MARKETING
1 Every organization requires that it should have good will in the minds of all concerned. To establish goodwill, it is essential to have dialogue. It is by way of dialogue that an Organization gets the necessary information. How is it possible?
2 “Though branding adds to the cost, it provides several advantages to the consumers”. In the light of the statement, state any three advantages of branding to customers.
3 It is the belief that “Suvidha Garments Pvt. Ltd” that if the quality of goods / services is good then the customers can easily be attracted. The basis of this thinking is that the customers get attracted towards the product of good quality. On the basis of this thinking the company direct its marketing efforts towards improving the quality of the product.
Identify the marketing philosophy as mentioned in para.
4 A tea producer uses such packets/things for packing tea, which can be used, even after consuming theta, for other purposes. Here, which values are being affected by him?
5 What is the purpose of packaging a product?
6 What is meant by the product concept of marketing?
7 Before buying a thing, a customer analyses its cost and the satisfaction that he is to get from it. He will buy the thing only when he feels that its satisfaction will be more than its cost. Seller is to make the things while keeping in mind this tendency of the buyer. A seller, who does not pay heed to the importance that the buyer gives to the product, certainly lags behind in competition.
Which feature of marketing has been highlighted in the above paragraph?
8 Product is a bundle of utilities? Do you agree? comment.
9 Mr. Sukhdev Lohan is the Sales Manager of “Sagar Pvt Ltd”. Since sometime, performance of his department has failed to reach the acceptable level. It is a matter of concern for the General Manager. He is keen to mend this dismal situation at any cost. Mr. Lohan made efforts to find out the causes of his situations. He found that the members of his team lacked training and that giving incentive to the buyers was absolutely necessary. To impart training to his team members he set up a training center and appointed a trainer for this purpose. The trainer imparted them necessary training keeping in mind the actual situation. Besides, Mr. Lohan launched a scheme for customers. Under this scheme, a coupon is to be issued to that customer who buys goods to a specified date. Later on, draw will be taken by a given date and gifts will be distributed among the winners.
Identify the said Training & sales promotion methods.
10 Radha found a worm crawling in a newly opened tetra pack of a Juice manufactured by a reputed company Zest Ltd. She went back to the Shop keeper from whom the pack was purchased who directed her to call up to the Customer care Centre. When all her efforts failed, she went to a consumer activist group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firm‟s products of the particular batch and urge customers to refrain from buying the product of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager.
1) Identify the concept of Marketing Management which will help the Manager to get the firm out of the above crisis.
2) Also explain the role of above identified concept by stating any two points.
11 “Bending the Customer according to the Product” and “Developing the product according to customer-needs” are the two important concepts of Marketing Management.
Identify the concepts & differentiate between the two.
12 „Beauty Products Ltd‟ is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in overall protection of the plant. Identify the marketing management philosophy being followed by „Beauty Products Ltd.‟
13 Advertisement is an important business activity. On the other hand, it makes available to the people information regarding different new and old products and on the other, it is also a source of living for many persons. Impressed by the trails of the advertisement Tanu, Manu, and Sanchit, three students of class XII, made up their mind to go ahead with project work on the advertisement. All the three conversed with the people almost about advertisement. Each of them, basis on the survey, concluded as under:
(i) Tanu was of the opinion that advertisement costs get transferred to consumers in the process of high prices.
(ii) Manu was of the opinion that the advertisement showed reality in a twisted form.
(iii) Sanchi held the view that advertisement was turning people from reality to artificiality.
(a) What do the above remarks about advertisement hint at? Clarify it.
Identify two values that advertisement presents to the society.
14 Simran, Sakshi, and Sarita all are doing MBA (Marketing). All the Three are to give the presentation on the topic of Marketing. They are discussing about the material to be included in the presentation. Main ideas of their discussion are as follows: Simran was of the view that” he should be able to speak in a clear, loud and balanced voice. While communicating, he should be fully confident”.
Sakshi was of opinion that, “he should be a Psychologist”. Besides, “he should remain vigilant of the nature of the Company for which he works”.
Sarita held the view that, “a healthy person very soon associated with the customers”. Clarify the topic in whose context the above discussion is being held.
Identify three points mentioned in the above paragraph, in your answer.
15 Describe the functions of labelling in the marketing of products.
16 What is marketing mix? What are its main elements? Explain.
17 Explain the functions of Marketing.
18 What are the factors affecting determination of the price of a product or service? Explain.
19 What do you mean by ‘channels of distribution’ ? What functions do they play in the distribution of goods and service? Explain.
20 Define Public Relations. Mention the name of person who maintain public relations.
21 What does promotion mean? Explain various communication tools for promotion.
22 You have been appointed as a Brand Manager of Ford Motors. The company is to introduce a compact small car in the Indian market. The name of the car is yet to be decided. You have been asked to chair a brainstorming session. Before the suggestions come forward, you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.
Please click on below link to download CBSE Class 12 Business Studies Marketing Worksheet Set A
