CBSE Class 12 Business Studies Marketing MCQs Set F

Question: Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
a) Zero level channel
b) One level channel
c) Two level channel
d) Three level channel
Answer: c

Question: The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
a) Describes the product and specifies its content
b) Identification of the product or brand
c) Grading of products
d) Helps in promotion of the products
Answer: d

Question: Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.
a) Needs and wants
b) Creating a market offering
c) Customer value
d) Exchange mechanism
Answer: c

Question: Which one of the following is not a marketing mix?
a) Product
b) Physical distribution
c) Product pricing
d) Production process
Answer: d

Question: Within 2 years of its inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mix being described in the given lines.
a) Advertising
b) Personal selling
c) Public relation
d) Sales promotion
Answer: c

Question: Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
a) Gathering and analysing market information
b) Marketing planning
c) Product designing and development
d) Packaging and labeling
Answer: b

Question: Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case.
a) Product concept
b) Selling concept
c) Marketing concept
d) Societal marketing concept
Answer: c

Question: On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
a) Facilitates the use of product
b) Assists in promotion of the product
c) Helps in product identification
d) Provides protection to the product
Answer: b

Question: With which element is exchange mechanism related?
a) Publicity
b) Marketing
c) Advertising
d) Branding
Answer: b

Question: Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion being described in the given lines.
a) Advertising
b) Sales promotion
c) Personal selling
d) Public relation
Answer: c

Question: Madhubala is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she has decided to offer educational packages to the prospective buyers. Identify the type of marketing concept being described in the given lines.
a) Product concept
b) Production concept
c) Marketing concept
d) Societal marketing concept
Answer: c

Question: Harshit is planning a start up venture for offering mobile pet care services at doorstep. He has decided to charge Rs. 1000 for heated hydrobath & blow dry of a pet and Rs. 500 for shampoo and conditioning. Identify the element of marketing mix which is not being described in the above case.
a) Product
b) Place
c) Price
d) None of the above
Answer: d

Question: is the marketing function which is concerned with informing the customers about the firm’s products.
a) Transportation
b) Selling
c) Advertising
d) Public Relations
Answer: c

Question: Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
a) Trademark
b) Generic name
c) Brand name
d) Brand mark
Answer: c

Question: Marketing is called a process because it involves interaction of buyers and sellers.
a) Economic
b) Social
c) Legal
d) Political
Answer: b

Fill in the blanks :

Question: The most commonly adopted distribution network for most consumer goods like soaps ,rice etc. is _________ .
Answer: two-level channel

Question: The part of a brand which can be recognised but which is not utterable is called _________.
Answer: brand mark

Question: The element of product mix that describes the product and specifies its contents is called __________.
Answer: Labelling

Question: The part of a brand which can be spoken is called a ________.
Answer: brand Name

Question: The main focus of production concept is on…………………………..of product.
Answer: Quantity

Question: The most important decision in respect of inventory is deciding about the _________ of inventory.
Answer: level

Question: The act of storing and assorting products in order to create time utility is _________ .
Answer: Warehousing

Question: The main focus of ………………….concept is customer needs.
Answer: Marketing

Question: The first step in a typical buyer –seller relationship is _________ .
Answer: Order-Processing

Question: The marketer does _______ of product to indicate different features or quantity of products.
Answer: Grading

True /False :

Question: Government declared petrol as essential product. It has all the rights to fix its price.
Answer: True

Question: With the higher degree of accuracy of sales forecasts higher inventory levels are to be maintained.
Answer: False

Question: Everything can be marketed.
Answer: False

Question: Branding helps in introduction of new products.
Answer: True

Question: The price of Iphone 10 do not consider its brand value.
Answer: False

Question: Maruti udyog sells its cars and vans through company approved retailers are using a direct distribution channel.
Answer: False

Match the following :

Question: Match the following marketing philosophies on the basis of ‘Concept
1. Selling Concept                         a. Integrated Marketing
2. Marketing concept                     b. product improvement
                                                      c. profit through sales volume
                                                      d. quantity of product
Answer: 1-c, 2-a

Question: Match the following promotional tools on the basis of‘Limitations
1. Sales Promotion               a. enhances product image
2. Advertisement                  b. undermines social values
                                            c. helps in new product launch
                                            d.distracts attention of people
Answer: 1-d, 2-b

Question: Match the following elementson the basis of ‘ Meaning’
1. Product                                  a. making available goods at the right place
2. Physical distribution               b. theses are only the goods available in the market
                                                   c. Anything of value offered to the target
                                                   d. satisfies wants of all the people
Answer: 1-c, 2-a

Question: Match the following promotinal tools on the basis of ‘Concept
1. Publicity                   a. It is an impersonal form of communication Paid for by an identified sponsor
2. Advertising               b. It is bad in taste
                                    c. It is non –paid and non-personal form of communication.
                                    d. It is used through events and programs
Answer: 1-d, 2-a

Question: Match the following sale promotion tools on the basis of ‘objectives
1. Advertisement                   a. adds to cost
2. Personal Selling                b. highly flexible but only limited number of people can be contacted.
                                              c. cost per unit is low
                                             d. encourages brands
Answer: 1-c, 2-d