CBSE Class 12 Business Studies Marketing MCQs Set C

Question: Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________
(a) Channels of distribution
(b) Personal Selling
(c) Sales Promotion
(d) None of the options

Answer : C

Question: ________ refers to the product's immediate container
(a) Transportation package
(b) Secondary package
(c) Primary Package
(d) None of the options

Answer : C

Question: Drishti Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids. In order to raise the level of buyers’ satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines.
(a) Product designing and development
(b) Customer support services
(c) Promotion
(d) Physical distribution

Answer : B

Question: Nooper Limited is marketing its products online. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel

Answer : A

Question: Karan had started the business of producing exclusive home decor items under the brand name ‘Eleganza’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Eleganza’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.
(a) Short and easy to pronounce, spell and remember
(b) Reflects the functions of the product
(c) Distinctive/easily identifiable
(d) Versatile, can be used for brand extension

Answer : D

Question: Under marketing mix which of the following is not a part of ?Product? :
(a) List price
(b) Quality
(c) Design
(d) Brand Name

Answer : A

Question: Which of the following is a function of packaging?
(a) Product promotion
(b) Product identification
(c) Product protection
(d) All of the options

Answer : D

Question: Good Health Limited has decided to launch a new range of water bottles with in-built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Turifiere’. Identify the type of marketing function being described in the given lines.
(a) Packaging and labelling
(b) Branding
(c) Pricing
(d) Promotion

Answer : B

Question: Under which of the following conditions will the company not be able to provide high level of customer services?
(a) When it maintains high level of inventory
(b) When it maintains low level of inventory
(c) When it owns large number of warehouses
(d) None of the options

Answer : B

Question: Which of the following is not a function of marketing?
(a) Bending the customers according to product
(b) Marketing planning
(c) Product designing and development
(d) Gathering and analysing market information

Answer : A

Question: Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the options

Answer : A

Question: According to the modem marketing concept, which of the following statements is true?
(a) It refers to the group of people who do not have the ability but willingness to buy a particular product.
(b) It refers to only the set of people who have the purchasing power to buy a particular product.
(c) It refers to the set of actual and potential buyers for a product.
(d) It refers only to the people who show interest in a particular product.

Answer : C

Question: Scope of _______ is limited but scope of _________ is wider
(a) Marketing, Selling
(b) Selling, Marketing
(c) Marketing, Publicity
(d) Selling, Manufacturing

Answer : B

Question: Lavanya runs a Play School from her residence. Recently, she placed an order online for 200 chalk boxes. The boxes were delivered to her in a corrugated box. Identify this level of packaging which facilitated movement of the product.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the options

Answer : C

Question: Which of the following statements does not reflect a condition to be satisfied for an exchange to take place?
(a) Involvement of at least two parties- the buyer and the seller- is mandatory.
(b) Each party should be capable of offering something of value to the other.
(c) Exchange can take place if the buyers and sellers are not able to communicate with each other.
(d) Each party should have freedom to accept or reject other party’s offer.

Answer : C

Question: Secondary package refers to _________
(a) First layer of protection
(b) Transportation package
(c) Additional layers of protection
(d) Immediate container

Answer : C

Question: Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel

Answer : A

Question: The word 'Market' has come from the Latin word _____________
(a) Marketo
(b) Marketio
(c) Marcatus
(d) Matico

Answer : C

Question: In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case.
(a) Rising standards of health and sanitation
(b) Facilitates product differentiation
(c) Innovative packaging adds value to a product.
(d) Useful in self service outlets

Answer : B

Question: ______ refers to the act of designing and producing the container or wraper of a product.
(a) Trade Mark
(b) Brand Name
(c) Copyright
(d) Packaging

Answer : D

Question: Pranav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name ‘Elegan’ as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.
(a) Facilitates differential pricing
(b) Ease in the launching of new products
(c) Facilitates product differentiation
(d) Assists in advertising and display programmes

Answer : C

Question: Which of the following starts from (starting point) factory_____________
(a) Product concept
(b) Production concept
(c) Selling concept
(d) All of the options

Answer : D

Question: BeCool Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.
(a) Physical distribution
(b) Transportation
(c) Warehousing
(d) Standardisation and grading

Answer : A

Question: Ria refused to buy an insulated lunch box for ?1200 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case.
(a) Cost of the product
(b) The utility and demand
(c) Government and legal regulations
(d) Pricing objectives

Answer : B

Question: Which of the following can be marketed?
(a) Red Cross society persuading to donate blood.
(b) Kerala Tourism persuading people to visit Kerala for health tourism.
(c) Political parties persuading to vote for a particular candidate.
(d) All of the options

Answer : D

Question: ___ involves designing and producing container or wrapper of the product.
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging

Answer : D

Question: Which of the following is not concerned with the 'Price'?
(a) Advertising
(b) Discounts
(c) List price
(d) Margins

Answer : A

Question: Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
(a) Gathering and analysing market information
(b) Marketing planning
(c) Product designing and development
(d) Packaging and labelling

Answer : B

Question: Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

Answer : B

Question: Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.
(a) Advertising
(b) Sales promotion
(c) Personal selling
(d) Public relation

Answer : C