CBSE Class 12 Translations of Business Registers

Read and download CBSE Class 12 Translations of Business Registers chapter in NCERT book for Class 12 Other Subjects. You can download latest NCERT eBooks for 2021 chapter wise in PDF format free from Studiestoday.com. This Other Subjects textbook for Class 12 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 12 Other Subjects to understand the answers of the exercise questions given at the end of this chapter

 

Translations of Business Registers

Increasing globalization and internationalization has enhanced the demand for the expertise in business studies and skills in using business registers. Therefore, the translation of business registers has become a reality for people speaking and writing different languages to gain expertise in business. Poor translation hinders the business growth of a company globally. Leaving aside cultural differences adequate translation into the language of the target customers is the most commonly cited barrier for global brand management.

Money talks, if that's true, then it better be understood in every language. Every business institution and organization understands that money is the greatest communicator in the world and that accurate business translations are indispensable toward making certain that communication is not infringed upon in any way. It is important that business documents are accurate and speak the same language as the customers speak in different parts of the world.

Businesses are facing greater pressure than ever before to market their products globally, but cultural and language differences are proving to be thorny barriers. There are now companies who sell their products on web, and more than half of global firms believe their online customer experience is not supported consistently in the languages across the world. Forrester, a marketing research company in its survey of when 161 senior marketers in the United States and Europe realised that translation issues were the concerns most companies cited attempting to manage brand image overseas.

Translation of business registers is not significant only with relation to big firms and companies who are global players but even for those national companies and local enterprises, translation is a crucial link in their business performances, as in any Indian market, you might see a heterogenous class of customers who understand a common language. Even in India, a number of non-English websites have come up lately and the demand of instant translation of technical and business literatures has increased manifold.

Banking and finance are two major areas of business translation. The spoken and written transactions in these fields are replete with specific terminologies. It is important for translation to be able to coin the right word in the Target Language for the term in the Source language.


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