NCERT Book Class 12 New Age Graphics Design Principles Of Layout Designs

While making a design, certain things need to be taken care off, so that the design fulfils the need for effective communication besides being attractive and beautiful. While embarking on the making of the layout, one needs to understand the message and for whom it is intended. So the following aspects become the points of study to facilitate the job of making a layout.
For an advertisement design is more important to be successful than just beautiful. The design must have balance, rhythm, emphasis, unity, simplicity, preparation, harmony, line, shape and movement.
Good layouts never just happen, they have to be deliberately and carefully planned and worked out. Some of the things that help or direct the design of the layout must be kept in mind and considered serious:

• The nature of the message.
• Kind of picture or image that will be used.
• The process and paper on which it will be reproduced.
• The amount of text and its size.
• Whether the layout will stand alone like a poster or compete with others in surrounding environment like in a newspaper.

Theme and Content
The subject, theme or content dominate the idea of a layout — which then gives an idea about the target audience and how they need to be approached to get a favourable result. Something that is meant to shock, alarm or awaken the masses like an epidemic or terrorism need to have a bold and hard hitting approach, where as a film with a love story can have a softer and sensitive approach. The requirement of the subject leads to the “style” of the layout.
Our communication should be made only after understanding how the receiver will look at it, not just how it was perceived by the creator, the receiver may just fail

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