CBSE Class 12 Business Studies Marketing MCQs Set G

Question: Which one of the following is a marketing management philosophy?
a) Societal marketing concept
b) Distribution concept
c) Direct marketing concept
d) Channel concept
Answer: a

Question: Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
a) Primary package
b) Secondary packaging
c) Transportation packaging
d) None of the above
Answer: a

Question:

Statement Components of product mix
1. Process of preparing a name, sign or symbol for a product a) Packaging
2. Process of preparing an wrapper or container for product b) labelling
3. Procees of preparing a slip used to describe information about product c) branding
a) 1-b, 2-a, 3-c
b) 1-c, 2-a, 3-b
c) 1-a, 2-c, 3-b
d) 1-c, 2-b, 3-c
Answer: b

Question:
Statement Marketing concept
1. Scale of production a) Product concept
2. Quality of product b) Selling concept
3. Promotional activities c) production concept
4. Customer satisfaction d) Marketing concept.
a) 1-a, 2-b, 3-d, 4-c
b) 1-a, 2-c, 3-d, 4-b
c) 1-c, 2-a, 3-b, 4-d
d) 1-c, 2-a, 3-d, 4-b
Answer: c

Question: Make the correct order of following marketing functions
I) Market planning
II) Gathering and analysing marketing information
III) Standardisation and grading
IV) Product designing and development
a) I, II, IV, III
b) I, IV, II, III
c) II, I, IV, III
d) IV, I, II, III
Answer: c

Question:
Statement Elements of promotion mix
1. It is paid form of personal communication a) advertising
2. It is made through identified sponsor b) sales promotion
3. These are short term incentives c) personal selling
4. It is non sale communication d) public relations
a) 1-c, 2-a, 3-b, 4-d
b) 1-b, 2-c, 3-b, 4-d
c) 1-c, 2-a, 3-d, 4-b
d) 1-d, 2-b, 3-a, 4-d.
Answer: a

Question:
Statement Marketing mix
1. Combination of tangible and intangible attributes of products a) Place mux
2. It is related to deciding about pricing of product b) promotion mix
3. It is related to providing information and persuading customer c) price mix.
4. Providing product to customer at the right time, at the right quantity and at the right place. d) product mix.
a) 1-a, 2-c, 3-d, 4-b
b) 1-d, 2-c, 3-b, 4-a
c) 1-c, 2-d, 3-b, 4-a
d) None of the above.
Answer: b

Question: Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
a) Product concept
b) Production concept
c) Marketing concept
d) Societal marketing concept
Answer: a

Question: 
Assesrion (A) Exchange mechanism is known as essence of marketing.
Reasoning (R) Customer receives goods and services and producer receives price for product through procees of exchange.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of(A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect.
Answer: a

Question:
Assertion (A) Brand is used to identify a product in market by customers.
Reasoning (R) Brand provides a specific name to a product.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) Selling focuses on profit maximization through maximization ofsales
Reasoning (R) Selling is considered as a part of marketing.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: b

Question:
Assertion (A) Production mix is the combination of all decisions taken by marketers regarding product.
Reasoning (R) Product mix covers only tangible attributes of products.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: d

Question:
Assertion (A) Packaging is known as a silent salesman.
Reasoning (R) Attractive and innovative package can attract a lot of customers to purchase the product.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) Industrial products are easily sold through personal selling.
Reasoning (R) Queries of customers can be easily solved in personal selling.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) There should be a balance in level of inventory maintained in warehouse.
Reasoning (R) Higher level will increase the cost of carrying inventory and lower level will make difficult to fulfill demand.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) Production concept focuses on increasing scale of production to reduce price of products.
Reasoning (R) Production concept is used where demand is more than supply.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: b

Question:
Assertion(A) Sales promotion activities are occasionally used.
Reasoning (R) Sales promotion activities are short term incentives offered to customers for making immediate purchase.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) the purpose of marketing is to generate customer valueat a profit
Reasoning (R) Marketing is the process of satisfying needs and wants of customers through the process of exchange
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: b

Question:
Assertion (A) Expenditure on advertisement is not a waste but a profitable investment.
Reasoning (R) Advertisements increases sales of products in the long run and increases profit for the business.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) Social marketing concept is followed generally by marketers in present time.
Reasoning (R) Social responsibility is considered as an important aspect to get success in the business.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) Advertising iscalled paid form of impersonal communication.
Reasoning (R) Advertising covers a large market area with low cost.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: b

Question:
Assertion (A) Personal selling is called a dialogue.
Reasoning (R) Personal selling is possible through face to face contact and communication with customers.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

Question:
Assertion (A) firm sets lower price per unit to increase profit in long run.
Reasoning (R) Lower price increases demand for the product and market area to earn greater profit through sales .
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect
Answer: a

True /False :

Question: Advertisement is less forceful than personal selling.
Answer: True

Question: Advertising is impersonal non-paid form of communication.
Answer: True

Question: The societal marketing concept is focused on the community welfare.
Answer: True

Question: After Sales Service is a part of product mix.
Answer: False

Match the following :

Question: Match the following tools of promotion on the basis of ‘ Importance ‘ to Businessman
1. Personal Selling               a. increases product standardization
2. Sales Pomotion                b. customers get expert advice and guidance
                                             c. effective promotional tool
                                             d. Induces customers to purchase new products
Answer: 1-b, 2-c

Question: Match the following terms related to branding
1. Part of a brand which can be spoken                             a Brand
2. Part of a brand that is given a legal protection               b Brand name
3. Part of a brand that is given a legal protection               c Brand mark
4. Part of a brand which is not utterable                            d Trade mark
Answer: 1-b, 2-d, 3-a, 4-c

Question: Match the following marketing elements on the basis of ‘Objectives
1. Promotion                      a. amount of money paid by a buyer
2. Price                              b. inform the target market about the product
                                          c. surviving in competitive market
                                          d. to make use of print and electronic media
Answer: 1-b, 2-a

Question: Match the following tools of promotion on the basis of ‘ advantages
1. Personal Selling               a. It helps to cover a wide and large Geographical area at a time.
2. Advertisement                  b. It helps to create confidence in buyers
                                            c. encourages sale of inferior goods
                                            d. the sales presentation can be adjusted to fit the needs of individual customers.
Answer: 1-d, 2-a