CBSE Class 12 Business Studies Viva Questions Marketing Management

Q.1. What is meant by ‘generic name’ of a product?

Ans. It refers to the name of the product. For example: a book, a wrist watch etc.

Q.2. A salesman approaches you to promote the sales of a water purifier. Which communication tool is the marketer using by sending a salesman at your door-step.

Ans. Personal selling.

Q.3. “A toy car free with Maggie noodles” is an example of one of the technique of sales promotion. Name the technique.

Ans. Product-combinations.

Q.4. Enumerate any two public relation tools.

Ans. a. News

b. Events like seminars, contests etc.

Q.5. At which level of packaging, the immediate container is referred to?

Ans. Primary packaging.

Q.6. Why is gathering and analyzing market information necessary?

Ans. To identify the needs of the prospective consumers and to take decision regarding what opportunity can be best pursued by the firm.

Q.7. Define ‘Promotion-mix’.

Ans. It refers to the combination of promotional tools used by an organisation to achieve its communication objectives. Example: Advertising, Personal selling, sales promotion and Public relations.

Q.8. Define ‘Marketing-mix’.

Ans. It is the set of marketing tools that the firm uses to persue its marketing objectives in the target market. Four P’s of marketing are ..price, product, place and promotion.

Q.9. Which marketing management philosophy suggests that the organization should earn profit through consumer satisfaction?

Ans. Marketing concept.

Q.10. When is three level channel of distribution used?

Ans. It is used when the manufacturer carries a limited product-line and has to cover a wide market. An agent in each major area is appointed, who in turn, contacts the wholesalers.

Q.11. Define ‘grading’ as a function of marketing.

Ans. It is the process of classification of products into different groups on the basis of some of its important characteristics such as quality, size etc.

Q.12. Give any two characteristics of a good brand name.

Ans. a. It should be short. Like LG.

b. It should suggest the product’s benefits and qualities. Like Hajmola.

Q.13. Mention any two function of labeling.

Ans. a. Describe the product and specify its contents.

b. Help in promotion of products.

Q.14. Mention any two features of advertising.

Ans. a. Paid form of communication.

b. Non-personal form of communication.

Q.15. Define ‘standardisation’ as a function of marketing.

Ans. It refers to producing goods of pre-determined specifications, which help in achieving uniformity and consistency in the output.

Q.16. Name the element of marketing-mix which affects the revenue and profits of a firm.

Ans. Price.

Q.17. What are the two major decision-areas under ‘physical-distribution’ function of marketing?

Ans. a. Decisions regarding channel of distribution.

b. Physical movement of the products from producer to the consumer.

Q.18. What arguments do the opponents of advertising give when they say that “the expenditure on advertising is a social waste.”

Ans. a. Advertising adds to cost.

b. Advertising undermines social values.

Q.19. “Buy three get one free” is an example of one of the techniques of promotion-mix. Name the technique.

Ans. Quantity gift.

Q.20. mention any two functions of packaging.

Ans. a. product-protection.

b. Product-identification.