CBSE Class 10 English Reading Assignment Set A. Students are advised to refer to the attached assignments and practice them regularly. This will help them to identify their weak areas and will help them to score better in examination. Parents should download and give the assignments to their children for practice.
Q1. Read the following passage carefully:
Here’s why effective communication is important. In a large organization, when a CEO addresses a live webcast — a must in today’s day and age — even a single question from an employee, no matter how unimportant it might be, will resonate across centres. It then becomes absolutely necessary for the leader to respond in a precise and unambiguous manner and use the platform to deliver his message across to the people. When the spotlight is on the leader, onlookers will hold on to every word he or she utters. Rhetoric can make many a hero. Usage of words chosen to deliver a message is equally important. “Communication is not about company information. It’s more like, if you want to drink water, do I presume you want to drink Coke,” an HR head once remarked. If strategy is important, what’s even more critical is communication of the strategy. One can either be vague and leave it to the imagination of others or be precise without any obscurity. Either way, depending on what the situation demands, it’s a leader’s call and he or she can be sure, people are going to judge. The importance of effective communication is not restricted to the leadership level alone. Companies are looking at innovative and effective ways to communicate with employees and also enable employee-to-employee communication, what one can term as E-2-E. So there are Facebook like tools that are being created to encourage active discussion among employees, irrespective of where they are based. It also ensures any gap in communication is bridged and there are no excuses at that. An engineering company I know uses SMS as a means to communicate with employees.
They started this practice even when others were just about warming up to sending mailers to meet their communication needs. Others may take a cue from this and start using platforms like WhatsApp, who knows. The fact is companies are using technology in a big way because they understand that the biggest challenge today is communicating with the Gen-Yers and Gen-Xers. The logic is simple: if the new generation is used to modes like ATM and online shopping, how can archaic communication methods work? Effective communication can work at multiple levels in an organization like training, learning and development, education opportunities, among others. Moreover, in a chaotic world, the only thing that will work is sane communication. If communication fails, organizations rather risk of falling into a trap where ideas emerge from all corners but don’t get executed. So when it comes to people matters, silence is not always golden.
1.1 On the basis of your reading of the passage, answer the following questions briefly:
a. Why is effective communication absolutely necessary for the leader?
b. In what way should companies productively communicate to benefit the employees?
c. Why don’t ‘archaic communication’ methods work today?
d. What happens if communication fails in an organization?
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