NCERT Class 12 Graphics Design Advertising Design

NCERT Class 12 Graphics Design Advertising Design. Download NCERT Chapters and Books in pdf format. Easy to print and read. Copies of these textbooks may be downloaded and used as textbooks or for reference. Refer to other chapters and books at other links (NCERT now providing you soft copies of all textbooks of all subjects from class first to twelfth online).

Advertising Design

Traditionally media meant print, radio, television, cinema and outdoor advertising. But over a period of time it has changed very much. Today almost anything that can reach and influence prospective consumers or public at large is defined as media. These days advertisers depend a lot more on digital media.
The word media is the plural form of medium, ideally meaning a substance for transmitting an effect or any intervening agent like water in water colour and oil in oil paint: whereas, in this context it means “channel for communication of information.”
Earlier newspaper was the only media for communicating news and current affairs. Then radio and television became popular and there were designated time slots for news at prime time. Now news is received in different forms, on digital platforms, mobile phones and outdoor sites. Audiences can be reached anywhere and any time. The development and growth of digital technology has influenced the advertising industry and its working style. Now-a-days traditional media is supported by digital media in all strategic communication plans. However, it is felt that due to its viability and economic positioning it has far reaching results and in the coming times it is poised to take over the conventional media. The advertising strategy as a whole requires a balance between creative thinking and business acumen. It is imperative that a person with an indepth knowledge of other areas of advertising like media, planning, costing, marketing etc. will definitely score a commanding edge.

What Is Media Planning
The selection of media is a specialised task considering the suitability for a diverse mass consumer market like India. It is the job of the media planner to decide the media or media mix for communicating the message.

Print Media
It is the largest single organised advertising medium in India. Readers of newspapers and magazines are in a mood to assimilate news and information.

Newspaper
A newspaper is described as ‘printed periodical’ containing news published daily.

Advantages of a newspaper

• The market can be broadly selected, catering to different types.
• The medium permits flexibility of length and size.
• Advertisements can be enhanced by the use of colour.
• Advertising can be inserted at a fairly short notice.
• Advertising can be restricted to a region, if required.

Disadvantages
• Dailies have a short life, so reading time is very limited.
• Reproduction of most vernacular papers is not of high standard, and so advertisements also suffer if they fail to attract attention.

Exercises
1. Explain the difference between print and electronic media, giving examples of their advantages and disadvantages.
2. For a rural campaign on ‘save the girl child’ which media would you use and why?
3. According to you which one is the oldest communication media? Support your answer with examples.
4. For an advertiser, what are the advantages and disadvantages of multiple radio and television channels?

Please refer to attached file for NCERT Class 12 Graphics Design Advertising Design

Tags: 

 


Click to View or Download pdf file
Click for more Graphics Design Study Material

Latest NCERT & CBSE News

Read the latest news and announcements from NCERT and CBSE below. Important updates relating to your studies which will help you to keep yourself updated with latest happenings in school level education. Keep yourself updated with all latest news and also read articles from teachers which will help you to improve your studies, increase motivation level and promote faster learning

TV Channels for Students by CBSE

In enhancing the students studying part, the Government is planning to introduce one standard one channel plan. The lockdown in India has adversely collapsed all the operations including schools, colleges, and workplaces with unanticipated setbacks. On behalf of the...

Class 12 Board Exams Datesheet Announced

CBSE has announced the datesheet of the remaining class 12 board exams, see below:  

Checking of Boards Answer sheets starts today

CBSE has instructed almost 3000 schools to start the evaluation work for class 10th and class 12th board exam answer sheets from today. The checking of answer sheets for class 10th and class 12th was stopped earlier due to covid crisis in the country. Now in order to...

Board Exams Class 10 and 12 Notification by CBSE

Because of the prevailing condition of spread of COVID-19 pandemic in the country, special efforts are required for conducting examinations in a safe manner. As a number of students have shifted from the district of their school to some other district in the country,...

Procedure for correction in Name and Date of Birth

Procedure for correction in Name and Date of Birth in CBSE records Name Change: Applications regarding changes in name or surname of candidates will be considered provided the changes have been admitted by the Court of law and notified in the Government Gazette before...

×
Studies Today