(a) Production concept

(b) Product concept

(c) Marketing concept

(d) Selling concept

Answer: C

Question:  Which of the following is a factor of marketing mix?

(a) Product

(b) Price

(c) Promotion

(d) All the above

Answer: D

Question:  Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?

(a) Production concept

(b) Product concept

(c) Marketing concept

(d) Selling concept

Answer: A

Question: Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?

(a) Production concept

(b) Product concept

(c) Marketing concept

(d) Selling concept

Answer: B

Question:  Is objection to advertisement.

(a) Undermines social values

(b) Decrease in price

(c) Knowledge on various products

(d) Improvement in Quality of Product

Answer: A 

Question:  Which of the following is the example of Dunlop?

(a) Branding

(b) Brand

(c) Brand Name

(d) Brand Mark

Answer: C

Question:  ‘Products are not purchased but sold’, with which point of view is this statement associated?

(a) Product

(b) Sale

(c) Production

(d) Marketing

Answer: B

Question:  The collection of utilities is known as .

(a) Purchaser

(b) Seller

(c) Product

(d) Market

Answer: C

Question:  Which of the following is the function of marketing?

(a) Promotion

(b) Physical Distribution

(c) Transport

(d) All the above

Answer: D

Question:  Cardbox of Shaving Cream is the example of?

(a) Primary Packaging

(b) Secondary Packaging

 c) Transport Packaging

(d) None of the above

Answer: B

Question:  Selling goods by producer to consumer involves which channel?

(a) One level

(b) Two level

(c) Three level

(d) Zero level

Answer: D

Question:  Marketing mix does not include

(a) Product

(b) Place

(c) Promotion

(d) People

Answer: D

Question:  Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha.

(a) Product concept

(b) Production concept.

(c) Selling concept

(d) Marketing concept

Answer: A

Question:  Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above case.

(a) Packaging

(b) Branding

(c) labelling

(d) Pricing

Answer: C

Question:  Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:

(a) Promotion

(b) Product

(c) Price

(d) Place

Answer: A

Question:  Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.

(a) Product concept

(b) Production concept

(c) Selling concept

(d) Marketing concept

Answer: B