CBSE Class 12 Business Studies Marketing MCQs Set 04

Question: Gabbar is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line.
(a) Physical distribution
(b) Transportation
(c) Warehousing
(d) Standardisation and grading

Answer : D

Question: Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case,
(a) Product concept
(b) Selling concept
(c) Marketing concept
(d) Societal marketing concept

Answer : B

Question: ________ refers to designing the label to be put on the package
(a) Pricing
(b) Packaging
(c) Branding
(d) Labelling

Answer : D

Question: Which of the following is a feature of marketing process?
(a) Satisfying needs and wants of the consumers
(b) Creating a market offering
(c) Developing an exchange mechanism
(d) All of the options

Answer : D

Question: ___ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Answer : C

Question: Madhubala is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she has decided to offer educational packages to the prospective buyers. Identify the type of marketing concept being described in the given lines.
(a) Product concept
(b) Production concept
(c) Marketing concept
(d) Societal marketing concept

Answer : C

Question: SWOT Analysis is a strong part of ________
(a) Marketing
(b) Selling
(c) Publicity
(d) None of the options

Answer : A

Question: Ranjan’s business is being adversely affected due to the delay in delivery on account of poor weather conditions. Identify the marketing function which will be helpful to him in this regard.
(a) Physical distribution
(b) Standardisation and grading
(c) Transportation
(d) Warehousing

Answer : D

Question: Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) If the demand for a product is inelastic
(c) When the company wants to attain market share leadership
(d) When the demand for the product is low

Answer : B

Question: Marketing is called a ___ process because it involves interaction of buyers and sellers.
(a) Economic
(b) Social
(c) Legal
(d) Political

Answer : B

Question: Which of the following is not a part of 'Place and Promotion'?
(a) Warranties
(b) Advertising
(c) Personal selling
(d) Sales Promotion

Answer : A

Question: Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion

Answer : C

Question: What does the symbol given below denote?
TM®
(a) Brand name
(b) Brand mark
(c) Trademark
(d) Generic name

Answer : C

Question: Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
(a) Trademark
(b) Generic name
(c) Brand name
(d) Brand mark

Answer : C

Question: Which one of the following is not a marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

Answer : D

Question: When Reema had sent her servant to the market to buy a pack of chips, she asked him specifically to bring the yellow coloured packet of chips of a particular brand. Identify the function of packaging being described in the above line.
(a) Helps in product identification
(b) Provides protection to the product
(c) Facilitates the use of product
(d) Assists in promotion of the product

Answer : A

Question: Which of the following is a brand name?
(a) Nike
(b) Woodland
(c) Asian Paints
(d) All of the options

Answer : D

Question: While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
(a) Physical distribution
(b) Standardisation and grading
(c) Transportation
(d) Warehousing

Answer : C

Question: In order to improve upon its competitive edge, Khushboo Limited has change the packaging of its hair care products. They are now available in a consumer friendly design, which has a nozzle attached to the lid so that at the time of usage, the consumer doesn’t need to open the cap of the bottle. Name the marketing function being explained in the given lines.
(a) Product designing and development
(b) Customer support services
(c) Promotion
(d) Physical distribution

Answer : A

Question: Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) Exchange mechanism

Answer : C

Question: Mail order selling is a __ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole

Answer : A

Question: The Basic role of marketer is to _________
(a) Sell the product
(b) Advertise only
(c) Earn more and more profits
(d) Identify a need and fill it

Answer : D

Question: Providing information to the customers about product, its features and quality etc., are part of :
(a) Production
(b) Pricing
(c) Promotion
(d) None of the options

Answer : C

Question: In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
(a) Controllable factor
(b) Non-controllable factor
(c) Environmental factor
(d) None of the options

Answer : A

Question: __________ Activities start after the product has been developed
(a) Selling
(b) Publicity
(c) Marketing
(d) None of the options

Answer : A

Question: Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

Answer : A

Question: Drishti Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids. In order to raise the level of buyers’ satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines.
(a) Product designing and development
(b) Customer support services
(c) Promotion
(d) Physical distribution

Answer : B

Question: Which of the following statements does not reflect a condition to be satisfied for an exchange to take place?
(a) Involvement of at least two parties- the buyer and the seller- is mandatory.
(b) Each party should be capable of offering something of value to the other.
(c) Exchange can take place if the buyers and sellers are not able to communicate with each other.
(d) Each party should have freedom to accept or reject other party’s offer.

Answer : C

Question: ________ refers to further packaging components necessary for storage and transportation.
(a) Transportation package
(b) Primary package
(c) Secondary package
(d) None of the options

Answer : A

Question: Which of the following is a good quality of a good salesperson?
(a) Mental quality
(b) Honesty
(c) Communication skills
(d) All of the options

Answer : D

Question: Lavanya runs a Play School from her residence. Recently, she placed an order online for 200 chalk boxes. The boxes were delivered to her in a corrugated box. Identify this level of packaging which facilitated movement of the product.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the options

Answer : C