CBSE Class 12 Mass Media Studies Syllabus

CBSE Class 12 Mass Media Studies Syllabus 2018 2019.Download the latest syllabus to do your studies as per the latest guidelines issued by CBSE NCERT. The syllabus, weightage of chapters, blue print of question papers and the design of question papers is issued every year for the benefit of students. Access all syllabus for all subjects here.

                                                                                 35. MASS MEDIA STUDIES

                                                                                           (Code No. 072)

Rationale

In the last two decades changes of phenomenal proportion have occurred in the field of Mass Media Studies. Mass Media has taken a quantum leap forward in terms of scale content and convergence. The media experience is an important part of globalization and civil society. The media has become an indispensable part of life at the national and local level. It has become an important factor in shaping young minds.

Objectives

1Introduction to the comprehensive understanding of the five principles of Mass Media viz, Film, TV, Print, Radio and New Media

2Introduction to the evolution of Mass Media

3To understand how the content and presentation of mass media shapes our thoughts, vision, ethics and action

4Analysis of the ways in which content is created in media

5To understand creative and technical processes involved in newsprint, radio, television production, filmmaking and the internet

6Introduction to the organization of media and entertainment industries - the financial and commercial aspects.

7To delineate the roles and responsibilities of creative, technical and administrative people in media

8To familiarize with the career options in media and entertainment industry

9To analyze the vital importance of mass media in the functioning of a secular, liberal, democracy like India

10To understand the convergence of mass media as the futuristic trend opening up more and more exciting career and creative opportunities

UNIT–1: UNDERSTANDING THE LANGUAGE OF THE MEDIUM 40 Periods

Chapter I: Media Literacy

1. Introduction of Media Literacy

2. Introduction to Mass Media

3. Audience Theories

4. Media Ownership

5. Media Representation

6. Media and Violence

Chapter II: Aspects of Film Language

1. The concept of mise en scene

2. Film Analysis

Short film-fiction(5)

Short film-nonfiction (5)

OR

Feature film

Chapter III: Content Analysis of TV Programmes

1The concept of a soap opera - Daily soap, Weekly soap

2Genres of Soap Opera, primary audience of each genre

3The Segmented nature of the audience

4Gaze of the audience, concept of a flow, continuous interruption

5Culture of Film based programmes

6Culture of Music based programmes

7Educational TV, non-fiction on TV

Chapter IV: Content Analysis of Radio Programmes

1News - the format, the language, frequency

2Talks, magazine programmes-unidirectional nature, feedback with a time phase difference

3Dramas - the unique nature of radio plays

4Interactive programmes - phone in, live interaction, music, experiences, memories as content of these programmes

Chapter V: Content Analysis of Newspapers and Periodicals

1Newspapers –

a) The Macro composition of a daily-various sections like the front page, edit page, sports page, business page.

b) The Micro composition of a daily-proportion of visual and text, language, highlighting.

2Periodicals –

a) The Macro composition of a periodical - various sections like the cover page, cover story, features, columns, business page.

b) The Micro composition of a periodical - proportion of visual and text, language,highlighting.

Please click the link below to download CBSE Class 12 Mass Media Studies Syllabus 2018 2019.