CBSE Class 12 Marketing Pricing Notes

Download the latest CBSE Class 12 Marketing Pricing Notes in PDF format. These Class 12 Marketing revision notes are carefully designed by expert teachers to align with the 2026-27 syllabus. These notes are great daily learning and last minute exam preparation and they simplify complex topics and highlight important definitions for Class 12 students.

Revision Notes for Class 12 Marketing Pricing

To secure a higher rank, students should use these Class 12 Marketing Pricing notes for quick learning of important concepts. These exam-oriented summaries focus on difficult topics and high-weightage sections helpful in school tests and final examinations.

Pricing Revision Notes for Class 12 Marketing

CBSE Class 12 Marketing Pricing Notes 1

CBSE Class 12 Marketing Pricing Notes 2

SESSION 1: MEANING AND IMPORTANCE OF PRICE
 
Price is one of the most important elements of the marketing mix. This is the only element which generates revenue for an organization and determines its growth. The other three main elements of the marketing mix are Product, Place and Promotion. A firm incurs a certain cost to produce a Product or service. The Place element is concerned with the sale and distribution of the product through various channels, therefore a firm incurs some expense there, like in choosing the sales-methods, payment to salesmen, expense incurred on transporting products to place of selling, etc. The Promotion element, concerned with the advertising and promotion of the firm‟s product leads to expenditure on different promotion and advertising media like TV& Radio advertising, sample-promotion, etc. All of these are the variable costs for an organization, that is, these costs change with the changes in level of production and sales activity; therefore influence the process of setting the right price for the product. „Right price‟ denotes the level of price which can cover all these expenditures on the final product and brings some profit to the firm.
 
Meaning of Price-
The term price denotes money value of a product. It represents the amount of money that customers pay to the sellers to gain benefits of having or using a good or service. In fact it is marketers' assessment of the value customers see in the product. So price indicates the money value which a buyer is ready to exchange for purchase of certain good or service.

Definition of Price-
The definition of Price according to Philip Kotler is- “Price is the amount of money charged for a product or service.” Similarly according to Stanton “Price is the amount of money needed to acquire some combination of goods and its companying services.” Pricing is defined as „the process whereby a business sets the price at which it intends to sell its products and services’.
 
It is the key variable in a firm‟s marketing plan. While setting prices for its products, i.e. goods or services, the business takes into account various aspects of production, listed below.
• Price of raw material- The firm considers price at which it could acquire the goods and raw material to prepare final product to be sold in the market. A higher cost of acquiring these implies a higher product-price and vice versa.
 
•  Cost of manufacturing- If manufacturing cost is higher, the price of product will also be higher, whereas lower manufacturing cost leads to lower price. This cost includes the wages of labour, expenses on power and other overheads during manufacturing.
 
• Market condition- When market has positive sentiment i.e. high demand for goods and services because of high income and purchasing power of consumers, companies set higher prices for their products. On the contrary when there is depression or negative sentiment due to lack of demand in market, price is also kept low by firms. For example, automobile companies increase prices of cars when there is high demand and offer heavy discounts when demand is low.
 
• Competition in the market- If there is no other firm in the market offering similar product, the firm may set a higher price for its product or service, but if there are many market players for the same product, the price will be kept competitive. For example, Airtel initially kept high prices for its mobile services, but with entry of Vodafone, Idea and Reliance Jio the prices for various mobile services have been slashed.
 
• Brand and quality of product- A higher brand-value and better quality corresponds to a higher product price in the market. For example, a simple jewellery store in the Chandni Chowk market of Delhi will set price of its ornaments based on cost of gold/silver and making charges (cost of labour for making a particular piece of jewellery). But a high-end jewellery store such as Kalyan Jewellers or Tanishq will
price similar ornaments at a much higher price owing to its brand-value and reputation in the market.
 
Price must be supporting other elements of the marketing mix. Too high or too low pricing of a product could mean lost sales for the organisation.
 

Please click on below link to download CBSE Class 12 Marketing Pricing Notes

Emerging Trends in Marketing
Emerging Trends in Marketing Notes
Factors Affecting Pricing
Factors Affecting Pricing Notes
Managing Product Life Cycle
Managing Product Life Cycle Notes
Meaning and Importance of Price
Meaning and Importance of Price Notes
Meaning and Importance of Product
Meaning and Importance of Product Notes
Packaging and Labelling
Packaging and Labelling Notes
Place and Distribution
Place and Distribution Notes
Pricing
Pricing Notes
Product
Product Notes
Product Classification
Product Classification Notes
Product Life Cycle
Product Life Cycle Notes
Promotion
Promotion Notes
Types of Pricing
Types of Pricing Notes

Free study material

CBSE Class 12 Marketing Pricing Notes

Students can use these Revision Notes for Pricing to quickly understand all the main concepts. This study material has been prepared as per the latest CBSE syllabus for Class 12. Our teachers always suggest that Class 12 students read these notes regularly as they are focused on the most important topics that usually appear in school tests and final exams.

NCERT Based Pricing Summary

Our expert team has used the official NCERT book for Class 12 Marketing to design these notes. These are the notes that definitely you for your current academic year. After reading the chapter summary, you should also refer to our NCERT solutions for Class 12. Always compare your understanding with our teacher prepared answers as they will help you build a very strong base in Marketing.

Pricing Complete Revision and Practice

To prepare very well for y our exams, students should also solve the MCQ questions and practice worksheets provided on this page. These extra solved questions will help you to check if you have understood all the concepts of Pricing. All study material on studiestoday.com is free and updated according to the latest Marketing exam patterns. Using these revision notes daily will help you feel more confident and get better marks in your exams.

FAQs

Where can I download the latest PDF for CBSE Class 12 Marketing Pricing Notes?

You can download the teacher prepared revision notes for CBSE Class 12 Marketing Pricing Notes from StudiesToday.com. These notes are designed as per 2026-27 academic session to help Class 12 students get the best study material for Marketing.

Are these Marketing notes for Class 12 based on the 2026 board exam pattern?

Yes, our CBSE Class 12 Marketing Pricing Notes include 50% competency-based questions with focus on core logic, keyword definitions, and the practical application of Marketing principles which is important for getting more marks in 2026 CBSE exams.

Do these Class 12 notes cover all topic-wise concepts for Marketing?

Yes, our CBSE Class 12 Marketing Pricing Notes provide a detailed, topic wise breakdown of the chapter. Fundamental definitions, complex numerical formulas and all topics of CBSE syllabus in Class 12 is covered.

How can I use CBSE Class 12 Marketing Pricing Notes for quick last-minute revision?

These notes for Marketing are organized into bullet points and easy-to-read charts. By using CBSE Class 12 Marketing Pricing Notes, Class 12 students fast revise formulas, key definitions before the exams.

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