CBSE Class 12 Marketing Emerging Trends in Marketing Notes

Download the latest CBSE Class 12 Marketing Emerging Trends in Marketing Notes in PDF format. These Class 12 Marketing revision notes are carefully designed by expert teachers to align with the 2026-27 syllabus. These notes are great daily learning and last minute exam preparation and they simplify complex topics and highlight important definitions for Class 12 students.

Revision Notes for Class 12 Marketing Emerging Trends in Marketing

To secure a higher rank, students should use these Class 12 Marketing Emerging Trends in Marketing notes for quick learning of important concepts. These exam-oriented summaries focus on difficult topics and high-weightage sections helpful in school tests and final examinations.

Emerging Trends in Marketing Revision Notes for Class 12 Marketing

EMERGING TRENDS IN MARKETING

CBSE Class 12 Information Technology Worksheet Set C Solved 1

CBSE Class 12 Information Technology Worksheet Set C Solved 2

Services Marketing
 
In everyday life we all consume services. Travelling in Delhi Metro, in DTC, attending lectures,buying a book via internet and going into a canteen for a cup of tea are all examples of consumption of services.
 
Service is not a thing but a process – ‗the process is the product‘,1 but at the same time services rely upon things for their performance. A bottle of Coke is not a service, but it can be served to you. A ride in Delhi Metro is a service, but not the metro itself. A service can be rightly called,―a deed, a performance, an effort.‖2 Services are different from products.
 
1Shostack, G.L.(1977), “Breaking Free from Product Marketing”, Journal of Marketing, Vol. 41, April, pp. 73-80.
2Rathmell, John M. (1966), “What is meant by Services?” Journal of Marketing, 30 (October), pp. 32-36.
 
Service sector in India3
 
 
The economy of India is the seventh-largest in the world by GDP and the third largest by purchasing power parity (PPP). The country is classified as a newly industrialised country, one of the G-20 major economies, a member of BRICS and a developing economy with average growth of 7% over the last two decades. Indian economy became the fastest growing major economy from the last quarter of 2014, replacing the People‘s Republic of China. The Indian economy has the potential to become World‘s 3-largest economy by the next decade.India has one of the fastest growing service sector in the world contributing to 57% GDP in 2012-13. The IT industry continues to be the largest private sector employer in India. The agriculture sector is the largest employer in Indian economy but it contributes to a declining share of GDP (17% in 2013-14). The Indian automobile industry is one of the largest in the world.
 
Characteristics Of Services
 
1. Intangibility
2. Simultaneity
3. Heterogeneity
4. Perishability
5.Non-Ownership
 
1. Intangibility: A service can‘t be seen, touched, held, or put on a shelf, because it has no physical shape. No customer can buy physical ownership (Non-ownership) of an ‗experience‘ (entertainment), ‗time‘ (consulting), or ‗a process‘ (dry cleaning). No service can be examined before its enactment because of intangibility. Examples of services include ticketing, babysitting, schooling, etc.
 
2. Simultaneity: In most of the cases production and consumption goes in simultaneously. A consumer has always to be present in the service factory, either the service provider comes to him (plumber) or he goes to service provider (hair salon). This simultaneity develops much more close contact with the customer. Thus, in-service production and consumption can‘t be separated.
 
3. Heterogeneity: No two services can be the same, because services depend to a large extent on human actions and interactions between customers and providers. Since production and consumption goes in simultaneously, there is no chance to rectify a faulty product before it reaches the customer. Thus, heterogeneity makes it difficult to standardise the quality of service.
 
4. Perishability: No services can be produced and stored before consumption, hence, they are perishable. Perishability is the main source of many of the problems of supply and demand that services marketers face. A scheduled flight if not filled with fliers goes in van forever. Most of the service providers, therefore, focus their marketing mix on managing demand.
 
5. Non-Ownership: Customers cannot own the service they receive because ownership is not transferred from the buyer to the seller as it is with a product.
 

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Emerging Trends in Marketing
Emerging Trends in Marketing Notes
Factors Affecting Pricing
Factors Affecting Pricing Notes
Managing Product Life Cycle
Managing Product Life Cycle Notes
Meaning and Importance of Price
Meaning and Importance of Price Notes
Meaning and Importance of Product
Meaning and Importance of Product Notes
Packaging and Labelling
Packaging and Labelling Notes
Place and Distribution
Place and Distribution Notes
Pricing
Pricing Notes
Product
Product Notes
Product Classification
Product Classification Notes
Product Life Cycle
Product Life Cycle Notes
Promotion
Promotion Notes
Types of Pricing
Types of Pricing Notes

Free study material

CBSE Class 12 Marketing Emerging Trends in Marketing Notes

Students can use these Revision Notes for Emerging Trends in Marketing to quickly understand all the main concepts. This study material has been prepared as per the latest CBSE syllabus for Class 12. Our teachers always suggest that Class 12 students read these notes regularly as they are focused on the most important topics that usually appear in school tests and final exams.

NCERT Based Emerging Trends in Marketing Summary

Our expert team has used the official NCERT book for Class 12 Marketing to design these notes. These are the notes that definitely you for your current academic year. After reading the chapter summary, you should also refer to our NCERT solutions for Class 12. Always compare your understanding with our teacher prepared answers as they will help you build a very strong base in Marketing.

Emerging Trends in Marketing Complete Revision and Practice

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Are these Marketing notes for Class 12 based on the 2026 board exam pattern?

Yes, our CBSE Class 12 Marketing Emerging Trends in Marketing Notes include 50% competency-based questions with focus on core logic, keyword definitions, and the practical application of Marketing principles which is important for getting more marks in 2026 CBSE exams.

Do these Class 12 notes cover all topic-wise concepts for Marketing?

Yes, our CBSE Class 12 Marketing Emerging Trends in Marketing Notes provide a detailed, topic wise breakdown of the chapter. Fundamental definitions, complex numerical formulas and all topics of CBSE syllabus in Class 12 is covered.

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