CBSE Class 11 Marketing Question Paper Set F Solved

Read and download CBSE Class 11 Marketing Question Paper Set F Solved designed as per the latest question paper pattern and Class 11 examination guidelines issued by CBSE, NCERT and KVS. The past year Question Papers for Class 11 Other Subjects have been provided with solutions which will help students to assess their performance and find out topics in Other Subjects grade 11 which they need to improve to get better marks in Standard 11 exams. After solving these last year papers also refer to solved Sample Papers for Class 11 Other Subjects available on our website to build strong understanding of the subject

1. Define selective distribution. 

2. It is the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. Identify the concept.

3. Name two types of marketing mix. 

4. Briefly explain any two features of marketing mix. 

5. What are the objectives of advertising? 

6. State 4C’s in Consumer Oriented model of marketing mix. Explain any one. 

7. Define Product. Classify product on the basis of usage. Give examples. 

8. Briefly explain the characteristics of Marketing Mix.


VALUE POINTS 

 

1. Selective distribution: This is the middle path approach to distribution as the firm selects some outlets to distribute its products thereby enabling the manufacturer gain optimum
 arket coverage and more control.

2. Place 

3. Product marketing Mix and Service Marketing Mix. 

4. Customer as a focal point: the customer is the focal point of all marketing activity. The value of the product is determined by customer perception and the goal is to achieve a satisfied and loyal customer.

Constant monitoring: It is necessary to keep continuous watch on the changing trends and requirements within the company as well as in the market to ensure that the marketing mix elements stay relevant and useful.

5. Advertising: It is a paid form of communication designed to persuade potential customers to choose the product or service over that of a competitor. Objectives:

• To increase profit by increasing sales.
• Make business and product name familiar to the public.
• Attract customers to find out more about your product or service.
• Create goodwill and build a favourable image

6. Product, Price, Promotion, Place. 

7. It is defined as anything that can be offered to a market to satisfy a want. Consumer Goods: They are meant for personal consumption by the household or the final consumers.

Example: biscuits, soaps or books Industrial Goods: They are meant for consumption or use as inputs in production of other products.
Example: nuts and bolts, machinery etc.

8. Marketing mix is the core of marketing process:

Marketing mix involves important decisions relating to each element of the mix. The impact of the mix is best when proper is allotted to each element and they are combined for attaining best results.

2. Marketing mix has to be reviewed constantly in order to meet the changing requirements:

• The marketing manager has to constantly review the mix and the market scenario and make necessary changes in the marketing mix according to changes in the conditions and complexity of the market.

3. Changes in external environment facilitate alterations in the mix:

• Changes keep on taking place in the external environment. For many industries, the customer is the most fluctuating variable of environment. Customers’ tastes and preferences change very fast. Brand loyalty and purchasing power also change over a period. The marketing manager has to carry out market analysis constantly to make necessary changes in the marketing mix.

4. Changes taking place within the firm also necessitate changes in marketing mix:

• Changes within the firm may take place due to technology or product line or in the size and scale of operation. All such changes call for corresponding changes in the marketing mix.

5. Helps to achieve organizational goals:

An application of an appropriate marketing mix helps to achieve organizational goals like increased profits and market share.


Please click on below link to download CBSE Class 11 Marketing Question Paper Set F Solved

Tags: 

 


Click to View or Download pdf file
Click for more Other Subjects Study Material

Latest NCERT & CBSE News

Read the latest news and announcements from NCERT and CBSE below. Important updates relating to your studies which will help you to keep yourself updated with latest happenings in school level education. Keep yourself updated with all latest news and also read articles from teachers which will help you to improve your studies, increase motivation level and promote faster learning

Class 10 Boards Cancelled Class 12 postponed

Looking to the present situation of the pandemic and school closures, and also taking in account the safety and well-being of the students, it is decided as follows:   1. The Board Exams for Class XIIth to be held from May 4th to June, 14th, 2021 are hereby postponed....

Latest CBSE Syllabus for 2021 2022 PDF Download

Latest Syllabus for Class 12 for 2021 2022 Latest Syllabus for Class 11 for 2021 2022 Latest Syllabus for Class 10 for 2021 2022 Latest Syllabus for Class 9 for 2021 2022 CBSE has issued the latest syllabus for the academic year 2021 2022 which is applicable for all...

ICSE Board Exams Cancelled

The ICSE (Class X) 2021 Examination: Given the present worsening situation of the Covid- 19 Pandemic in the country, the CISCE has decided to CANCEL the ICSE (Class X) 2021 Examination. The options given in the earlier Circular dated 16th April 2021, now stands...

CBSE asks schools to load Class 12 Internal Assessment Marks

This has a reference to the letter no CBSE/COORD/2021 dated 11.02.2021 regarding conduct of the School-Based Assessment (Internal Assessment/Practical/ Project) of Class-XII and uploading the marks by 11.06.2021. It has been observed that some schools have not been...

FAQs on Policy for Tabulation of Marks for Class 10 Board Exams

ON POLICY Question.1 How CBSE will declare the result of Class-X? Answer. Results of Class X Board will be declared on the basis of an objective criterion developed by the Board vide Notification no.CBSE/CE/2021 dated 01.05.2021. Question.2. If any candidate is not...

CBSE Assessment Framework

The Central Board of Secondary Education (CBSE) today, announced a suggested competency-based assessment framework to strengthen India’s existing school education system for secondary level (classes 6-10) and improve the overall learning outcomes of students across...

×
Studies Today