NCERT Class 12 Home Science Chapter 24 Corporate Communication and Public Relations

Read and download NCERT Class 12 Home Science Chapter 24 Corporate Communication and Public Relations chapter in NCERT book for Class 12 Home Science. You can download latest NCERT eBooks for 2021 chapter wise in PDF format free from Studiestoday.com. This Home Science textbook for Class 12 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 12 Home Science to understand the answers of the exercise questions given at the end of this chapter

Corporate Communication And Public Relations Class 12 Home Science NCERT

Class 12 Home Science students should refer to the following NCERT Book chapter Corporate Communication And Public Relations in standard 12. This NCERT Book for Grade 12 Home Science will be very useful for exams and help you to score good marks

Corporate Communication And Public Relations NCERT Class 12

CORPORATE COMMUNICATION AND PUBLIC RELATIONS

LEARNING OBJECTIVES

After completing this chapter, the learner will be able to–

  •   understand the meaning, significance and scope of Corporate Communication and Public Relations (PR)
  •   comprehend functions of and skills required for corporate communication and public relations
  •   understand areas and principles of PR activities.
 

INTRODUCTION

Every idea, fact or opinion is static until communicated and understood. In today’s information driven society it has been acknowledged time and again that communication is as important as food, clothing and shelter. In this chapter we are looking at communication as it is related to organisations and business establishments. Corporate communication is considered as an important tool of management which has evolved over the years.Corporate communication is described as the set of activities involved in ‘managing and orchestrating all internal and external communications’ which are designed to create favourable starting points.

Corporate communication is based on giving out of information by a variety of specialists and generalists in an organisation. It is concerned with people, organisational processes, activities and media.

Significance

A major variable for the success of any organisation is the perception of the public. What the general public, competitors, employees “perceive” about the organisation is what defines its respectability, its position and ultimately its success. The primary objective of corporate communication is to establish a perception (true or otherwise) in the eyes of all its stakeholders. That is the significance of corporate communication; ‘controlling how the world sees you’. For example, in a crisis, regardless of what actually happened, it is the public’s and employees’ understanding of the crisis and how it was tackled that will define their reaction to the organisation. If a company does not present itself as quiet, dignified and peaceful, and projects aggressive behaviour it will be questioned by the stakeholders.

The company’s fortune is influenced by the public’s assessment of whether aggressive behaviour was necessary or not. The significance of the corporate communication team is to understand how the stakeholders will react to such behaviour. They have to ensure through press releases, newsletters, ads and other modes of communication so that public gets only that information which the organisation wants them to have.

PR is a very important function or activity of any organisation. Therefore, it must be entrusted to effective and experienced executives. Each public relations programme can have different objectives, strategy and plan. For example, to create a positive image of a company, to handle a company crisis, to motivate the employees, to create curiosity about a product, to advertise a product and to inform about an event in advance. PR plans to achieve each of the above mentioned objectives with different approaches. Some of these are: press conferences, press releases, parties and gettogethers before any special event. Public Relations and advertising and media are inter-related and may have common characteristics and activities.

Basic Concepts

Corporate Communication

Corporate communication creates an efficient and effective avenue of communication with employees, consumers, investors and many others,

 

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Human Ecology and Family Sciences Part I Chapter 1 Work Livelihood and Career
NCERT Class 12 Home Science Chapter 1 Work Livelihood and Career
Human Ecology and Family Sciences Part I Chapter 2 Clinical Nutrition and Dietetics
NCERT Class 12 Home Science Chapter 2 Clinical Nutrition and Dietetics
Human Ecology and Family Sciences Part I Chapter 3 Public Nutrition and Health
NCERT Class 12 Home Science Chapter 3 Public Nutrition and Health
Human Ecology and Family Sciences Part I Chapter 4 Catering and Food Service Management
NCERT Class 12 Home Science Chapter 4 Catering and Food Service Management
Human Ecology and Family Sciences Part I Chapter 5 Food Processing and Technology
NCERT Class 12 Home Science Chapter 5 Food Processing and Technology
Human Ecology and Family Sciences Part I Chapter 6 Food Quality and Food Safety
NCERT Class 12 Home Science Chapter 6 Food Quality and Food Safety
Human Ecology and Family Sciences Part I Chapter 7 Early Childhood Care and Education
NCERT Class 12 Home Science Chapter 7 Early Childhood Care and Education
Human Ecology and Family Sciences Part I Chapter 8 Guidance and Counselling
NCERT Class 12 Home Science Chapter 8 Guidance and Counselling
Human Ecology and Family Sciences Part I Chapter 9 Special Education and Support Services
NCERT Class 12 Home Science Chapter 9 Special Education and Support Services
Human Ecology and Family Sciences Part I Chapter 10 Management of Support Services Institutions and Programmes for Children Youth and Elderly
NCERT Class 12 Home Science Chapter 10 Management of Support Services
Human Ecology and Family Sciences Part II Appendix Projects
NCERT Class 12 Home Science Projects
Human Ecology and Family Sciences Part II Chapter 11 Design for Fabric and Apparel
NCERT Class 12 Home Science Chapter 11 Design for Fabric and Apparel
Human Ecology and Family Sciences Part II Chapter 12 Fashion Design and Merchandising
NCERT Class 12 Home Science Chapter 12 Fashion Design and Merchandising
Human Ecology and Family Sciences Part II Chapter 13 Production and Quality Control in the Garment Industry
NCERT Class 12 Home Science Chapter 13 Production and Quality Control in the Garment Industry
Human Ecology and Family Sciences Part II Chapter 14 Textile Conservation in Museums
NCERT Class 12 Home Science Chapter 14 Textile Conservation in Museums
Human Ecology and Family Sciences Part II Chapter 15 Care and Maintenance of Fabrics in Institutions References
NCERT Class 12 Home Science Chapter 15 Care and Maintenance of Fabrics in Institutions References
Human Ecology and Family Sciences Part II Chapter 16 Human Resource Management
NCERT Class 12 Home Science Chapter 16 Human Resource Management
Human Ecology and Family Sciences Part II Chapter 17 Hospitality Management
NCERT Class 12 Home Science Chapter 17 Hospitality Management
Human Ecology and Family Sciences Part II Chapter 18 Ergonomics and Designing of Interior and Exterior Spaces
NCERT Class 12 Home Science Chapter 18 Ergonomics and Designing of Interior and Exterior Spaces
Human Ecology and Family Sciences Part II Chapter 19 Event Management
NCERT Class 12 Home Science Chapter 19 Event Management
Human Ecology and Family Sciences Part II Chapter 20 Consumer Education and Protection
NCERT Class 12 Home Science Chapter 20 Consumer Education and Protection
Human Ecology and Family Sciences Part II Chapter 21 Development Communication and Journalism
NCERT Class 12 Home Science Chapter 21 Development Communication and Journalism
Human Ecology and Family Sciences Part II Chapter 22 Advocacy
NCERT Class 12 Home Science Chapter 22 Advocacy
Human Ecology and Family Sciences Part II Chapter 23 Media Management Design and Production
NCERT Class 12 Home Science Chapter 23 Media Management Design and Production
Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations
NCERT Class 12 Home Science Chapter 24 Corporate Communication and Public Relations
Human Ecology and Family Sciences Part II Chapter 25 Management of Development Programmes
NCERT Class 12 Home Science Chapter 25 Management of Development Programmes

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