CBSE Class 12 Business Studies - Marketing Management (1)

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CBSE Class 12 Business Studies - Marketing Management (1)

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BUSINESS STUDIES ASSIGNMENT (MAY-JUNE)

CLASS – XII

MARKETING MANAGEMENT

Q1 What is the focus of modern concept of marketing?

Q2 Why is marketing called a social process?

Q3 Which concept of marketing suggests that the organization should earn profit through volume of production?

Q4 Which concept of marketing suggests that the organization should earn profit

through customer satisfaction and social welfare?

Q5 ‘Buy 3 get 1 free’. Name the sales promotion technique.

Q6 How does packaging act as a silent salesman?

Q7 Name the element of marketing mix which is concerned with making the goods and

services available at the right place.

Q8 Enumerate any two public relations tools.

Q9 “Dettol soap free with Dermi cool talc”. Which sales promotion technique is

highlighted here?

Q10 What is meant by brand name? State any four characteristics of a good brand name?

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