CBSE Class 12 Marketing Product Worksheet Set 01

Official Class 12 Marketing Worksheets: Product

Explore reliable practice materials for Product tailored for Class 12 learners. Utilizing these Marketing worksheets ensures thorough preparation and strengthens problem-solving speed for upcoming school assessments.

Chapter-wise Practice Material: Product

Navigate directly to the printable exercises for Product using the digital viewer below. Each practice set allows students to isolate specific topics for thorough review and uninterrupted practice alongside standard textbooks.

 PRODUCT
 
1. The concept of marketing mix was developed by
a) N.H. Borden
b) Philip Kotler
c) Stanton
d) W. Anderson
 
2. -------------------involves purchase from various sources and assembled at one place involves creation and maintenance of the stock of goods purchased and -----------involves transfer of ownership of the goods.
(Ans:- Assembling and selling)
 
3. Bread and milk are which kind of products?
a) Specialty Products
b) Convenience products
c) Shopping products
d) Unsought products
 
4. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or a need is called:
a) Demand
b) Idea
c) Product
d) Service
 
5. This company is well known for its Technology Innovation, Great value and act as a game changer
a) Nokia
b) Apple
c) HTC
d) Samsung
 
6. ---------------buy products and ------------use product
a) Consumer and customer
b) Customer and consumer
c) Buyers and sellers
d) Buyers and customers
 
7. ---------------means classification of standardized product into certain well defined classes or groups.”
a) Gradation
b) Segmentation
c) Standardization
d) Specification
 
8. Goods are purchased from various places and or sources and assembled at one place to suit the requirement of the buyer is known as --------------
a) Buying
b) Selling
c) Assembling
d) Material handling
 
9. ---------is acquisition of goods and services by the seller or industrial users for the purpose of resale.
a) Buying
b) Selling
c) Assembling
d) Transportation
 
10. --------------is the establishment of certain standards or specifications for products”. It involves quality, and quantity
a) Standardization
b) Gradation
c) Product control
d) Product development
 
11. In “Product Life Cycle” a stage represents rapid growth of product sale knows as
a) Market introduction phase
b) Growth phase
c) Saturation phase
d) Mature phase
 
12. Costs are high, demand has to be created, customers have to prompted to try the product, slow sales volume starts and makes no money at this stage are the characteristics of which stage in PLC.
a) Saturation stage
b) Decline stage
c) Mature stage
d) Introduction stage
 
13. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
a) Mature stage
b) Decline stage
c) Growth stage
d) Market introduction stage
 
Short answer questions
 
1. Define product
 
2. What are the components of marketing?
 
3. Define Core Product
 
4. Define Brand Name
 
5. Define Logo
 
6. Define Package and discuss the role of packaging in marketing.
 
7. Define Label
 
8. Explain the characteristics product.
 
9. Define Staple Goods
 
10. Define Impulse Goods.
 
11. Define convenience product. What are the main marketing strategies of convenience goods?
 
12. Define Shopping Product. What are the main marketing strategies of Shopping Products?
 
13. Define Specialty Products. What are the main marketing strategies of Specialty Products?
 
14. Define Unsought Products. What are the main marketing strategies of Unsought Products?
 
15. If a brand name alone has not earned enough distinction, what does a marketer do?
 
16. Define labeling. Explain the role of labeling in marketing mix.
 
17. What are the different types of labeling in marketing mix?
 
18. What are the characteristics of the Decline stage of the life cycle of products?
 
LONG ANSWER QUESTIONS
 
1. Explain the main components of a product
 
2. Explain the classification of product. Discuss the types of consumer goods.
 
3. Define product life cycle. Explain the stages of product life cycle with example.
 
4. Packaging is considered as the 5th P of Marketing Mix. What are its implications on the PLC? Discuss
 
5. “Packaging has been criticized as being expensive, giving no additional value and often deceptive.” How would you justify marketer’s use of packaging?
 
6. “Brands can be classified based on ownership, market area and number of Products.” Explain any three types of brands.


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Practice Worksheet and Study Resources for Class 12 Marketing Product

Chapter Practice Questions for Class 12 Marketing

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Expert Practice Material for Class 12 Marketing

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FAQs

Where can I download the latest PDF for CBSE Class 12 Marketing Product Worksheet Set 01?

You can download the teacher-verified PDF for CBSE Class 12 Marketing Product Worksheet Set 01 from StudiesToday.com. These practice sheets for Class 12 Marketing are designed as per the latest CBSE academic session.

Are these Marketing Class 12 worksheets based on the 2026-27 competency-based pattern?

Yes, our CBSE Class 12 Marketing Product Worksheet Set 01 includes a variety of questions like Case-based studies, Assertion-Reasoning, and MCQs as per the 50% competency-based weightage in the latest curriculum for Class 12.

Do you provide solved answers for CBSE Class 12 Marketing Product Worksheet Set 01?

Yes, we have provided detailed solutions for CBSE Class 12 Marketing Product Worksheet Set 01 to help Class 12 and follow the official CBSE marking scheme.

How does solving CBSE Class 12 Marketing Product Worksheet Set 01 help in exam preparation?

Daily practice with these Marketing worksheets helps in identifying understanding gaps. It also improves question solving speed and ensures that Class 12 students get more marks in CBSE exams.

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All our Class 12 Marketing practice test papers and worksheets are available for free download in mobile-friendly PDF format. You can access CBSE Class 12 Marketing Product Worksheet Set 01 without any registration.