CBSE Class 12 English Commercial Advertisements Assignment

Commercial advertisements are designed for commercial purposes.

The following are the characteristics of s display advertisement.

• They occupy more space and are expensive in terms of advertising costs.

• They have to be attractive and eye-catching making use of catchy headlines / slogans, punch lines.

• The font size and type too vary according to the requirement.

• The text should be brief.

Remember the following points while designing a display advertisement.

• Must be attractive‐with a catchy caption, heading or sub‐headings.

• Figurative language. (alliteration and metaphors especially)

• Proportionate spacing of fonts with different sizes.

• Usually attractive with catchy slogans, punch lines, witty Expressions, pictures or sketches.

• Special offers or discount, if any.

• Details of the product or event given in a clear, precise way.

• Give name, contact number and address of the advertiser.

• Present the matter in a box.

• 1. Draft an advertisement of an electrical showroom opening shortly. Give necessary details.

Question. How many types of advertisements are there?
(a) 3
(b) 4
(c) 6
(d) 2
Answer. D

Question. The advertisement should be written in:
(a) 1 paragraph
(b) 2 paragraph
(c) 3 paragraph
(d) As many paragraphs as required
Answer. A

Question. The advertisement should have:
(a) short-catchy phrases
(b) very formal manner
(c) a informal manner
(d) humour
Answer. A

Question. Arrange the correct order of “SITUATION VACANT” Advertisement.
(i) Wanted software engineer for Ivy Software Solutions, a leading name in computers. Candidate should possess a Master’s Degree in Computer Software Programming and at least 3 years experience with a known computer concern.
(ii) Remuneration no constraint for suitable candidate.
(iii) Apply with detailed resume within ten days to General Manager, Ivy Software Solutions,
Agra Cantt, Agra. Phone 24236709, email idgeneralmanager@ gmail.com.
(iv) SITUATION VACANT
(a) i-ii-iii-iv
(b) ii-iii-i-iv
(c) iv-iii-ii-i
(d) iv-i-ii-iii
Answer. D

Question. Arrange the correct order of “FOR PURCHASE OF VEHICLE” Advertisement.
(i) Wanted a Honda Motor cycle, 2018 or 2019 model, in excellent condition, not more than 60,000km run, average around 80-90 km per litre, complete documents.
(ii) Interested parties to contact: S.K. Joshi-30-C,Janakpuri, New Delhi:9876543210
(iii) Insurance paid for current year. Price not exceed `26,000.
(iv) FOR PURCHASE
(a) i-ii-iii-iv
(b) iv-i-iii-ii
(c) iv-iii-ii-i
(d) ii-iii-iv-i
Answer. B

Question. Arrange the correct order of “SALE OF VEHICLE“
Advertisement.
(i) Contact Mr.Khanna: 987612340
(ii) Recently serviced, insurance for current year done.
Expected Price not below 2.40 lacs
(iii) FOR SALE
(iv) Available White Maruti Swift Dzire,2018 Model in excellent working condition, 65,000 km run average 1.2km/litre, self-driven, sparingly used, music system Panasonic, black leather seat covers,all other accessories intact.
(a) i-ii-iii-iv
(b) iv-iii-ii-i
(c) iii-iv-ii-i
(d) ii-iii-i-iv
Answer. D

Question. Arrange the correct order of “SALE OF PROPERTY” Advertisement.
(i) Available first floor DDA flat at Ashok Nagar, two bedrooms with attached bathroom, modular kitchen, drawing/dinning with full interiors, two balconies and car parking, North/park facing,
(ii) Located near main market, metro station at walking distance. Price negotiable.
(iii) FOR SALE
(iv) Interested parties contact: Jitesh Khanna, Ph.: 9999335700
(a) i-iii-iv-ii
(b) iii-i-ii-iv
(c) iv-ii-iii-i
(d) i-iii-ii-iv
Answer. B

Question. Wanted two young and dynamic Sales Executives for our marketing division. Minimum Qualifications – M. Pharma. Work experience of at least 5 years. Proficiency in English, impressive personality & ready to travel. Good salary and other perks. Apply in confidence with complete resume till 15 March 2013 to Manager, Herbal India 6 B/247, Ashok Vihar, New Delhi-110070.
The given advertisement is a _________ type of advertisement.
(a) Situation Vacant
(b) Educational
(c) Sale and Purchase
(d) Matrimonial
Answer. A

Question. IIFL announces the commencement of its short-term courses in French, Chinese, Japanese, Spanish, etc. Duration – 6 months. Eligibility – Senior Secondary.
Excellent faculty. Computerised training. Incentives for early birds. Ten per cent of seats free. Send in your application by the 16th May 20XX or Contact Secretary, Phone 24236709.
The given advertisement is a _________ type of advertisement.
(a) Situation Vacant
(b) Educational
(c) Sale and Purchase
(d) Matrimonial
Answer. B

Question. Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall NRI settled in London as CEO of a reputed firm. Exceptionally beautiful, highly educated and cultured girl between 21 and 25 and at least 5’4” tall. Only status Punjabi families. Box 867 B, The Times of India, New Delhi.
The given advertisement is a _________ type of advertisement.
(a) Situation Vacant
(b) Educational
(c) Sale and Purchase
(d) Matrimonial
Answer. D

Question. Lost black leather purse in DTC bus (route no. 315),while travelling between Lucknow Road and Red Fort. Besides cash, it contains some very important bills and receipts. The finder will be suitably rewarded. Please contact Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456.
(a) Situation Vacant
(b) Educational
(c) Sale and Purchase
(d) Lost and Found
Answer. D

Question. Available Maruti 800 DX, 2000 Model in excellent working condition. White scratchless, self driven, sparingly used. Average 18 km a liter. All accessories intact. Expected Price not below ` 1.40 lacs. Contact.
Mr. Malhotra, 24673289.
The given advertisement is a _________ type of advertisement.
(a) Situation Vacant
(b) Educational
(c) Sale and Purchase
(d) Lost and Found
Answer. C

Question. Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. ft. in a posh South Delhi area preferred. Interested parties may please contact 5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876.
The given advertisement is a _________ type of advertisement.
(a) Situation Vacant
(b) Accommodation wanted
(c) Sale and Purchase
(d) Lost and Found
Answer. B

Question. Required one accountant and two office assistants for a renowned firm. Minimum qualification:
Bachelor’s degree in commerce and work experience of minimum one year. Remuneration—best in the industry. Interested candidates can send their CVs by courier/speed post to Greenland Enterprises Ltd,4436/16, Daryaganj, Delhi-110006. Contact Krishna,Secretary, Mobile no 98111XXXXX.
The given advertisement is a _________ type of advertisement.
(a) Situation Vacant
(b) Accommodation wanted
(c) Sale and Purchase
(d) Lost and Found
Answer. A

Question. What is missing in the given advertisement?
Available For Rent Newly constructed flat on M.G. Road with 24 hrs. water and electricity back-up facility. Has two bedrooms with attached bathrooms, one huge drawing-cum-dining. Expected rent-Rs. 24,000 p.m.Company lease only. Contact: Mohan, Jayanagar, Bengaluru.
(a) Date
(b) Contact number
(c) Category of advertisement
(d) Address
Answer. C