CBSE Class 12 Business Studies Marketing Management Worksheet Set A

Question. Which of the following is a factor of marketing mix?
(a) Product
(b) Price
(c) Promotion
(d) All the above

Answer : D

Question. ‘Products are not purchased but sold’, with which point of view is this statement associated?
(a) Product
(b) Sale
(c) Production
(d) Marketing

Answer : B

Question. Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above case.
(a) Packaging
(b) Branding
(c) labelling
(d)Pricing

Answer : C

Question. Cardbox of Shaving Cream is the example of?
(a) Primary Packaging
(b) Secondary Packaging
(c) Transport Packaging
(d) None of the above

Answer : B

Question. is objection to advertisement.
(a) Undermines social values
(b) Decrease in price
(c) Knowledge on various products
(d) Improvement in Quality of Product

Answer : A

Question. Sales promotion is helpful in making effective.
(c) Advertisement
(b) Personal selling
(c) Both the above
(d) Publicity

Answer : C

Question. Selling goods by producer to consumer involves which channel?
(a) one level
(b) two level
(c) three level
(d) zero level

Answer : D

Question. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Answer : A

Question. Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:
(a) Promotion
(b)Product
(c) Price 
(d) Place

Answer : A

Question. Which of the following is the example of Dunlop?
(a) Branding
(b) Brand
(c) Brand Name
(d) Brand Mark

Answer : C

Question. point of view lays stress upon customer’s welfare.
(e) Production
(b) Product
(c) Marketing
(d) Social Marketing

Answer : D

Question. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha
(a) Product concept
(b) Production concept.
(c) Selling concept
(d) Marketing concept

Answer : A

Question. develop relationship.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Public relation

Answer : D

Question. Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.
(a) Product concept
(b) Production concept.
(c)Selling concept
(d) Marketing concept

Answer : B

Question. The collection of utilities is known as .
(a) Purchaser
(b) Seller
(c) Product
(d) Market

Answer : C

Question. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Answer : B

Question. Which of the following is a sales promotion activity?
(a) Rebate
(b) Discount
(c) Product Combination
(d) All the above

Answer : D

Question. Which of the following is the function of marketing?
(a) Promotion
(b) Physical Distribution
(c) Transport
(d) All the above

Answer : D

Question. Marketing mix does not include
(a) product
(b) place
(c) promotion
(d) People

Answer : D

Question. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Answer : C

Important Questions for Ncert Class 12 Business Studies Directing

Very Short Answer Type Questions :

Question. Jasdeep, a dealer in school uniforms, decided to maximize his profit by using different aggressive promotional efforts.
(i) Identify the market management philosophy adopted by Jasdeep.
(a) Explain this philosophy on the basis of; Main Focus;
(b) Means and Ends.
Answer : (i) Selling Concept.
(ii) (a) Main focus of this concept is on selling existing product.
(b) Means: Through selling and promotional efforts; Ends: Profit through sales volume.

Question. Which distribution channel should be used in case the buyers are widely dispersed?
Answer : Indirect Channels.

Question. “It is necessary that goods and services must be made available to the customer at the right place, in right quantity and at the right time’. Name the concerned element of marketingmix.
Answer : (a) The concerned element is Place mix.

Question. It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and the right time. Name and explain the concerned element of marketing Mix given above.
Answer : Name - Place / physical Distribution- The physical handling and movements of goods from place of production to the place of distribution is referred to as physical distribution.

Question. ‘Automobiles Ltd. Offered to sell their new bikes at about Rs.4, 000 less than the usual price’. This is an example of one of the techniques of sale promotion. Name the technique.
Answer : The given techniques of promotion mix are‘ Rebate’.

Question. ATV manufacturing company is spending substantial amount of money to persuade target customers to buy its T.V. sets through advertisements, personal selling and sales promotion techniques. Identify the element of marketing mix referred here.
Answer : Promotion / Promotion Mix.

Question. A toy car free with‘Maggi Noodles’ is an example of one of the techniques of sales promotion. Name the techniques
Answer : The given technique is ‘Product Combinations’.

Question. Mansi, a shoe manufacturer for school students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the marketing management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of:
(a) Main Focus;
(b) Means and Ends.
Answer : (i) Production Concept.
(ii) (a) Main focus of this concept is on quantity of product.
(b) Means: Through availability and affordability of product; ends: Profit through mass production.

Question. “Money spent on advertisement is not a waste but an investment”. Do you agree with this view? Give reason in support of your answer.
Answer : Yes’ I agree with the given statement. Advertising is a medium through which a large number of people can be reached over a vast geographical area.

Question. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adopted by Nisha ; and
(ii) Explain the philosophy on the basis of:
(a) Main focus and
(b) Means and End.
Answer : (i) Product Concept.
(ii) (a) Main focus of this concept is on product quality.
(b) Means: Through better quality ; Ends: Profit through product quality.

Short Answer type Question :

Question. Which marketing concept take care of social, ethical and ecological aspect of marketing?
Describe the concept.
Answer : Societal Marketing Concept- This concept states that a business organization must adopt marketing concept in such a manner that it fulfills the needs and wants of potential customers.

Question. What is public relation? Explain it s role.
Answer : Public relations are the deliberate, planned and sustained effort to establish and maintain understanding between an organization and its public.
Role of public relation:
i. Press relations- Public relation department is in contact with the media to present the organization’s picture in positive manner in press.
ii. Product publicity- Public relation department manages the sponsoring of sports and cultural event s to create the publicity of the new product to be launched.

Question. What do you mean by the Branding? Explain Three qualities of a good brand name.
Answer : Branding is the process of giving a name of or a sign or a symbol to a product. Such as Polo, LG etc.
Qualities of a good brand name-
1. Short-Brand name should be short so that anyone can remember, spell it.
2. Relevant to the functions- Name of the product should be relevant to the product’s functions and suggest the producer’s benefit s and qualities.
3. Adaptable to packing of labeling- Brand name should be adaptable to packing of labeling requirement.

Question. What is difference between selling concept and marketing concept?
Answer :

Question. Elder Pharmaceuticals is a leading company engaged in manufacturing cough syrups. The company packs the syrup first in glass bottle and then in a cardboard box. As the syrup is demanded all over the world, 20 boxes of syrups are packed in corrugated boxes and distributed to various chemist and hospitals.
(i) Identify the three levels of packaging highlighted in the given case;
(ii) What is the basic purpose of packing the cardboard boxes in corrugated boxes?
Answer : (i) The three levels of packaging are:
(a) Primary Package (glass bottle);
(b) Secondary packaging (cardboard box);
(c) Transportation packaging (corrugated box)
(ii) The basic purpose is to protect the product in the process of transportation and storage.

Question. What do you mean by marketing management?
Answer : Marketing management: It deals with planning, organizing and controlling the activities related to the marketing of goods and services to satisfy the consumer’s wants. Its aim to achieve the organizational goals at minimum cost by:-
1. Analysising and planning marketing activities.
2. Implementing the marketing plans.
3. Setting control mechanism.

Long Answer Type Questions :

Question. What do you mean by Packaging? Explain level and functions of packaging.
Answer : Packaging refers to the act of designing and producing the container, box or a wrapper of a product.
Levels of Packaging :–
1. Primary Packaging- It refers to the product’s immediate container. Like- Toothpaste ube.
2. Secondary Packaging- It refers to the additional package, which provides additional layer protection to the product. Like-Cardboard box or toothpaste.
3. Transportation Packaging-it refers to further packing, which is necessary to protect the product in the process of transportation and storage.
Functions of packaging :-
1. Product identification – Packaging helps in identification of the product out of various products. It contains brand, features of the product etc.
2. Product protection – Packaging protects the products from spoilage, damage, leakage, pilferage, humidity etc.
3. Facilitating use of the product - The size and shape of the package should be convenient to open, handle and use for consumers.
4. Product promotion – Packaging acts as a good salesman as it promotes the product and increases it sale.

Question. What do you mean by the price? Explain factors affecting price determination.
Answer : Price: It is the worth of a product or service in monetary terms. This money represents the sum of values that consumers exchange for the benefits of having or using the product of service.
Factors considered before fixing price are
(i) Cost of the product:- Cost of the product is the main component of the price . No company can sell its product or service at less than the cost of the product. A Fixed and variable cost are to be considered for determining the price.
(ii) The utility and demand for the product:- Intensive study for the demand for product and service in the market is to be undertaken before the fixation of the price of the product. If demand is relatively more than supply, higher price can be fixed.
(iii) Extent of competition in the market:- It is necessary to take into consideration prices of the product of the competing firms prior to fixing the price. In case of cut throat competition it is desirable to keep price low.
(iv) Government & Legal Regulation:- If the price of the commodity and service is to be fixed as per the regulation of the govt., it should also be borne in mind.

Question. Explain the functions of marketing?
Answer : Marketing functions:
1. Marketing research- This refers to study of market so that customers needs, desires and preferences can be identifies and product can be design and developed as per their requirement.
2. Marketing planning- The marketing plan involves laying out specific strategies to increase market share, promotion program and increase production capacity to meet increased demand.
3. Product planning development- A good design improves the quality of the product and makes it attractive and competitive in the target market. Development of product as per requirement of customers.
4. Packaging and labeling- Packaging refers to designing the package for the products and labeling refers to designing the label to be put on the package. Both plays an important role in marketing the product.
5. Branding- Branding refers to giving a name, sign or symbols to the product. Brand name provides business an identity and distinguishes its product from that of its competitors.
6. Customer support services- These services related to handling customers after goods are sold them Its main aim is to maintain good relationship with customers.
7. Storage and warehousing- For smooth flow and regular supply of goods business need to maintain appropriate stock level and thus require warehousing or storage facilities.
8. Transportation – Transportation facilitates movement of goods from the manufacturer to the consumers and thus creates place utility.
9. Promotion- Promotional techniques are used to create product awareness amongst the potential target customers and persuade them to purchase the product. Likeadvertising
, personal selling , publicity and sales promotion etc.
10. Standardization and grading- Standardization refers to producing products with predetermined specifications and grading classified the product into different groups on the basis of size, quality etc.
11. Price Fixing – Price of the product affects the success or failure of a product in the market. Demand of the product is inversely related to its price. The marketers analyses all the factors, while setting prices.