CBSE Class 12 Business Studies Marketing MCQs Set E

Question. ________ makes flexibility available.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Personal Selling

Answer : D

Question. ________ is the central point in the marketing point of view.
(a) Customer’s satisfaction
(b) Customer’s welfare
(c) Quality of the Product
(d) Quantity of Product

Answer : A

Question. According to the traditional point of view ________ is called market.
(a) Actual Buyer
(b) Possible Buyer
(c) The group of actual and possible buyers
(d) Special Place

Answer : D

Question. The collection of utilities is known as ________ .
(a) Purchaser
(b) Seller
(c) Product
(d) Market

Answer : C

Question. Under which of the following importance is given to consumer’s satisfaction?
(a) Marketing
(b) Selling
(c) Production
(d) Selling and Production

Answer : A

Question. ‘Products are not purchased but sold’, with which point of view is this statement associated?
(a) Product
(b) Sale
(c) Production
(d) Marketing

Answer : B

Question. ________ develop relationship.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Personal Selling

Answer : D

Question. Which of the following is the function of marketing?
(a) Promotion
(b) Physical Distribution
(c) Transport
(d) All of the options

Answer : A

Question. ________ is an advantage of advertisement.
(a) Better Reach
(b) Less Effective
(c) Rigidity
(d) Lack of Feedback

Answer : A

Question. AAA Limited is marketing its products online. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel

Answer : A

Question. Manmeet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
(a) Trademark
(b) Generic name
(c) Brand name
(d) Brand mark

Answer : C

Question. While reading the label of a pack of aluminium foil, Rohan discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
(a) Warehousing
(b) Standardization and grading
(c) Transportation
(d) Warehousing

Answer : C

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Answer : B

Question. Amita purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the options

Answer : A

Question. Which of the following is a factor of marketing mix?
(a) Product
(b) Price
(c) Promotion
(d) All of the options

Answer : D

Question. Folk Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case?
(a) Product concept
(b) Production concept
(c) Societal Marketing concept
(d) Marketing concept

Answer : C

Question. In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case.
(a) Rising standards of health and sanitation
(b) Facilitates product differentiation
(c) Innovative packaging adds value to a product.
(d) Useful in self service outlets

Answer : B

Question. Which of the following plays an important role in introducing a new product to the consumers?
(a) Publicity
(b) Personal Selling
(c) Sale Promotion
(d) Advertisement

Answer : B

Question. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Answer : B

Question. Sales promotion is helpful in making ________ effective.
(a) Advertisement
(b) Personal selling
(c) Both the above
(d) Publicity

Answer : C

Question. ‘Providing finance at 0%’ which of the following adopts this method.
(a) Advertisement
(b) Personal Selling
(c) Sales Promotion
(d) Publicity

Answer : C

Question. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Answer : C

Question. Which of the following is the example of Shaving Cream?
(a) Primary Packaging
(b) Secondary Packaging
(c) Transport Packaging
(d) None of the options

Answer : A

Question. With the onset of the thought of producing a thing the process of ________ starts.
(a) Buying
(b) Selling
(c) Marketing
(d) Producing

Answer : C

Question. ________ is compulsory for advertisement.
(a) Expenditure
(b) Effort
(c) Both the above
(d) Television

Answer : C

Question. ________ starts after the production of things.
(a) Buying
(b) Selling
(c) Marketing
(d) Advertising

Answer : B

Question. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Answer : A

Question. ________ is called marketeer.
(a) Satisfaction Seeker
(b) Satisfaction Provider
(c) Seller
(d) Service Provider

Answer : B

Question. Which of the following is the example of Dunlop?
(a) Branding
(b) Brand
(c) Brand Name
(d) Brand Mark

Answer : C

Question. Which of the following is a sales promotion activity?
(a) Rebate
(b) Discount
(c) Product Combination
(d) All of the options

Answer : D

Question. In order to promote the sale of company. ABC Ltd. Has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described here:
(a) Product
(b) Price
(c) None of above
(d) Promotion

Answer : D

Question. Bread and milk are which kind of products
(a) Convenience product
(b) Shopping product
(c) Specialty product
(d) Emergency products

Answer : A

Question. Customer is the ________ of the market.
(a) King
(b) Servant
(c) Sympathiser
(d) Seller

Answer : A

Question. ________ point of view lays stress upon customer’s welfare.
(a) Production
(b) Product
(c) Marketing
(d) Social Marketing

Answer : D

Question. ________ is objection to advertisement.
(a) Undermines social values
(b) Decrease in price
(c) Knowledge on various products
(d) Improvement in Quality of Product

Answer : A

Question. Which of the following can offer expert opinion to the consumers?
(a) Publicity
(b) Advertisement
(c) Sale Promotion
(d) Personal Selling

Answer : D

Question. Anita decided to start a business of selling dress material from her house. She did various online service to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of marketing mix discussed above.
(a) Production.
(b) Market
(c) Product.
(d) Place

Answer : C

Question. Within 2 years of its inception, BHAMA Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion

Answer : C

Question. Assertion (A): A company should not produce anything ( say drugs ), just to satisfy a consumer.
Reason (R) : As per societal Marketing concept, any activity which satisfies human needs but is detrimental to the interest of society at large cannot be justified.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Answer : C

Question. Assertion (A): Maggie (noodles) extended this brand name to introduce many of its new products such as Tomato Ketchup, soup, etc.
Reason (R): Branding helps in advertising and display programmes.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Answer : C

Question. Assertion (A) : Refrigerator is a convenience product
Reason (R) : consumer products, which are purchased frequently, immediately and with least time and effort are convenience products
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Answer : D

Question. Assertion (A): Trademark is not a part of brand.
Reason (R) : Trademark does not have legal protection
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Answer : E

Question. Assertion (A) Packaging ensures safety of the products.
Reason (R) It helps in promoting the product in the market.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Answer : B

Question. Manav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name ‘Opel’ as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.
(a) Facilitates differential pricing
(b) Ease in the launching of new products
(c) Facilitates product differentiation
(d) Assists in advertising and display programmes

Answer : C

Question. Assertion (A); Utility and Demand affect the price of a product
Reason (R): utility provided by the product and the intensity of demand of the buyer sets the upper limit of price.-
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Answer : A

Question. Assertion (A): Tata differentiates it’s three quality of tea with three different labels ( Tata Agni ,Tata Premium and Tata Gold).
Reason (R) : labelling helps to describe a product and specify its contents.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Answer : C

Question. Assertion (A) In inventory control a balance should be maintained in respect of cost and customer satisfaction.
Reason (R) Higher the level of inventory, higher will be the level of service to customers but the cost of carrying the inventory will also be high.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

Answer : A

Question. Assertion (A): companies like Samsung, Motorola , redmi etc. Price their products without considering the price set by competitors firms.
Reason (R) : They help in ascertaining price only on the basis of worth of their product, product cost, pricing objectives etc.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Answer : D

Question. Assertion (A): There are broadly three types of costs: Fixed Costs, Variable Costs and Semi Variable Costs.
Reason (R) : One of the most important factor affecting price of a product or service is its cost.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Answer : B