CBSE Class 12 Business Studies Marketing Worksheet Solved

Access the latest CBSE Class 12 Business Studies Marketing Worksheet Solved. We have provided free printable Class 12 Business Studies worksheets in PDF format, specifically designed for Chapter 10 Marketing. These practice sets are prepared by expert teachers following the 2025-26 syllabus and exam patterns issued by CBSE, NCERT, and KVS.

Chapter 10 Marketing Business Studies Practice Worksheet for Class 12

Students should use these Class 12 Business Studies chapter-wise worksheets for daily practice to improve their conceptual understanding. This detailed test papers include important questions and solutions for Chapter 10 Marketing, to help you prepare for school tests and final examination. Regular practice of these Class 12 Business Studies questions will help improve your problem-solving speed and exam accuracy for the 2026 session.

Download Class 12 Business Studies Chapter 10 Marketing Worksheet PDF

 

MARKETING
 
1 What is Marketing?
The term marketing has been described as performance of business activities that direct the
flow of goods and services from producers to consumers. It includes many activities that
are performed even before goods are actually produced and continue even after the goods
have been sold.
 
2 Discuss the important features of marketing.
1. Need and Want: The process of marketing helps individuals and groups in obtaining what they need and want. Thus, the primary reason or motivation for people to engage in the process of marketing is to satisfy some of their needs or wants. In other words, the focus of the marketing process is on satisfaction of the needs and wants of individuals and organisations.
2. Creating a Market Offering: On the part of the marketers, the effort involves creation of a ‘market offering. Market offering refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location and so on.
3. Customer Value: The process of marketing facilitates exchange of products and services.
4. Exchange Mechanism: The process of marketing works through the exchange mechanism. between the buyers and the sellers.
 
3 Discuss the Marketing Management philosophies.
1. Production Concept- Emphasis on Quantity. Focus on Availability and Affordability
2. Product Concept - Emphasis on Quality. Focus on improving quality and product improvement.
3. Selling Concept- Emphasis on Sales volume. Focus on Attracting and persuading customers.
4. Marketing Concept-Identify the need and fill it. Focus on satisfaction of customer’s needs
5. Societal Marketing Concept- Societal marketing concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society. Apart from the customer satisfaction, it pays attention to the social, ethical and ecological aspects of marketing.
 
4 Explain how the ‘product related factors’ affect the choice of channels of distribution?
Product related factors that affect the choice of channels of distribution are:
Industrial products - Short Channels Companies selling chemicals used in industries use short channels as the numbers of buyers are not many.
 
Perishable products - Short Channels. If the product is perishable then the channel will be short. Long channel will simply perish the product.
For example milk Low value products - Long Channels Low value products such as pen have longer channels because they have to reach wide spread consumers.
 
5 What is marketing mix? What are its main elements (variables)? Explain.
A. Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. The variables or elements of marketing mix have been classified in to four categories, popularly known as four Ps of marketing viz., Product- Product means goods or services or ‘anything of value’, which is offered to the market for exchange.
 
Price- Price is the amount of money customers have to pay to obtain the product. In case of most of the products, level of price affects the level of their demand.
Place- Place or Physical Distribution include activities that make firm’s products available to the target customers.
Promotion- Promotion of products and services include activities that communicate availability, features, merits, etc. of the products to the target customers and persuade them to buy it.
These elements are combined to create an offer.
 
6 What is Branding?
Branding is creating a corporate brand identity for consumer, and getting that brand
identity imprinted on the minds of consumer.
 
7 Explain the factors affecting price of a product.
A. Factors affecting price of a product:
(i) Product Cost
(ii) Utility and Demand
(iii) Extent of competition in the market
(iv) Government and Legal Regulations
(v) Pricing Objectives
(vi) Marketing Methods used. (Explain)
 
8 What is Packaging? Discuss its functions.
Packaging refers to the act of designing and producing the container or wrapper of a product.
Functions of Packaging:
(i) Product Identification: Packaging greatly helps in identification of the products. For example, Colgate in red colour, or Ponds cream jar can be easily identified by its package.
(ii) Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effect, etc. This kind of protection is required during storing, distribution and transportation of the product
(iii) Facilitating Use of the Product: The size and shape of the package should be such that it should be convenient to open, handle and use for the consumers. Cosmetics, medicines and tubes of toothpastes are good examples of this.
(iv) Product Promotion: Packaging is also used for promotion purposes. A startling colour scheme, photograph or typeface may be used to attract attention of the people at the point of purchase. Sometimes it may work even better than advertising. In self-service stores, this role of packaging becomes all the more important.
 
9 What is Labelling?
Indicating some information about the quality or price, to complex graphics that are part of
the package. Lables are useful in providing detailed information about the product, its
contents, method of use, etc.
 
10 What do you mean by ‘channels of distribution’ ?
What functions do they play in the distribution of goods and service? Explain. Channels of Distribution are set of firms and individuals that take title, or assist in transferring title, to particular goods or services as it moves from the producers to the consumers. Channels of distribution smoothen the flow of goods by creating possession, place and time utilities.
The important functions performed by middlemen are:
(i) Sorting
(ii) accumulation
(iii) allocation
(iv) assorting
(v) product promotion
(vi) negotiation and
(vii) risk taking. (explain

11 State the difference between Selling and Marketing.

CBSE Class 12 Business Studies Marketing Worksheet Solved

 

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Chapter 01 Nature and Significance of Management
CBSE Class 12 Business Studies Nature And Significance of Management Case Studies
CBSE Class 12 Business Studies Nature and Significance of Management Worksheet Set A
CBSE Class 12 Business Studies Nature And Significance of Management Worksheet Set A Solved
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CBSE Class 12 Business Studies Nature and Significance of Management Worksheet Set H
CBSE Class 12 Business Studies Nature And Significance of Management Worksheet Set I
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Chapter 02 Principles of Management
CBSE Class 12 Business Administration Concepts of Management Worksheet Set A
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CBSE Class 12 Business Administration Introduction To Management Worksheet Set A
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CBSE Class 12 Business Studies Principles of Management Worksheet Set A
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Chapter 03 Business Environment
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CBSE Class 12 Business Studies Management and Business Environment Worksheet Set A
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Chapter 04 Planning
CBSE Class 12 Business Studies Planning Worksheet
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Chapter 05 Organising
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CBSE Class 12 Business Studies Organising Worksheet Solved
Chapter 06 Staffing
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Chapter 07 Directing
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Chapter 08 Controlling
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Chapter 09 Financial Management
CBSE Class 12 Business Studies Financial Management Worksheet Set A
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Chapter 10 Marketing
CBSE Class 12 Business Studies Marketing Management Worksheet Set A
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CBSE Class 12 Business Studies Marketing Worksheet Solved
Chapter 11 Consumer Protection
CBSE Class 12 Business Studies Consumer Protection Act Worksheet Set A
CBSE Class 12 Business Studies Consumer Protection Act Worksheet Set B
CBSE Class 12 Business Studies Consumer Protection Worksheet Set A
CBSE Class 12 Business Studies Consumer Protection Worksheet Set B
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Practice Worksheets Class 12 Business Studies
CBSE Class 12 Business Studies All Chapters Question Bank
CBSE Class 12 Business Studies All Chapters Solved Worksheet
CBSE Class 12 Business Studies Question Bank
CBSE Class 12 Business Studies Worksheet Set A Solved
CBSE Class 12 Business Studies Worksheet Set B Solved
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CBSE Class 12 Business Studies Worksheet Set D Solved
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CBSE Class 12 Business Studies Worksheet Set F Solved
CBSE Class 12 Business Studies Worksheet Set G Solved
~ Class 12 Business Studies (Old Chapters)
CBSE Class 12 Business Studies Financial Market Worksheet Solved
CBSE Class 12 Business Studies Financial Markets Worksheet Set A
CBSE Class 12 Business Studies Financial Markets Worksheet Set B
CBSE Class 12 Business Studies Financial Markets Worksheet Set C

Important Practice Resources for Class 12 Business Studies

Chapter 10 Marketing CBSE Class 12 Business Studies Worksheet

Students can use the Chapter 10 Marketing practice sheet provided above to prepare for their upcoming school tests. This solved questions and answers follow the latest CBSE syllabus for Class 12 Business Studies. You can easily download the PDF format and solve these questions every day to improve your marks. Our expert teachers have made these from the most important topics that are always asked in your exams to help you get more marks in exams.

NCERT Based Questions and Solutions for Chapter 10 Marketing

Our expert team has used the official NCERT book for Class 12 Business Studies to create this practice material for students. After solving the questions our teachers have also suggested to study the NCERT solutions  which will help you to understand the best way to solve problems in Business Studies. You can get all this study material for free on studiestoday.com.

Extra Practice for Business Studies

To get the best results in Class 12, students should try the Business Studies MCQ Test for this chapter. We have also provided printable assignments for Class 12 Business Studies on our website. Regular practice will help you feel more confident and get higher marks in CBSE examinations.

Where can I download the latest PDF for CBSE Class 12 Business Studies Marketing Worksheet Solved?

You can download the teacher-verified PDF for CBSE Class 12 Business Studies Marketing Worksheet Solved from StudiesToday.com. These practice sheets for Class 12 Business Studies are designed as per the latest CBSE academic session.

Are these Business Studies Class 12 worksheets based on the 2026 competency-based pattern?

Yes, our CBSE Class 12 Business Studies Marketing Worksheet Solved includes a variety of questions like Case-based studies, Assertion-Reasoning, and MCQs as per the 50% competency-based weightage in the latest curriculum for Class 12.

Do you provide solved answers for CBSE Class 12 Business Studies Marketing Worksheet Solved?

Yes, we have provided detailed solutions for CBSE Class 12 Business Studies Marketing Worksheet Solved to help Class 12 and follow the official CBSE marking scheme.

How does solving CBSE Class 12 Business Studies Marketing Worksheet Solved help in exam preparation?

Daily practice with these Business Studies worksheets helps in identifying understanding gaps. It also improves question solving speed and ensures that Class 12 students get more marks in CBSE exams.

Is there any charge for the Class 12 Business Studies practice test papers?

All our Class 12 Business Studies practice test papers and worksheets are available for free download in mobile-friendly PDF format. You can access CBSE Class 12 Business Studies Marketing Worksheet Solved without any registration.