Class 7 Social Science Understanding Advertising Exam Notes. Please refer to the examination notes which you can use for preparing and revising for exams. These notes will help you to revise the concepts quickly and get good marks.

Covers the following Topics:

1.Introduction

2.Building Brands and Brand Values

3.Advantages Of Advertisement

4.How Are Advertisements Created

5.Advertisements Also Fail How And Why

6.Social Advertising

7.Luring the Consumers

8.Advertising And Democracy

9.Introduction

 (i) Advertisement is a promotional tool. It is used to promote ideas, goods and services. Its purpose is to appeal to a particular audience called customer by the advertiser.

(ii) An advertisement is usually done through various media such as, magazines, journals, newspapers, television, radio, hoardings, posters and banners.

(iii) The technique of advertisement is chosen according to the need of the people, suitable for the product and within the limitation of the budget.

(iv) The purpose is to reach the public as fast as possible and communicate information about the product so that the consumer may be persuaded to buy that particular object, good service or product.

(v) Advertisement can reach more people, a bigger audience, a wider market, living in different parts of the world. An advertisement is possible only through a selected media which are of different kinds.

(vi) In the process of selecting an appropriate media, certain factors have to be considered such as :

1.The size of the audience

2.The reach of the media

3.The target market for a product

4.The cost of advertisement

5.The volume of sales

Types of media in advertisement

Advertisement is done through using print as well as electronic media.

        Print Media                  Electronic Media

         Newspaper                    Television

         Magazine                       Radio

         Journals                        Internet

         Newsletter                     E-mail

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