CBSE Class 12 Business Studies Marketing Management Notes

Download CBSE Class 12 Business Studies Marketing Management Notes in PDF format. All Revision notes for Class 12 Business Studies have been designed as per the latest syllabus and updated chapters given in your textbook for Business Studies in Class 12. Our teachers have designed these concept notes for the benefit of Class 12 students. You should use these chapter wise notes for revision on daily basis. These study notes can also be used for learning each chapter and its important and difficult topics or revision just before your exams to help you get better scores in upcoming examinations, You can also use Printable notes for Class 12 Business Studies for faster revision of difficult topics and get higher rank. After reading these notes also refer to MCQ questions for Class 12 Business Studies given on studiestoday

Revision Notes for Class 12 Business Studies Chapter 11 Marketing

Class 12 Business Studies students should refer to the following concepts and notes for Chapter 11 Marketing in Class 12. These exam notes for Class 12 Business Studies will be very useful for upcoming class tests and examinations and help you to score good marks

Chapter 11 Marketing Notes Class 12 Business Studies

COCEPT MAPPING:
1.Market, Consumer, Seller / Marketer – meaning
2.Marketing – Meaning, Features 3.Marketin
g Management Philosophies
4.Marketing Functions
5.Marketing Mix – product, price, place and promotion
6.Advertising – meaning, features, merits and limitations..
7.Objections to advertising
8.Sales promotion– meaning and variety of Tools / methods used.
9.Personal selling –Concept and qualities  of a good salesman 
10. Public Relations – concept and role

 

IntroductionMarketing management is an important functional area of business.

- It is the process of planning, organising, directing and controlling the activities related to marketing of goods and services to satisfy customers needs & achieve organisational goals.

MarketIn the traditional sense, the ‘market’ means a place where buyers & sellers gather to enter into transaction involving the exchange of goods & services. But in modern sense, market refers to meeting of buyers and sellers at a place, by telephone or by internet etc. 

Marketing
Markerting is a social process whereby people exchange goods & services for money or for something of vaue to them.
Any thing that is of value to the other can be marketed e.g.

1. Physical Products                 - T.V. Mobile phone etc.
2. Services                               - Insurance, education etc.
3. Ideas                                     - Blood donation, family planning
4. Person                                 - Selection for different posts.
5. Place                                  - Agra ‘Taj Mahal’, etc.

MARKET:It refers to a place where the buyers and sellers meet each other for sale and purchase of the commodity.

CUSTOMER :Customers refers to the people or organization that seek satisfaction of their needs and wants.

SELLER OR MARKETEER :The sellers or marketers offer a variety of entities to customers

 

MARKETING: Marketing makes goods and services more useful to the society by creating place, time and possession utilities.

FEATURES OF MARKETING
a. Needs and wants
b.Creating market a offering
c. Customer value 

class_12_business_concept_3

NATURE:
1.It is goal diverted 
2.It determines the appropriate market of managementing mix if the firm.
3. It is a functional area management
4.It is a specialized job.
5. It is the marketing concept in action.

Objectives :
a. Creation of demand
b.Market share
c. Goodwill
d.Profitable sales volume through customer satisfaction
e.To determine marketing mix that will satisfy the needs of the customers
f. To generate adequate profits for the growth of the business  

MARKETING FUNCTIONS:
1. Marketing research
2 Marketing planning
3. Product planning development
4. Buying and assembling
5. Packaging and labeling
6. Branding
7. Customer support services
8. Storage and warehousing
9. Transportation
10. Promotion and selling
11. Standardisation and grading
12. Pricing
13. Fixing
14. Risk taking

MARKETING MIX, ELEMENTS :
1. Product Mix
2. Price Mix
3. Place Mix
4. Promotion Mix

MEANING OF MARKETING MIX:
It refers to the combination of four basic elements, product, price, promotion and the place known as the four P’s of marketing.

PRODUCT: Total number of products and items that a particular seller offers to the market is called market mix.
a. Branding
b. Trade mark
c. Packaging
d. Labelling

PRICE MIX: It is the worth of a product or service in monetary terms :
Factors considered before fixing price are
a) Company objectives
b) Cost
c) Competition
d) Customer demand

PLACE MIX : It refers to a set of decisions that need to be taken in order to make the product available to the consumers for purchase and consumption.
Channels of distribution.
Physical distribution
Cost and service trade off in Logistics

PROMOTION MIX: It is concerned with activities that are undertaken to communicate with both customers and participate in the channel of distribution such that sales goals are realized.

ACTIVITIES INVOLVED IN PHYSICAL DISTRIBUTION OF GOODS
1. Transportation b. Inventory
2.Warehousing
3. Order processing

FACTORS TO BE KEPT IN MIND BEFORE PRICING
a. Cost of production
b. Demand for product
c. Price if competitive firms
d. Purchasing power if customers
e. Government regulations
f. Objective

CHARACTERISTICS OF GOOD BRAND NAME :
1. Simple and short
2. Easily pronounceable
3. Suggestive
4. Distinctive

VARIOUS LEVELS OF CHANNELS OF DISTRIBUTION
1. Direct channel / Zero level channel
2. Indirect channels
a. One level channel – Manufacturer to Retailer
b. Two level channel – Manufacturer to Wholesaler to Retailerc. Thre
e level channel – Manufacturer to Agent – Wholesaler – Retailer ‐ Consumer

FUNCTIONS OF PACKAGING:
a) Protection
b) Identification
c) Convenience

FUNCTIONS OF LABELLING:
a) Identification
b) Classification
c) Promotion

ADVANTAGES OF BRANDING:
a) Brand name helps in advertising in easier way
b) Brand name establishes the permanent identify of the pro
c) Brand name promotes
d) Competition becomes easier with the help of brand loyalty.

ADVERTISING :
It is defined as any paid form of non‐personal presentation or promotion of ideas, goods or services by an identified sponsor. 
Merits: 1) Mass reach
2) Enhancing customer satisfaction
3) Expressiveness
4) Economical

Limitations: 
1) Less forceful
2) Lack of feed back
3) Inflexibility
4) Low effectiveness

 

Features: 
a) Paid form
b) Impersonal presen
c) Speedy and mars co
d) Identified sponsor

Importance features of Marketing :-
1. Need and want : Satisfaction of the needs and wants of individuals and organisations.
2. Creating a market offering : Complete offer for a product of service.
3. Customer value : greatest benefit or value for the money.
4. Exchange mechanism : Exchange of products / services for money / value.

Functions of Marketing / Marketing activities
1. Marketing research : Gathering and analysing marketing information i.e. what the customers want to buy, when they are likely to buy in what quantitis do they buy from where do they buy etc.
2. Marketing planning : Specific plan for increasing the level of production, promotion of the products etc and specify the action programmes to achieve these objectives.
3. Product designing and development ; Marketer must take dicision like, what-product? Which model / size ? brand name? Packaged ? quality level ? So that customer needs are satisfied.
4. Buying & assembting : - e.g. car. Raw material like steel, tyers, batteries, seats, stearing wheels etc are bought & them assembled in the form of a complete product.
5. Packing / Labelling : designing the package & labelling.
6. Branding : Creating a distinct identify of the product from that of competitions. e.g. Video can washing machine.

Concepts & Philosophies of Marketing :-
1. Production concept : Profits could be maximised by producing products at a large scale, thereby reducing average cost of production.
    Drawback : Customer donot always buy inexpensive products.
2. Product concept : Business goals lies in making high quality products as customer favour them.
3. Sales Concept : Firms must undertake aggresive selling & promotion efforts to make customers buy their products.

Marketing ManagementMarketing management means management of the marketing function which are
1. Choosing a target market.
2. Creation of demand
3. Creating, developing & communicating supervior value for the customers.
4. Market Shares.
5. Goodwill
6. Planning & controlling marketing activities.

Marketing Mix : Marketing mix refers to ingredients or the tools or the variables which the markets mixes in order to interact with a particular markets.

CBSE Class 12 Business Studies Marketing Management Notes Set B

4. Plant Mix : Physical distribution : Various decision regarding distribution of products.
- Channels of distribution : Whether wholesalers, retailors to be used or not.
- Physical movement of the products from producer to consumers.
- Storage, transportation, managing inventory (stock) etc.

ProductsProduct in anything that can be offered to a market to satify a want or need.

1. Consumer Product : Purchased by the ultimate consumers for personal needs.e.g. Soap, toothpaste, textile etc.

2. Industrial Products : Used as inputs in producing other products eg. raw materials, toots etc.

Detailed Study of 4 P’s (Elements) of Marketing Mix :

PRODUCT MIX Three components are

i) Branding - giving a name / a sign / a symbol etc to a product eg. : Pepsi - Nike -
ii) Packaging : Act of designing and producing the container or wrapper of a product.
- Good packaging often helps in selling the product so is called a silent salesman.
iii) Labelling - Description of the product, its contents the manufacturers, date & time of manufacturing - Helps in promotion / grading / identifying the product.

PRICE MIX : -
Price, pricing strategies, Price determination.
Price - Amount of money paid by a buyer (or recieved by a seller) in consideration of the purchase of product or a services.

Pricing Strategies :- Price skimming - higher prices at initial stages to recover fixed costs.
Penetration pricing - Lower initial price to capture a large market.
Price determination / Factors affecting Pricing decisions

1. Pricing objectives : affects price of product / service e.g. maximum profits in short term keep to high price.
2. Product cost : Sets lower limits of the price.
3. Extent of competition in the market : No competition means compete freedom in fixing its price.
4. Utility & demand : More demand - Move price.

Sometimes Less price - more demand depends upon the utility of the product.

Place Mix/ Physical Distribution Mix : Covers all the activities required to physically move goods from manufacturers to the customers. Important activities includel.
1. Order processing : Occurate & speedy order processing leads to profit & goodwill & vise versa.
2. Transportation : Addi value of the goods by moving them to the place where they are required
3. Inventory control : Additional demand can be met in less time, the need for inventory will also be low.
4. Ware housing : Need arises to fill the gap between the time of product is produced & the time it is required for consumption.

Channels of Distribution :
Direct Chennal - Manufacturer - Customer
Indirect Chennal - Manufacturer - Retailer - customer
Manufacturer - wholesaler - Retailer - customer
Manufacturer - Agent - wholesaler - Retailer customer

Factors Determining Choice of Channels of Distribution :-
Choice of appropriate channel of distribution is a very important marketing decision, which affects the performance of an organisation. Whether an organisation will adopt direct marketing channels or long channels involving no. of intermediaries is a strategic decision. (Image 7)

Promotion Mix
It refers to combination of promotional tools used by an organisation to achieve its communication objectives.
Tools
1. Advertising : Most commonly used tool of promotion. It is an impersonal form of communication, which in paid by the marketers (sponsors) to promote goods or services. Common moders are ‘newspaper’, ‘magazine’, ‘television’ & ‘radio’.

Merit : -
1. Mass reach - TV & radio network
2. Choice - Selection by keeping in mind the target.

Limitations :
1. Less forceful as there is no direct communication.
2. Lack of feedback as there is no immediate & accurate feedback mechanism.
Factors : Influencing choice of advertising media.
1. Selectivily - Ability of a medium to reach a particular audience.
2. Cost - Amount of funds available for advertising.
3. Performance - Refers to the durability of the medium.

2. Sales Promotion :- Short term incentives designed to encourage the buyers to make immediate purchase of a product / service.
Techniques
1. Rebate : Special price to clear off excess inventory.
2. Discounts : Price reduced to induce buyers to buy move.
3. Sampling : Free sample of a product to costumer to try product & learn about it.
4. Lucky draw : Lucky draw coupon eg. purchase an easy product & win a car. etc.

3. Personal Selling :
Involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is personal form of communication.

Role of Personal Selling
1. Importance to businessman - Very effective flexible tool.
2. Importance to customer - They get latest market information and export advice.
3. Inportance to Society : Employment opportunities & product standardisation.

4. Publicity : is a non-personal form of communication & against advertising it is a non-paid form of communication e.g. If a manufacturer develops a car engine runs on water instead of petrol & this mews is covered by television / radio / newspaper, it would be termed as publicity as the manufacturer benefit from it without bearing any cost.
Merit : Mass reach, more credibility
Limitation : Not with in th control of firm.

Questions Based on ‘Marketing’
1 Marks Question
1. State any one pillar of marketing concept. (Hint. Satisfying the needs of customers better than competitions)
2. Mention any two objectives of marketing management (i. creation of demand & ii. customer satisfaction)
3. Give two examples of shopping products. (shoes & jewellery)
4. Most commonly used distribution channel for most consumer goods? (Manufactors - Wholesales - Retailer - Consumer)
5. Mention any two features of advertising? (i. paid form of communication, ii. Non-personal)

3/4 Marks Questions
6. What is meant by “Branding’ Staff any three qualities of a good brand name?
7. State three functions performed by channels of distruction.
8. State any three important merits of advertising.
9. Explain any three factors to be considered in the pricing decision.
10. Explain the four communication tools of ‘Promotion mix’?

5/6 Marks Questions
11. Sate & explain any five / six functions of marketing.
12. What do you mean by ‘Marketing mix’ explain its components.
13. “It pays to advertise’. ‘Advertising is a socialwaste’ Reconcile.
14. Explain the term ‘Brand’. ‘Brand Name’, ‘Brand mark’ &
‘Trade-mark’ with example.
15. Explain the factors determining choice of channels of
distribution of any product.

 

Marketing – Concept, functions and philosophies –Product, Prize and Standard, Marketing Mix – Concept and elements, Product - branding, labelling and packaging Concept, Price - Concept, Factors determining price, Physical Distribution – concept, Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations
 
LEARNING OUTCOME;
 
• Understand the concept of marketing.
• Discuss the functions of marketing. 
• Explain the marketing philosophies. 
• Understand the concept of marketing mix. 
• Describe the elements of marketing mix.  
• Understand the concept of product as an element of marketing mix. 
 • Understand the concepts of branding, labelling and packaging. 
• Understand the concept of price as an element of marketing mix.  
• Describe the factors determining price of a product.  
• Understand the concept of physical distribution. 
• Understand the concept of promotion as an element of marketing mix.  
• Describe the elements of promotion mix.  
• Understand the concept of advertising and personal selling  
• Understand the concept of sales promotion.  
• Discuss the concept of public relations.
 
Marketing: Definition
Marketing is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others. – Philip Kotler Marketing management is “the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”. – Philip Kotler Elements of marketing mix  
• Product  
• Price  
• Place  
• Promotion Market: 
 
Definition, A market consists of all the potential customers who have both the ability and willingness to buy a product or service to satisfy their needs or wants.
 
Features of marketing 
• It seeks to provide what individuals or groups need or want  
• A market offering is created by the marketer.  
• It adds value toa product by increasing its utility 
• It is facilitated through the exchange mechanism What can be Marketed?  
• Physical product, Services, Ideas, Person, Place, Experience, Properties, Events, Information, Organisations Functions of Marketing  
• Gathering and analysing market information is done to know the taste and preference of the target market.  
• Marketing planning is needed to meet the marketing objectives of the firm effectively and efficiently. 
 • Product designing and development is carried out to make the product innovative and attractive.  
• Packaging and labelling are needed for product protection, product identification and product differentiation.  
• Branding helps to createa unique identity of the products.  
• Customer support services help to create a good image of the marketer in the eyes of consumers.  
• Pricing of product is a crucial decision as it may greatly influence the demand for a product.  
• Promotion helps to boost the sales of a product.  
• Physical distribution ensures the availability of the product at the right place, at the right time and in right condition so as to facilitate its purchase.  
• Transportation creates place utility through movement of goods from the production of goods to the place of distribution.  
• Warehousing creates time utility by providing for the storage during the time gap between the production and distribution of goods. 
• Standardisation helps to produce goods as per predetermined specifications and grading facilitates their classification into groups on the basis of some criterion like quality, size etc.
 
Product: Definition A product is anything of value i.e. a product or service offered to a market to satisfy needs or wants. Important product decisions include 
• Determining its layout, features, quality, design etc. 
• Branding 
• Labelling
• Packaging 
 
A Product includes 
• Physical product 
• After sale services 
• Handling grievances 
• Replacement of parts etc. 
 
Types of utilities offered by a product 
• Functional utility
• Psychological utility 
• Social utility
 
PACKAGING 
Packaging: Definition Packaging is the process of desiging a suitable wrapper or container for a product. Importance of Packaging 
• Rising standards of health and sanitation 
• Useful in self service outlets 
• Innovative packaging adds value to a product 
• Facilitates product differentiation 
 
Levels of Packaging 
• Primary package refers to the immediate container of a product. 
• Secondary packaging refers to the additional protection provided besides primary package. 
• Transportation packaging refers further packaging that helps in storage, identification of transportation of the product.
 
Functions of Packaging 
• Helps in product identification 
• Provides protection to the product 
• Facilitates the use of product 
• Assists in promotion of the product 
 
BRANDING 
 
Branding:Definition Branding is the process of assigning a name (brand name), sign or symbol (brand mark) or a combination of all to identify the products of a seller or a group of sellers and to distinguish them from those of the competitors. Brand Mark: Definition A brand mark is that part of a brand can be recognised but is not utterable. Brand Name: Definition A brand name is that part of a brand which can be spoken.
Trade Mark: Definition Trade mark is used in context of a registered brand.
 
Advantages of branding to the customers 
• Supports in product identification 
• Certifies quality 
• Considered to bea status symbol Advantages of branding to the manufacturers 
• Facilitates product differentiation 
• Assists in advertising and display programmes 
• Facilitates differential pricing 
• Ease in the launching of new products 
 
Qualities of a good brand name 
• Short and easy to pronounce, spell and remember 
• Reflects the functions of the product 
• Distinctive/easily identifiable 
• Adaptable can be used in labelling or packaging 
• Versatile can be used for brand extension 
• Should not become outdated soon 
• Capable of being registered 
 
LABELLING 
 
Labelling: Definition Labelling refers to the process of designing a label for a product which may vary from a simple tag to a complex graphic. Functions of labelling 
• Describes the product and specifies its contents 
• Helps in identification of the product or brand 
• Enables grading of products 
• Assists in promotion of products 
• Provides information required by law 
 
PRICE 
Price: Definition Price is the monetary value paid in consideration for purchase ofa product or service by a buyer to its seller. Factors affecting price determination 
• Cost of product 
• The utility and demand 
• Extent of competition in the market
Trade Mark: Definition Trade mark is used in context of a registered brand. Advantages of branding to the customers 
• Supports in product identification 
• Certifies quality 
• Considered to bea status symbol Advantages of branding to the manufacturers 
• Facilitates product differentiation 
• Assists in advertising and display programmes 
• Facilitates differential pricing 
• Ease in the launching of new products Qualities of a good brand name 
• Short and easy to pronounce, spell and remember 
• Reflects the functions of the product 
• Distinctive/easily identifiable 
• Adaptable can be used in labelling or packaging 
• Versatile can be used for brand extension 
• Should not become outdated soon 
• Capable of being registered LABELLING Labelling: Definition Labelling refers to the process of designing a label for a product which may vary from a simple tag to a complex graphic. Functions of labelling 
• Describes the product and specifies its contents 
• Helps in identification of the product or brand 
• Enables grading of products 
• Assists in promotion of products 
• Provides information required by law PRICE Price: Definition Price is the monetary value paid in consideration for purchase ofa product or service by a buyer to its seller. Factors affecting price determination 
• Cost of product 
• The utility and demand 
• Extent of competition in the market
• Government and legal regulations 
• Pricing objectives 
• Marketing methods used. 
 
PHYSICAL DISTRIBUTION 
Physical Distribution: Definition Physical distribution includes all those activities that ensure the availability of the product at the right place, at the right time and in right condition so as to facilitate its purchase. 
 
PROMOTION
Promotion: Definition Promotion refers to the set of activities undertaken by a marketer to inform the prospective buyers about the product and persuading them to make a purchase. Promotion mix 
• Advertising 
• Personal selling 
• Sales promotion 
• Public relations 
 
ADVERTISING
Advertisement: Definition Advertisement is a paid form of non¬personal communication undertaken by the marketers to boost the sale of a product or a service. Objections to Advertising 
• Adds to cost 
• Undermines social values 
• Encourages sale of inferior products 
• Some advertisements are in bad taste  Confuses the buyers
Features of Advertising 
• Paid form 
• Impersonality 
• Identified sponsor
 
Role of Advertising 
• Enhancing customers awareness about the product
• Helps in creating demand for both old and new products 
• Repeated advertisements increases the confidence of the consumers
• Improves the public image of the company 
• Helps to create employment opportunities 
 
PERSONAL SELLING 
Personal Selling: Definition Personal selling refers to a personal form of communication between the seller and the prospective buyer. Merits of personal selling 
• It isa flexible tool of promotion 
• It seeks to provides direct feedback from the prospective buyers 
 
Features of Personal selling 
• Involves personal form of communication 
• May lead to the development of long term relationship between the company and a buyer.
 
Qualities of a Good Salesman 
• He should havea neat and tidy appearance. 
• He should be decently dressed up and carry himself well. 
• He should be cheerful and confident in his dealings. 
• He should be able to communicate assertively. 
• He should be alert and intelligent so that he is able to mould his sales talk as per the need of the situations. 
• He should also passess good knowledge about the product that he is selling.  
 
SALES PROMOTION
Sales promotion: Definition Sales promotion refers to the short term incentives offered by the marketers to promote the sale Of their products Commonly used Sales Promotion activities 
• Rebate 
• Discount 
• Refund Public Relations: Definition Public relations refers to the practice of managing communication between an organisation and its public in order to create and maintain a positive image about itself and its products Roles of Public Relations
• Public relations helps to create a positive image about the company in the eyes of various interest holders like consumers, government, suppliers etc. 
• It helps in launching new products as they may be accepted easily because of they may be accepted easily beca
 
MCQs for NCERT Class 12 Business Studies Marketing Management
 
MULTIPLE CHOICE QUESTIONS
 
Question. The concept which focuses on large scale production and minimum cost is called
(a) Production concept 
(b) Product concept
(c) Selling concept 
(d) Marketing concept 
 
ANS (a) Production concept
 
Question. The concept which forces on quality of product is called
(a) Production concept 
(b) Product concept
(c) Selling concept 
(d) Marketing concept 
 
ANS (b) Product concept
 
Question. The concept which focuses on customer satisfaction is called
(a) Production concept 
(b) Product concept
(c) Selling concept 
(d) Marketing concept 
 
ANS (d) Marketing concept
 
Question. The concept which focuses on customer welfare is called
(a) Production concept 
(b) Product concept
(c) Marketing concept 
(d) Societal concept 
 
ANS (d) Societal concept
 
Question. Product, price, place and promotion are part of
(a) Product mix 
(b) Price mix
(c) Marketing mix 
(d) Place mix 
 
ANS (c) Marketing mix
 
Question. To reach the mass customer in non personnel manner, the following element of promotion mix is used.
(a) Advertisement 
(b) Sales Promotion
(c) Personal Selling 
(d) Public Relation 
 
ANS (a) Advertisement
 
Question. To regain the lost reputation and to build goodwill, firm uses
(a) Advertisement 
(b) Sales Promotion
(c) Personal Selling 
(d) Public Relation 
 
ANS (d) Public Relation
 
Question. To bring rise in sale with immediate effect for short period, firm uses
(a) Advertisement 
(b) Sales Promotion
(c) Personal Selling 
(d) Public Relation 
 
ANS (b) Sales Promotion
 

Please click the link below to download pdf file for CBSE Class 12 Business Studies Marketing Management Notes

More Study Material

CBSE Class 12 Business Studies Chapter 11 Marketing Notes

We hope you liked the above notes for topic Chapter 11 Marketing which has been designed as per the latest syllabus for Class 12 Business Studies released by CBSE. Students of Class 12 should download and practice the above notes for Class 12 Business Studies regularly. All revision notes have been designed for Business Studies by referring to the most important topics which the students should learn to get better marks in examinations. Studiestoday is the best website for Class 12 students to download all latest study material.

Notes for Business Studies CBSE Class 12 Chapter 11 Marketing

Our team of expert teachers have referred to the NCERT book for Class 12 Business Studies to design the Business Studies Class 12 notes. If you read the concepts and revision notes for one chapter daily, students will get higher marks in Class 12 exams this year. Daily revision of Business Studies course notes and related study material will help you to have a better understanding of all concepts and also clear all your doubts. You can download all Revision notes for Class 12 Business Studies also from www.studiestoday.com absolutely free of cost in Pdf format. After reading the notes which have been developed as per the latest books also refer to the NCERT solutions for Class 12 Business Studies provided by our teachers

Chapter 11 Marketing Notes for Business Studies CBSE Class 12

All revision class notes given above for Class 12 Business Studies have been developed as per the latest curriculum and books issued for the current academic year. The students of Class 12 can rest assured that the best teachers have designed the notes of Business Studies so that you are able to revise the entire syllabus if you download and read them carefully. We have also provided a lot of MCQ questions for Class 12 Business Studies in the notes so that you can learn the concepts and also solve questions relating to the topics. All study material for Class 12 Business Studies students have been given on studiestoday.

Chapter 11 Marketing CBSE Class 12 Business Studies Notes

Regular notes reading helps to build a more comprehensive understanding of Chapter 11 Marketing concepts. notes play a crucial role in understanding Chapter 11 Marketing in CBSE Class 12. Students can download all the notes, worksheets, assignments, and practice papers of the same chapter in Class 12 Business Studies in Pdf format. You can print them or read them online on your computer or mobile.

Notes for CBSE Business Studies Class 12 Chapter 11 Marketing

CBSE Class 12 Business Studies latest books have been used for writing the above notes. If you have exams then you should revise all concepts relating to Chapter 11 Marketing by taking out a print and keeping them with you. We have also provided a lot of Worksheets for Class 12 Business Studies which you can use to further make yourself stronger in Business Studies

Where can I download latest CBSE Class 12 Business Studies Chapter 11 Marketing notes

You can download notes for Class 12 Business Studies Chapter 11 Marketing for latest academic session from StudiesToday.com

Can I download the Notes for Chapter 11 Marketing Class 12 Business Studies in Pdf format

Yes, you can click on the link above and download notes PDFs for Class 12 Business Studies Chapter 11 Marketing which you can use for daily revision

Are the revision notes available for Chapter 11 Marketing Class 12 Business Studies for the latest CBSE academic session

Yes, the notes issued for Class 12 Business Studies Chapter 11 Marketing have been made available here for latest CBSE session

How can I download the Chapter 11 Marketing Class 12 Business Studies Notes pdf

You can easily access the link above and download the Class 12 Notes for Business Studies Chapter 11 Marketing for each topic in Pdf

Is there any charge for the Class 12 Business Studies Chapter 11 Marketing notes

There is no charge for the notes for CBSE Class 12 Business Studies Chapter 11 Marketing, you can download everything free of charge

Which is the best online platform to find notes for Chapter 11 Marketing Class 12 Business Studies

www.studiestoday.com is the best website from which you can download latest notes for Chapter 11 Marketing Business Studies Class 12

Where can I find topic-wise notes for Class 12 Business Studies Chapter 11 Marketing

Come to StudiesToday.com to get best quality topic wise notes for Class 12 Business Studies Chapter 11 Marketing

Can I get latest Chapter 11 Marketing Class 12 Business Studies revision notes as per CBSE syllabus

We have provided all notes for each topic of Class 12 Business Studies Chapter 11 Marketing as per latest CBSE syllabus