CBSE Class 12 Marketing Promotion Notes

Official Class 12 Marketing Revision Material: CBSE Class 12 Marketing Promotion Notes

Access comprehensive revision notes for Promotion using the CBSE Class 12 Marketing Promotion Notes. Designed to align with the 2026-27 academic syllabus for Class 12 Marketing, these concept summaries help students streamline their exam preparation and review complex topics efficiently.

Chapter-wise Concept Summaries: Promotion

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CBSE Class 12 Marketing Promotion Notes 1

CBSE Class 12 Marketing Promotion Notes 2

Session I : Meaning & Importance
 
Introduction
 
Everything communicates and life is not possible without communication. Communication can be of three types, the first one being internal, generated internally and meant only for internal publics. Second, between the members of a company and those outside the company; and third, communication between internal and external public In this chapter we shall be discussing only the external communication between the company and the various stakeholders.
 
Meaning of Promotion
 
Promotion focuses on communicating with the target market. Promotion, thus, informs,persuades and reminds the target group of the availability of the product, the place where it is available, and the price of the product. Thus it includes the Integrated Marketing Communication, the Process of Communication, and the promotion mix or the tools to promote product, service or idea. Promotion is a fact of life and is essential for every business.
 
Importance of Promotion
 
Promotion element of marketing mix performs the following functions:
 
1. Information: It informs (awareness and education) customers about the launch of new product/service/idea and the place of availability.
 
2. Persuasion: The promotion is to persuade the customers to use one particular brand in this brands-cluttered world.
 
3. Remind: Promotion has to continuously remind the customers of the brand and enforce customer loyalty, It is true not only during normal times, but even when the product is in shortage, so that customers do not forget your brand. During the World War II Bourn Vita was in short supply, yet the company continued to advertise for this very purpose.
 
4. Relationship: Promotion is meant to create relationships through constant promotion and involvement of customers with the marketer so as to create a lifetime relationship with them.
 
5. Adds value: Promotion creates value by influencing consumers‟ perceptions.
 
6. Assists other company efforts: Promotion accomplishes goals, assists sales representatives, and enhances the results of other marketing communications.
 
Assessment I
 
1. Promotion, thus, --------------------- the target group of the availability of the product, the place where it is available, and the price of the product.
a. informs, persuades and reminds
 
2. It ---------about product/service/idea and the place of availability.
a. Informs
 
3. The promotion is to -------------------the customers to use one particular brand in this brands-cluttered world
a. persuade
 
4. Promotion has to continuously------------------the customers of the brand and enforce customer loyalty,
a. Remind
 
5. Promotion is meant to create---------------------- through constant promotion and
involvement of customers with the marketer so as to create a lifetime relationship with
them.
a. relationship
 
6. Promotion creates----------- by influencing consumers‟ perceptions.
a. Value
 
7. Promotion-----------------, assists sales representatives, and enhances the results of other marketing communications.
a. accomplishes goals


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Revision Notes and Key Concepts for Class 12 Marketing Promotion

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Review targeted chapter notes for Class 12 Marketing Promotion. Built according to official CBSE guidelines, these summaries highlight high-yield topics frequently tested in school evaluations.

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FAQs

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You can download the teacher prepared revision notes for CBSE Class 12 Marketing Promotion Notes from StudiesToday.com. These notes are designed as per 2026-27 academic session to help Class 12 students get the best study material for Marketing.

Are these Marketing notes for Class 12 based on the 2026 board exam pattern?

Yes, our CBSE Class 12 Marketing Promotion Notes include 50% competency-based questions with focus on core logic, keyword definitions, and the practical application of Marketing principles which is important for getting more marks in 2026 CBSE exams.

Do these Class 12 notes cover all topic-wise concepts for Marketing?

Yes, our CBSE Class 12 Marketing Promotion Notes provide a detailed, topic wise breakdown of the chapter. Fundamental definitions, complex numerical formulas and all topics of CBSE syllabus in Class 12 is covered.

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