CBSE Class 12 Business Studies Directing Notes Set B

Meaning
 Directing as a function of management, refers to the process of instructing, guiding counselling, motivating and leading people in the organisation to achieve its objectives. It does not mean only instructions but also include supervising the employees when they are performing the job, motivating them to perform more efficiently and leading them towards the achievement of organisational goal.

Features:
1. Directing initiate action: The other functions of management prepare a setting for action, but directing initiates action in the organisation.
2. Directing takes place at every level of Management: – Every manager from top executive to supervisor performs the function of directing.
3. Directing is a continuous process of supervision, communication, leadership and motivation, It takes place throughout the life of the organisation.
4. Directing flows from top to bottom: – It is first initiated at the top level and flows to the bottom through organisational hierarchy.

Importance:
1. Initiates Action: It helps to initiate action by people in the organisation towards attainment of desired objectives. The employees start working only when they get instructions and directions from their superiors. It is the directing function which starts actual work to convert plans into results.
2. Integrate Employee s Efforts: – All the activities of the organisation are interrelated so it in necessary to coordinate all the activities. It integrates the activities of subordinates by supervision, guidance and counselling.
3. Means of motivation – It motivates the subordinates to work efficiently and to contribute their maximum efforts towards the achievement of organisational goals.
4. Facilitates change: – Employees often resist changes due to fear of adverse effects on their employment and promotion. Directing facilitate adjustment in the organisation to cope with changes in the environment.
5. Stability and Balance in the organisation: – It helps to achieve balance between individual interests of employees and organisational interests.

1. Supervision – It means observing the subordinates at work to see that they are working in according with plans and to help them in solving their problems. The important thing in supervision is it involves face to face contact between superior and subordinates. Supervisor position is immediately above the worker.

Motivations :-
Meaning :- It is the process of stimulating people to act to their best ability to accomplish desired goals. It depends upon satisfying needs of people.

Leadership –
Leadership is the activity of influencing people to strive willingly for mutual objectives. Managers at all levels are expected to the leaders of their subordinates.

Different types of Leadership styles:-
1. Autocratic or Authoritarian Leader.
2. Democratic or Participative Leader.
3. Laissez Faire or Free Rein Leader. Communication – It is transfer of information from the sender to the receiver with the information being understood by the receiver.