Class 12 Home Science Human Ecology and Family Sciences Part II Chapter 23 Media Management Design and Production: NCERT Study Material
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Read and Download Human Ecology and Family Sciences Part II Chapter 23 Media Management Design and Production
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MEDIA MANAGEMENT,DESIGN AND PRODUCTION
LEARNING OBJECTIVES
After completing this chapter, the learner will be able to:
- know the importance of Media Planning and Media Management
- understand the process and scope of Behaviour Change Communication (BCC) strategy
- grasp the procedure of media research, media design and development, media production.
IINTRODUCTION
Media plays a significant role in shaping present day society. Persons of all ages in India like to watch television. Go to a newspaper vendor and you will find that there are many more newspapers and magazines today than were there about one decade ago. In large cities, many people like to have the outfits and hairstyles of actors/actresses that they see on television or in films. Thus media influences public perceptions on a variety of important issues, and shapes modern culture by selecting and portraying a particular set of beliefs, values, and traditions. Print and electronic media have become a part of one’s daily life. For any item in the media to have success and impact, it has to be planned, designed and produced well. These processes are part of ‘Media Management’. Media
management is considered to be one of the most important part of any promotional strategy. The success of a publicity campaign of businesses or social campaigns depends, to a large extent, on media planning and management of the campaign. Today, more expansive terms such as ‘media strategy’ or ‘communications planning’ are also being used.
Significance
In an age of globalisation and liberalisation media plays a significant role. Media’s role in this society is fundamentally a function of how this society chooses to use the media. Media’s relationship with society is both reflexive (automatic) and varied—the mass media simultaneously affects and is affected by society. Tasks and duties of media are increasing day by day. Therefore, media management, design and production are very important.
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