CBSE Class 12 Business Studies Marketing MCQs Set B

Question: Harshit is planning a start up a venture for offering mobile pet care services at door step. He has decided to charge ?1000 for heated hydrobath & blow dry of a pet and ?500 for shampoo and conditioning. Identify the element of marketing mix which is not being described in the above case.
(a) Product
(b) Place
(c) Price
(d) None of the options

Answer : D

Question: Registering a trademark gives to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information

Answer : C

Question: Which of the following will not affect the choice of channel of distribution?
(a) Market factors
(b) Environmental factors
(c) Trade mark
(d) Competitive factors

Answer : C

Question: Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
(a) Product concept
(b) Production concept
(c) Marketing concept
(d) Societal marketing concept

Answer : A

Question: In order to get feedback about its new product launch, Taggi Limited conducted an online survey through a short questionnaire. Identify the marketing function being mentioned in the given line.
(a) Gathering and analysing market information
(b) Marketing planning
(c) Product designing and development
(d) Packaging and labelling

Answer : A

Question: With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Answer : B

Question: Ecofriend Limited has decided to launch solar jackets, which will have an inbuilt solar charger as well. In order to make its product competitive, the company has decided to offer it for sale within the range of ^1500 to ^4000. Identify the related function of marketing being mentioned in the given case.
(a) Packaging and labelling
(b) Branding
(c) Pricing
(d) Promotion

Answer : C

Question: Which of the following is the part of marketing mix?
(a) Price
(b) Product
(c) Place and Promotion
(d) All of the options

Answer : D

Question: A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.
(a) Fixed cost
(b) Variable cost
(c) Semi-variable cost
(d) None of the options

Answer : C

Question: Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel

Answer : C

Question: The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
(a) Describes the product and specifies its content
(b) Identification of the product or brand
(c) Grading of products
(d) Helps in promotion of the products

Answer : D

Question: For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

Answer : A

Question: The term ‘market’ may be understood in which of the following contexts?
(a) Geographical area covered
(b) Type of buyers
(c) Quantity of goods transacted
(d) All of the options

Answer : D

Question: Which of the following is a direct channel of distribution?
(a) Manufacturer, wholesaler, retailer, customer
(b) Manufacturer to customer
(c) Manufacturer, retailer, customer
(d) None of the options

Answer : B

Question: In order to promote the habit of health and hygiene among weaker sections of the society, Abhyas Limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
(a) Product concept
(b) Production concept
(c) Marketing concept
(d) Societal marketing concept

Answer : B

Question: In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in confirmation to the predetermined specifications. Identify the type of marketing function being described in the given case.
(a) Physical distribution
(b) Standardisation and grading
(c) Transportation
(d) Warehousing

Answer : B

Question: ___ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

Answer : C

Question: Champ Limited is a company providing online education to school children of all the classes. Over the years, it has established a good reputation and a market share of 75%. However, in past 2 months, due to the entry of a new competitor in the same segment, the market share of the company has reduced by 20%. Identify the type of marketing factor which has adversely affected the sales of the company.
(a) Controllable factors
(b) Environmental factors
(c) Marketing mix
(d) None of the options

Answer : B

Question: Srijan Limited sells its products through the company approved retailers. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel

Answer : B

Question: Airtight containers and packets used for chips, biscuits and jams etc., are the example of
(a) Product differentiation
(b) Product identification
(c) Product promotion
(d) Product Protection

Answer : D

Question: Registering a trademark gives to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information

Answer : C

Question: Srijan is fond of a particular brand of stationery. Every time he buys his favourite brand stationery products, he does not need make a close inspection of that product. Identify the relative advantage of branding to the customers being described in the given case.
(a) Supports in product identification
(b) Certifies quality
(c) Considered to be a status symbol
(d) None of the options

Answer : A

Question: On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
(a) Facilitates the use of product
(b) Assists in promotion of the product
(c) Helps in product identification
(d) Provides protection to the product

Answer : B

Question: Under which of the following conditions does a business need not maintain high level of inventory?
(a) When higher level of customer services need to be provided
(b) When high degree of accurate sales forecast can be made
(c) When the responsiveness of the distribution system is low
(d) All of the options

Answer : B

Question: ___ is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

Answer : C

Question: Under which of the following conditions is a marketer not likely to fix the price of his products at higher end?
(a) When he faces high degree of competition
(b) When he wants to attain market share leadership
(c) When the product is unique in terms of packaging, product difference and product differentiation
(d) When the demand for the product is low

Answer : C

Question: Advertising lacks ______________
(a) Reaching to a large number of people
(b) Covering market in short time
(c) Direct Feedback
(d) Impersonal communication

Answer : C

Question: Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.
(a) Packaging and labelling
(b) Branding
(c) Pricing
(d) Promotion

Answer : D

Question: Which of the following statements is not true with regard to the concept of product?
(a) It is a bundle of utility.
(b) It is a source of satisfaction.
(c) It is confined to physical product.
(d) All of the options.

Answer : C

Question: Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

Answer : A