NCERT Class 12 Heritage Craft Craft In the Age of Tourism

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NCERT Book for Class 12 Other Subjects Craft Craft In The Age Of Tourism

Class 12 Other Subjects students should refer to the following NCERT Book Craft Craft In The Age Of Tourism in Class 12. This NCERT Book for Class 12 Other Subjects will be very useful for exams and help you to score good marks

Craft Craft In The Age Of Tourism NCERT Book Class 12

 

8.CRAFT IN THE AGE OF TOURISM 

TOURISM, if it is managed sensitively, can be a miraculous catalyst for economic and cultural revitalisation; it not only enhances income but also establishes an identity of the country. Two Asian countries—Thailand and India—are among the top ten destinations in the world, and tourists to India increase by almost 15 per cent each year. Th e nature o f to urism itself has chang ed—w ith tourists travelling for leisure and pleasure, rather than culture and architecture. This new type of traveller is often looking to buy ethnic crafts or souvenirs as a  memento of their travel experience. Which crafts dovisitors to India buy? Where do they buy them from? These are some of the questions to explore. India has over twenty million craftspeople, who create a very wide range of varied crafts. Is it possible to productively use the ever-growing tourism industry to explore approaches to craft merchandising that will benefit and sustain the crafts community throughout the country? Let us analyse present trends in crafts production and sale in the tourism sector.

Popular Souvenirs from India

 Carpets and durries

 Kundan, silver and semi-precious jewellery

 Block-printed fabric

 Embroideries

 Folk art—Madhubani paintings, Bastar metal work

 Silk—material, garments, scarves and stoles

 Embossed and embroidered leather

 Pashmina shawls from Kashmir which continue to be the mosT.

The market for crafts in the tourism sector is based on certain factors which it is important to understand and analyse in order to develop the market potential for crafts. A similar approach can be used to analyse other marketing options for crafts.

TOURISTS’ PREFERENCES

 Air travel implies limited bulk and weight of luggage for travellers. So they prefer to carry small, light objects. Since weight is a major problem, the things that tourists buy have to be either unusual, or something that they don’t get in their own country o r so com p eti tiv e in p rice th a t t h ey fin d th em irresistible.

 Today popular destinations in India are Goa and Kerala where visitors flock for the beaches and ayurvedic spas. Tourists also come to see monuments searching fo r a unique cu ltu ral exp erience like v i s i t i n g t h e m a g n i f i c e n t f o r t s a n d p a l a c e s o f Rajasthan. It is important to realise that trends, fashions, tastes and lifestyles change. This, in turn, affects the tourism and crafts industry.

 With cameras being so sophisticated, easy-to-use and inexpensive, tourists no longer need souvenirs just to put into showcases at home as reminders of their travels.

 International travel today is quite commonplace rather than a once-in-a-lifetime adventure. Tourists today are exposed to the best the world can offer, a n d a re t h e re fo r e m o re s e l e c t i v e . T h e I n d i a n experience shows that the traveller today—even backpackers— do have money to spend, but since they travel the globe, they are quite selective about what they spend their money on.

 Tourists these days are younger; they are usually professionals on holiday, rather than just the retired and the elderly. Their homes are smaller; usually colour-coordinated and designed to a theme. Just because something is ethnic it is not always desired by them. However, sometimes, simply changing a colour or size can make a traditional item into a best-seller.

 Today’s travellers do not want things that are difficultto maintain, which require frequent washing and polishing. Hence, there was a sharp decline in recent years in the demand for Indian metal crafts like bidri, silver and brassware.

 On the other hand tourists and travellers do buy clothes and accessories for holidays—casuals, sandals, cloth bags, jewellery. These items are usually cheaper in India than in Europe and America. Tourists today are much less conservative and enjoy experimenting with local styles. Holiday clothes and accessories are, therefore, areas that could be developed.

 Visitors would prefer to invest in and to take home truly beautiful artistic objects. This area of artistic, high-quality products needs to be developed rather  than trying to sell poorly designed, cheap, outdated souvenirs of the past.

EXCERCISE

1. Choose a craft for which your state is famous and describe how you could develop this craft for the tourism sector. Why do you think it would be popular amongst tourists? Where would you market it? How would you package it?

2. Prepare the text and illustrations for a brochure on a craft— explaining its unique qualities, its sustainable properties and the community that made it, keeping in mind its value as a part of new trends and concerns of contemporary life.

3. Draw from the story of Kashmir that was over-dependent on foreign tourists and did not develop a domestic market, andrelate it to how any craft in your area has been seriously affected and the reasons for this.

4. Find three new venues for the sale of crafts in your area.Identify places that you think would attract both domestic and foreign visitors and explain why.

5. “Tourists today do not travel to see ancient monuments. They travel seeking leisure and fun. Taking home mementos or curios is no longer high on their agenda.” Do you agree? Elaborate.


Please refer to attached file for NCERT Class 12 Heritage Craft Craft In the Age of Tourism

CBSE Class 12 Accounting for Business Cost Sheet
CBSE Class 12 An Introduction to Creativity
CBSE Class 12 Application of Computer in Library
CBSE Class 12 Banking Operations
CBSE Class 12 Business Process Outsourcing Part 1
CBSE Class 12 Business Process Outsourcing Part 2
CBSE Class 12 Clearing Reports Downloads
CBSE Class 12 Contents of Balance Sheet
CBSE Class 12 Economics Capital receipts
CBSE Class 12 Economics Consumers Equilibrium
CBSE Class 12 Economics Determination of Income
CBSE Class 12 Economics Evolution of Money
CBSE Class 12 Economics Features of Perfect Competition
CBSE Class 12 Economics Foriegn Exchange Rates
CBSE Class 12 Economics National Income
CBSE Class 12 Economics Producers Behaviour and Supply
CBSE Class 12 Economics Production Possibilities Curve
CBSE Class 12 Elements of Drama
CBSE Class 12 Elements of Fiction
CBSE Class 12 Engineering Bearings
CBSE Class 12 Engineering Isometric Projection
CBSE Class 12 Engineering Machine Drawing
CBSE Class 12 Engineering Pulleys
CBSE Class 12 Engineering Rod Joints
CBSE Class 12 Engineering Shaft Couplings
CBSE Class 12 Engineering Tie Rod and Pipe Joints
CBSE Class 12 Entering the Transactions in Tally
CBSE Class 12 Fashion Studies Basics of Garment Making
CBSE Class 12 Fashion Studies Pattern Making
CBSE Class 12 Feature Writing
CBSE Class 12 Features of Technical Registers
CBSE Class 12 FMM Banking Operations
CBSE Class 12 FMM Financial Statements
CBSE Class 12 Forms of Business Translation
CBSE Class 12 Forms of Drama
CBSE Class 12 Forms of Prose
CBSE Class 12 Forms of Technical Translations
CBSE Class 12 Functions of Different Sections of Library
CBSE Class 12 Getting Familiar to NEET Screen
CBSE Class 12 Introducing and Understanding Transaction Cycle
CBSE Class 12 Introduction to Article Writing
CBSE Class 12 Introduction to the Writing of Drama
CBSE Class 12 Learning How to Write the Short Story
CBSE Class 12 Library Cataloguing
CBSE Class 12 Library Classification
CBSE Class 12 Macroeconomics in Hindi Part 1
CBSE Class 12 Macroeconomics in Hindi Part 2
CBSE Class 12 Macroeconomics in Hindi Part 3
CBSE Class 12 Macroeconomics in Hindi Part 4
CBSE Class 12 Modern Library and Information Services
CBSE Class 12 Modes of Theatrical Presentation
CBSE Class 12 Operations of Depository
CBSE Class 12 Order and Trade Management
CBSE Class 12 Philosophy Of Education
CBSE Class 12 Philosophy Education For Character Development
CBSE Class 12 Physics Lens and Mirror
CBSE Class 12 Practical Handbook BPO Manual
CBSE Class 12 Problems of Translation
CBSE Class 12 Procedure for doing enteries in payroll software
CBSE Class 12 Process of Translation
CBSE Class 12 Punjabi Kaav Jatra
CBSE Class 12 Punjabi Katha Jagat
CBSE Class 12 Resources and Human Resource Management
CBSE Class 12 Risk Containment Measures
CBSE Class 12 Talks and Speeches
CBSE Class 12 Technical Processing of Documents
CBSE Class 12 Trading Reports Download
CBSE Class 12 Traditional Library and Information Services
CBSE Class 12 Translating Technical and Business Registers
CBSE Class 12 Translation and the Translator
CBSE Class 12 Translations of Business Registers
CBSE Class 12 Understanding NEAT System
CBSE Class 12 Understanding Short Stories
CBSE Class 12 Understanding the Rolling Settlement
CBSE Class 12 Web Based Search
CBSE Class 12 Writing Essays
CBSE Class 12 Writing Reviews
CBSE Class 12 Writing Short Stories
CBSE Classs 12 Fashion Studies Book
NCERT Class 12 Heritage Craft Colonial Rule and Crafts
NCERT Class 12 Heritage Craft Craft In the Age of Tourism
NCERT Class 12 Heritage Craft Craft In The Past
NCERT Class 12 Heritage Craft Design and Development
NCERT Class 12 Heritage Craft Mahatma Gandhi and Self Sufficiency
NCERT Class 12 Heritage Craft Production and Marketing
NCERT Class 12 Heritage Craft The Crafts Community Today
NCERT Class 12 Heritage Crafts Craft Tradition Of India Carfts In The Age Of Tourism
NCERT Class 12 Heritage Crafts Craft Tradition Of India Design and Development
NCERT Class 12 Heritage Crafts Craft Tradition Of India The Crafts Community Today
NCERT Class 12 Heritage Crafts Tradition Of India Colonial Rule and Crafts
NCERT Class 12 Heritage Crafts Tradition Of India Crafts Bazaars
NCERT Class 12 Heritage Crafts Tradition Of India Crafts In Past
NCERT Class 12 Heritage Crafts Tradition Of India Handloom and Handicrafts Revival
NCERT Class 12 Heritage Crafts Tradition Of India Mahatma Gandhi and Self Sufficiency
NCERT Class 12 Heritage Crafts Tradition Of India Production and Marketing

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