Read and download NCERT Class 12 New Age Graphics Design Advertising Design in NCERT book for Class 12 Graphics Design. You can download latest NCERT eBooks chapter wise in PDF format free from Studiestoday.com. This Graphics Design textbook for Class 12 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 12 Graphics Design to understand the answers of the exercise questions given at the end of this chapter
NCERT Book for Class 12 Graphics Design Chapter 9 Advertising Design
Class 12 Graphics Design students should refer to the following NCERT Book Chapter 9 Advertising Design in Class 12. This NCERT Book for Class 12 Graphics Design will be very useful for exams and help you to score good marks
Chapter 9 Advertising Design NCERT Book Class 12
Traditionally media meant print, radio, television, cinema and outdoor advertising. But over a period of time it has changed very much. Today almost anything that can reach and influence prospective consumers or public at large is defined as media. These days advertisers depend a lot more on digital media.
The word media is the plural form of medium, ideally meaning a substance for transmitting an effect or any intervening agent like water in water colour and oil in oil paint: whereas, in this context it means “channel for communication of information.”
Earlier newspaper was the only media for communicating news and current affairs. Then radio and television became popular and there were designated time slots for news at prime time. Now news is received in different forms, on digital platforms, mobile phones and outdoor sites. Audiences can be reached anywhere and any time. The development and growth of digital technology has influenced the advertising industry and its working style. Now-a-days traditional media is supported by digital media in all strategic communication plans. However, it is felt that due to its viability and economic positioning it has far reaching results and in the coming times it is poised to take over the conventional media.
The advertising strategy as a whole requires a balance between creative thinking and business acumen. It is imperative that a person with an indepth knowledge of other areas of advertising like media, planning, costing, marketing etc. will definitely score a commanding edge.
What Is Media Planning
The selection of media is a specialised task considering the suitability for a diverse mass consumer market like India. It is the job of the media planner to decide the media or media mixfor communicating the message. The most important are:
Press: Print Television Outdoor Advertising
Radio Cinema Advertising Internet
Although we get some data on readership of newspapers and magazines, it is difficult to find which media is more effective compared to another. For outdoor advertising one can try to ascertain the number of people passing a given hoarding or kiosk site, but cannot measure with accuracy to what degree the message penetrates. Similarly, it is difficult to ascertain the number of radio listeners, leave alone knowing the popularity, thus, the best one can get by way of statistics is a measure of the number of “opportunities to see.”
Print Media
It is the largest single organised advertising medium in India. Readers of newspapers and magazines are in a mood to assimilate news and information. Advertisements are,
Click on the below link to download NCERT Class 12 New Age Graphics Design Advertising Design
| NCERT Class 12 New Age Graphics Design Role Of Design In Society |
| NCERT Class 12 New Age Graphics Design Graphic Design Processes |
| NCERT Class 12 New Age Graphics Design Sketching and Drawing |
| NCERT Class 12 New Age Graphics Design Colour |
| NCERT Class 12 New Age Graphics Design Fundamentals Of Visual Composition |
| NCERT Class 12 New Age Graphics Design Typography |
| NCERT Class 12 New Age Graphics Design Principles Of Layout Designs |
| NCERT Class 12 New Age Graphics Design Digital Imaging and Printing |
| NCERT Class 12 New Age Graphics Design Advertising Design |
| NCERT Class 12 New Age Graphics Design Campaign Design |
| NCERT Class 12 New Age Graphics Design Integrated Methods Of Advertising |
| NCERT Class 12 New Age Graphics Design Graphic Design For Interactive Media |
| NCERT Class 12 New Age Graphics Design Glossary |
Graphics Design NCERT Book Class 12 Chapter 9 Advertising Design
The above NCERT Books for Class 12 Graphics Design Chapter 9 Advertising Design have been published by NCERT for latest academic session. The textbook by NCERT for Chapter 9 Advertising Design Graphics Design Class 12 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Chapter 9 Advertising Design NCERT etextbooks as the exams for Class 12 Graphics Design are always asked as per the syllabus defined in these ebooks. These Class 12 Chapter 9 Advertising Design book for Graphics Design also includes collection of question. We have also provided NCERT solutions for Class 12 Graphics Design which have been developed by teachers of StudiesToday.com after thorough review of the latest book and based on pattern of questions in upcoming exams for Class 12 students.
NCERT Book Class 12 Graphics Design Chapter 9 Advertising Design
The latest NCERT book for Chapter 9 Advertising Design pdf have been published by NCERT based on the latest research done for each topic which has to be taught to students in all classes. The books for Class 12 Graphics Design Chapter 9 Advertising Design are designed to enhance the overall understanding of students. All Class 12 NCERT textbooks have been written in an easy to understand language which will help to enhance the overall level of Class 12 students.
Chapter 9 Advertising Design NCERT Book Class 12 Graphics Design
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Class 12 Graphics Design Chapter 9 Advertising Design NCERT Book
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Class 12 Chapter 9 Advertising Design NCERT Book Graphics Design
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You can download the NCERT Book for Class 12 Graphics Design Chapter 9 Advertising Design for latest session from StudiesToday.com
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