CBSE Class 12 Business Studies Marketing MCQs Set I

Question. Which one of the following is not a marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process
Answer: (d)

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding
Answer: (b)

Question. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept
Answer: (a)

Question. Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation
Answer: (b)

Question. ______ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion
Answer: (c)

Question. Match the following by choosing the correct option.
Column A
1) Social process
2) Set of potential customers.
3) Controllable variables
4) Marketing activities
Column B
A) Market
B) Marketing
C) Functions of marketing
D) Marketing mix
(a) (1) – (D), (2) – (C), (3) – (A), (4) – (B)
(b) (1) – (B), (2) – (A), (3) – (D), (4) – (C)
(c) (1) – (C), (2) – (D), (3) – (A), (4) – (B)
(d) (1) – (D), (2) – (C), (3) – (B), (4) – (A)
Answer: (b)

Question. Mahesh is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she had decided to offer educational packages to the prospective buyers. Identify the type of Marketing concept been described in the given line.
(a) product concept
(b) production concept
(c) Marketing concept
(d) societal Marketing concept
Answer: (c)

Question. Anita decided to start a business of selling dress material from her house. She did various online service to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of marketing mix discussed above.
(a) Production
(b) Market
(c) Product
(d) Place
Answer: (c)

Question. Which of the following is a feature of marketing process?
(a) satisfying needs and want of the consumers.
(b) creating a market offering
(c) developing and exchanging mechanism
(d) All of the above
Answer: (d)

Question. A cardboard box consisting of 10 packs of toothpaste is an example of:
(a) primary packaging
(b) secondary packaging
(c) transportation packaging
(d) none of these
Answer: (b)

Question. Which component of product mix provides status symbol as the advantage to customer?
(a) labelling
(b) branding
(c) packaging
(d) none of these
Answer: (b)

Question. The main function of ………………….is to provide information regarded by law.
(a) labelling
(b) packaging
(c) branding
(d) Both A and B
Answer: (a)

Question. It is necessary that goods and services must be made available to the consumers at the right place, in the right quality and at right time. Identify the concerned elements of marketing mix.
(a) product mix
(b) price mix
(c) place mix
(d) promotion mix
Answer: (c)

Question. Mohan is engaged in the manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify the marketing philosophy involved.
(a) Marketing concept
(b) selling concept
(c) product concept
(d) production concept
Answer: (a)

Question. A popular brand of hair conditioner comes in different categories for different hair, say for normal hair and for other categories.” Identify the function of labelling in the above example.
(a) Providing information regarded by law
(b) Describe the product and specify its contents
(c) Grading of products
(d) Promotion of products
Answer: (c)

Question. Raman is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given lines.
(a) physical distribution
(b) transportation
(c) warehousing
(d) standardization and grading
Answer: (d)

Question. Folk Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case?
(a) Product concept
(b) Production concept
(c) Societal Marketing concept
(d) Marketing concept
Answer: (c)

Question. In order to improve upon its competitive edge, Khushboo Ltd. has changed the packaging of its hair care products. They are now available in customer friendly design, which has a nozzle attach to the lid so that at the time of usage, the consumer doesn't need to open the cap of the bottle. Name the marketing function being explained in the given lines.
(a) product design and development
(b) customer support services
(c) promotion
(d) physical distribution
Answer: (a)

Question. In order to get feedback about its recently launched immunity booster ayurvedic medicine, Atulya Ltd. Conducted online survey using a questionnaire, to gather consumers view and opinions. Identify the marketing function being used by Atulya limited.
(a) standardization
(b) product designing
(c) consumers support service
(d) gathering and analysing market information
Answer: (d)

Question. Which of the following is the function of marketing?
(a) branding
(b) promotion
(c) physical distribution
(d) All of these
Answer: (d)

Question. Manmeet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
(a) Trademark
(b) Generic name
(c) Brand name
(d) Brand mark
Answer: (c)

Question. Identify the component of branding being depicted below. [LG Logo]
(a) Brand name
(b) Brand mark
(c) Trademark
(d) Generic name
Answer: (b)

Question. What does the symbol given below denote? [TM and R symbols]
(a) Brand name
(b) Brand mark
(c) Trademark
(d) Generic name
Answer: (c)

Question. Manav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name ‘Opel’ as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.
(a) Facilitates differential pricing
(b) Ease in the launching of new products
(c) Facilitates product differentiation
(d) Assists in advertising and display programmes
Answer: (c)

Question. Sohum is fond of a particular brand of stationery. Every time he buys his favourite brand stationery products, he does not need make a close inspection of that product. Identify the relative advantage of branding to the customers being described in the given case.
(a) Supports in product identification
(b) Certifies quality
(c) Considered to be a status symbol
(d) None of the above
Answer: (a)

Question. Krish had started the business of producing exclusive home decor items under the brand name ‘Decor’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Decor’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.
(a) Short and easy to pronounce, spell and remember
(b) Reflects the functions of the product
(c) Distinctive/easily identifiable
(d) Versatile, can be used for brand extension
Answer: (d)

Question. Amita purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the above
Answer: (a)

Question. Lavanya runs a Play School from her residence. Recently, she placed an order online for 200 chalk boxes. The boxes were delivered to her in a corrugated box. Identify this level of packaging which facilitated movement of the product.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the above
Answer: (c)

Question. In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case.
(a) Rising standards of health and sanitation
(b) Facilitates product differentiation
(c) Innovative packaging adds value to a product.
(d) Useful in self service outlets
Answer: (b)

Question. When Seema had sent her servant to the market to buy a pack of chips, she asked him specifically to bring the yellow coloured packet of chips of a particular brand. Identify the function of packaging being described in the above line.
(a) Helps in product identification
(b) Provides protection to the product
(c) Facilitates the use of product
(d) Assists in promotion of the product
Answer: (a)

Question. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
(a) Facilitates the use of product
(b) Assists in promotion of the product
(c) Helps in product identification
(d) Provides protection to the product
Answer: (b)

Question. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
(a) Describes the product and specifies its content
(b) Identification of the product or brand
(c) Grading of products
(d) Helps in promotion of the products
Answer: (a)

Question. _____________ is father of Modern Marketing.
(a) Abraham Maslow
(b) Lester Wunderman
(c) Peter Drucker
(d) Philip Kotler
Answer: (d)

Question. Vinny refused to buy an insulated lunch box for Rs.1500 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case.
(a) Cost of the product
(b) The utility and demand
(c) Government and legal regulations
(d) Pricing objectives
Answer: (b)

Question. Under which of the following conditions is a marketer not likely to fix the price of his products at higher end?
(a) When the product is unique in terms of packaging, product difference and product differentiation
(b) When he wants to attain market share leadership
(c) When he faces high degree of competition
(d) When the demand for the product is low
Answer: (c)

Question. Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) When the demand for the product is low
(c) When the company wants to attain market share leadership
(d) If the demand for a product is inelastic
Answer: (d)

Question. Luxury products such as Rolex watches are known as :
(a) Convenience product
(b) Shopping product
(c) Speciality product
(d) Emergency products
Answer: (c)

Question. Bread and milk are which kind of products
(a) Convenience product
(b) Shopping product
(c) Specialty product
(d) Emergency products
Answer: (a)

Question. Match the following levels of packaging with their examples
1) Milk packets in crates
2) Shirt in cardboard box
3) Ice-cream cup
a) Primary Packaging
b) Secondary Packaging
c) Transportation packaging
Answer: 1-c, 2-b, 3-a

Question. Production cost is the only important component while fixing up the price. (True/False)
Answer: False

Question. Bee Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.
(a) Physical distribution
(b) Transportation
(c) Warehousing
(d) Standardization and grading
Answer: (a)

Question. MOHAN Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.
(a) Advertising
(b) Sales promotion
(c) Personal selling
(d) Public relation
Answer: (c)

Question. Within 2 years of its inception, BHAMA Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion
Answer: (c)

Question. In order to promote the sale of company. ABC Ltd. Has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described here:
(a) Product
(b) Price
(c) None of above
(d) Promotion
Answer: (d)

Question. Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.
(a) Packaging and labelling
(b) Promotion
(c) Pricing
(d) Branding
Answer: (b)

Question. While reading the label of a pack of aluminium foil, Rohan discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
(a) Warehousing
(b) Standardization and grading
(c) Transportation
(d) Warehousing
Answer: (c)

Question. AAA Limited is marketing its products online. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel
Answer: (a)

Question. ____________ is the deliberate action of an organization for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling
Answer: (c)

Question. __________ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion
Answer: (c)

Question. Advertising is the impersonal communication in case of promotion.
(a) True
(b) False
Answer: (a)

Question. Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Public relation
(c) personal selling
(d) none of above
Answer: (a)

Question. Mail order selling is a ______________ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sale
Answer: (a)

Question. ____________ Ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion
Answer: (c)

Question. __________ is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations
Answer: (c)

Question. _____________refers to the act of storing and assorting products in order to create time utility in them
(a) transportation
(b) warehousing
(c) Order processing
(d) none of them
Answer: (b)

Question. Personal selling allows a sales person to develop personal relationship with prospective customers.
(a) True
(b) False
Answer: (a)

Question. Free gifts and free samples distribution is the part of _______.
(a) Advertising
(b) Public relation
(c) Sale promotion
(d) Public relation
Answer: (c)

Question. The company can draw attention to new products by arranging sports and cultural events is called:-
(a) Advertising
(b) Public relation
(c) Sale promotion
(d) none of above
Answer: (b)

Question. Publicity is the paid form of promotion of product.
(a) True
(b) False
Answer: (b)

Question. Advertisement is undertaken by identify sponsor.
(a) True
(b) False
Answer: (a)