NCERT Class 12 Graphics Design Integrated Methods of Advertising

NCERT Class 12 Graphics Design Integrated Methods of Advertising. Download NCERT Chapters and Books in pdf format. Easy to print and read. Copies of these textbooks may be downloaded and used as textbooks or for reference. Refer to other chapters and books at other links (NCERT now providing you soft copies of all textbooks of all subjects from class first to twelfth online). 

INTEGRATED METHODS OF ADVERTISING

There are many different ways to augment actual advertising and marketing techniques. That means such efforts by any company don’t directly sell a product or service, but promote it nevertheless. Either the publicity materials carry a line saying that …’this programme is brought to you by the makers of…’ followed by the product name. Or it will say: ‘this event is sponsored by THE TASTE OF INDIA…’ followed by the product or brand name. But beyond that these events or programmes do not normally highlight the salient features of the product. These are thus known as integrated methods of advertising as they support the main campaign, they include events, exhibitions, publicity, awareness programmes, public relations etc. We will look at some of them in detail.

Kinds of Events

• One time-many days: Such events normally happen only once in many years like SAARC, Commonwealth Games or Olympic meets, which only happen once in a country but may go on for many days and often at different venues. or only once, like a Centenary Celebration or a grand wedding. Which happens only once in a lifetime but is likely to spread over many days, sometimes even months involving a variety of functions and diverse audiences (like celebrating a centenary year).

• Ongoing: These are typically routine functions of an  organisation, like training programmes at various Institutes, festivals at various departmental stores and hotels, exhibitions and trade fairs, conducted tours for sight seeing on luxury liners etc. But on one side it is part of their normal business, the audience changes ever-so-often, and the organisers have to be at their best every single day, to offer something innovative all the time.

• Once only: These are absolutely the opposite of the above. These are rare like a visit by the President of India or an equally big dignitary. For this certain security measures and protocol is demanded, guidelines for which are provided and have to be fulfilled.

• International: These are very high profile and involve ministries and multinational dignitaries, like world conferences. They usually include cultural programs, social evenings with business sessions. For such events meticulous planning is required.

• National: These could be patriotic, commemorative, competitive or entertaining like The Rising of 1857, 75 years of Dandi March, Beauty Pageants etc.

• State level: These could include Foundation Days like Swarnim Gujarat celebrating fifty years of the state, Sports Tournaments like Khel Mahakumbh also organised in the state of Gujarat.

• City level: These could be celebration of festivals, rallies, exhibitions, trade fairs and cultural programmes.

Launches

These too need advance planning and proper budgeting. Nothing should be done unless the purpose and target to be achieved is clear. Launches could be of different kinds:

• Soft Launch, is when the announcement is not loud and the product or service is introduced into the market quietly.

• Introduction and Brand Awareness

• Market Invasion. This is where all you see everywhere and anywhere is the advertised brand. It is like invading the marketplace with publicity.

Sales

Here of course the product will be sold, it’s a bit different from the rest, but here the product is not being pushed through an advertising campaign. Sales are organised during festivals like Diwali, Eid and Christmas not only in our country, else where in the world too. Sales are mostly for clearance of old stocks (quite the opposite of a launch) before new designs are introduced and usually offer heavy discounts and incentives to the buyers, motivating them to buy the products. So whatever advertising is done, does not speak about the merits of the product instead only invite the readers by flashing things like “buy one get two free’” or “50 per cent Discount till stocks last.”

 

Exercises

1. What do you understand by the term “integrated media”? Why are they named so?

2. Explain how public relation and exhibitions help in marketing a brand.

3. What are the different aspects of planning for different events? Write briefly about any two.

4. What kind of the activities can come under corporate or social responsibilities? List at least five of them.

 

Please refer to attached file for NCERT Class 12 Graphics Design Integrated Methods of Advertising

Tags: 

 


Click to View or Download pdf file
Click for more Graphics Design Study Material

Latest NCERT & CBSE News

Read the latest news and announcements from NCERT and CBSE below. Important updates relating to your studies which will help you to keep yourself updated with latest happenings in school level education. Keep yourself updated with all latest news and also read articles from teachers which will help you to improve your studies, increase motivation level and promote faster learning

Board Exams helpline by CBSE

According to the recent announcement of CBSE, the pending Class 10 and 12 Board exams are going to be held from 01 July to 15 July 2020 in India. Along with this, it has also been decided to resume the free of cost tele-counseling service for students from 9.30 am to 5...

Cogito and The Question Book A series on Thinking skills by CBSE

The Board has dedicated this academic session 2020-21 for ‘Competency Based Learning’. Skills connected to Critical & Creative thinking, Problem Solving, Collaboration and Communication are core to successful living in the 21st Century. To focus on the importance...

Procedure for correction in Name and Date of Birth

Procedure for correction in Name and Date of Birth in CBSE records Name Change: Applications regarding changes in name or surname of candidates will be considered provided the changes have been admitted by the Court of law and notified in the Government Gazette before...

CBSE advisory on student marks

CBSE has issued a public advisory for all students to be careful from unscrupulous persons impersonating themselves as officers/officials of CBSE. These people have been contacting parents and have been telling them that they have access to student marks data for Board...

Board Exams Class 10 and Class 12 Datesheet 2020

CBSE has announced the datesheet for the remaining exams of class 10 and class 12 exams. The exams are going to start in July. The class 10 and 12th board exams will be conducted for the remaining 29 papers from July 1 to July 15, 2020, at various centers nominated by...

CBSE Reduced Syllabus Class 9 and 10

The prevailing health emergency in the country and at different parts of the world as well as the efforts to contain the spread of Covid-19 pandemic has resulted in loss of class room teaching due to closure of schools. Therefore the CBSE Board has decided to revise...

×
Studies Today