CBSE Class 11 Marketing Question Paper Set J Solved

1. Customer value is the difference of total customer benefits and …….. (Choose the correct answer)

(a) Total customer experience
(b) Total customer cost
(c) Warranty
(d) None of the above.

2 Geography and demographics if clubbed it is known as:

(a) Socio-cultural segmentation
(b) Demographic segmentation
(c) Geo demographic segmentation
(d) None of the above.

3 A company‟s brand positioning relates to :

(a) The way consumers perceive it in comparison with competitors
(b) The market share
(c) Its product features relative to other brands
(d) Consumer‟s preference change

4 Define demand. 

5 Enumerate few uncontrollable factors in the marketing environment. 

6 State the pillars of modern marketing strategy. 

7 What is the difference between a need and a want? 

8 What do you understand by „Environment scanning‟? Why is it necessary for a business? 

9 What is positioning? What are the bases of product positioning? 

10 How does demographic environmental information help firms? 

11 Explain the scope of marketing in the areas of (i) experience (ii) Information. 

12 Write a note on Psychographic Segmentation. 

13 Differentiate between static and dynamic environment with examples. 

14 “If the company targets more of customer‟s needs, they will come back again and again and even bring along other customers”. In the light of this statement discuss the importance of marketing to customers.

15 “Technology adoption helps to gain competitive advantage to the business firm”. Explain how? 

16 Briefly explain the following:

(i) Geographic segmentation
(ii) Behavioural segmentation.
(iii)Socioeconomic segmentation

17 What do you mean by publics? Describe any three types of publics affecting a business decision making.

18 What is targeting? Explain any three types of target marketing. 

19 What does the term marketing mean? Briefly explain the objectives of marketing. 

20 Define market segmentation and discuss the importance of segmentation.

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