CBSE Class 12 Business Studies Marketing Management VBQs Set 04

Question. Good Living Ltd. manufactures mosquito repellent tablets. These tablets are packed in strips of 12 tablets each. Each of these strips is packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. Identify one of the elements of product mix in the case above.
(a) Branding
(b) Packaging
(c) Labelling
(d) Advertising
Answer: (b) Packaging

Question. A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favourable image in the eyes of the public. As a result, the goodwill of the company improved in the society. Name the communication tool used by the marketer in the above case:
(a) Advertising
(b) Personal Selling
(c) Public Relations
(d) None of the options
Answer: (c) Public Relations

Question. As a publisher, Mary has published a new book on marketing management. Identify which of the factors will she consider to determine the price of this book?
(a) Advertising
(b) Demand for the book
(c) Price of other competitive books
(d) Options (b) and (c)
Answer: (d) Options (b) and (c)

Radhika, Rohan and Mahesh are old friends and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Radhika told that most of the sellers were exploiting the consumers and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so. Rohan told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Mahesh added that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the manufacturer to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.

Question. Identify the thinking or philosophy that guided Radhika in the marketing efforts of their business.
(a) Product Concept
(b) Marketing Concept
(c) Selling Concept
(d) Societal Marketing Concept
Answer: (d) Societal Marketing Concept

Question. Identify the thinking or philosophy that guided Rohan in the marketing efforts of their business.
(a) Selling Concept
(b) Product Concept
(c) Production Concept
(d) None of the options
Answer: (a) Selling Concept

Question. Identify the thinking or philosophy that guided Mahesh in the marketing efforts of their business.
(a) Product Concept
(b) Production Concept
(c) Marketing Concept
(d) None of the options
Answer: (c) Marketing Concept

Question. Identify the concept why Mahesh was not able to achieve its objectives.
(a) Product Concept
(b) Production Concept
(c) Marketing Concept
(d) None of the options
Answer: (a) Product Concept

Mother’s touch is a famous chain store selling a large variety of baby products in the Indian market. Their products include wipes, diapers, prams, stallers and toys. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

Question. Identify the variable highlighted in this line: “Mother’s Touch provide variety of products which include wipes, diapers, prams, stallers and toys”.
(a) Price
(b) Place
(c) Promotion
(d) Product
Answer: (d) Product

Question. “It charges a comparatively higher price than its competitors”. Which aspect is highlighted here:
(a) Price
(b) Place
(c) Promotion
(d) Product
Answer: (a) Price

Question. “It has five of its own retail shops.” Or “It also sells its products through various grocery shops.”
(a) Price
(b) Place
(c) Promotion
(d) Product
Answer: (b) Place

Question. “It regularly uses different communication tools to increase its sales.”
(a) Price
(b) Place
(c) Promotion
(d) Product
Answer: (c) Promotion

Question. ______ is a place where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning
Answer: (a) Market

Question. _________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers
(a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept
Answer: (c) Product concept

Question. _________ is the process of classification of products into different groups on the basis of some of its important characteristics.
(a) Grading
(b) Packaging
(c) Standardization
(d) Branding
Answer: (a) Grading

Question. Packaging is important not only for protection of the product but also serves as ________.
(a) Quality product
(b) Complex graphics
(c) Promotional tool
(d) Promotion budget
Answer: (c) Promotional tool

Question. Mail order selling is a _____ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole
Answer: (a) Direct

Question. _____ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling
Answer: (c) Public relations

Question. ______ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion
Answer: (c) Physical distribution

Question. ______involves designing and producing container or wrapper of the product.
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging
Answer: (d) Packaging

Question. _________is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations
Answer: (c) Advertising

Question. Sanjay is a manager in a company. His main area of focus is to generate revenue for the company through repeated sales. He decides to develop a product for the company which can generate revenue in the long run. For this he meets a team of R&D (Research & Development) of his company. After a long meeting they decide to do survey. Based on the survey a product is made to fulfil needs of the customers. The product later produces a lot of revenue through repeated sales in the long- run. The marketing concept refered here is __________
(a) production concept
(b) product concept
(c) societal marketing concept
(d) marketing concept
Answer: (d) marketing concept

Question. A trouser making company has decided to identify the needs of the customers to start successful marketing of the garments produced by it and for this company is doing SWOT analysis (Strength, Weakness, Opportunity and Threat Analysis. The above case highlights which function of marketing _______ :
(a) gathering and analysing market information
(b) marketing Planning
(c) oroduct designing and development
(d) standardisation and Grading
Answer: (a) gathering and analysing market information

Question. Diggi Ltd., a food delivery service app has recently faced criticism for the tampering of their product, by their delivery boys. Tomato Ltd. decided to put a hologram seal on the food packets in order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety warning for the consumers to check the seal. The concept of marketing which perfer the important function of communicating with the potential buyer, is_____ and promoting the sale.
(a) branding
(b) product designing and development
(c) labelling
(d) packaging
Answer: (d) packaging

Question. Shalini decided to start a business of selling homemade chocolates from her house. She did various online surveys to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the chocolates. The element of marketing mix discussed here is___________.
(a) Promotion
(b) Price
(c) Product
(d) Place
Answer: (c) Product

Question. A paid form of non-personal communication undertaken by the marketers _______________ .
(a) Advertising
(b) Sales promotion
(c) Personal selling
(d) None of the options
Answer: (a) Advertising

Question. _________ creates time utility by providing for the storage during the time gap between the production and distribution of goods. Identify the function of marketing.
(a) Promotion
(b) Physical distribution
(c) Transportation
(d) Storage or Warehousing
Answer: (d) Storage or Warehousing

Question. Match Column-I (Important Persons) with Column- II (Definition) , then select the correct answers from the option given below :
Column I:
(A) Louis Allen
(B) Chester Barnand
(C) Anta Roddick
(D) Philip Kotler
Column II:
(i) The formal organisation is a system of well defined jobs, each bearing a definite measure of authority, responsibility and accountability.
(ii) Formal organisation is a system of consciously coordinated activities of two or more persons toward a common objective.
(iii) “Business is not financial science, it’s about trading, buying and selling. It’s about creating a product or service so good that people will pay for it.”
(iv) “Marketing takes a day to learn. Unfortunately it takes time to master.”
(a) (ii) (i) (iii) (iv)
(b) (iii) (i) (iv) (ii)
(c) (i) (ii) (iii) (iv)
(d) (iv) (iii) (ii) (i)
Answer: (c) (i) (ii) (iii) (iv)

Question. Match Column-I ( Analysis and important features of marketing) with Column- II (Definition/Objectives) , then select the correct answers from the option given below :
Column I:
(A) Needs and Wants
(B) Creating a Market Offering
(C) Customer Value
(D) Exchange Mechanism
Column II:
(i) The process of marketing helps individuals and groups in obtaining what they need and want.
(ii) The process of marketing works through the exchange mechanism.
(iii) On the part of the marketers, the effort involves creation of a ‘market offering.
(iv) The process of marketing facilitates exchange of products and services between the buyers and the sellers.
(a) (ii) (i) (iii) (iv)
(b) (i) (iii) (iv) (ii)
(c) (i) (ii) (iii) (iv)
(d) (iv) (iii) (ii) (i)
Answer: (b) (i) (iii) (iv) (ii)

Question. Match Column-I ( Types of Marketing) with Column II (Name of Products) , then select the correct answers from the option given below :
Column I:
(A) Physical Products
(B) Services
(C) Ideas
(D) Place
Column II:
(i) Insurance, Health Care, Business Process Outsourcing, Security, Easy Bill service, Online Trading.
(ii) ‘Visit Agra – ‘City of Love’, ‘Udaipur – ‘The City of Lakes’, ‘Mysore – The City of Gardens’, .
(iii) DVD player, Motor cycle, Cell phone.
(iv) Polio Vaccination, Family Planning, Donation of Blood (Red cross), .
(a) (iii) (i) (ii) (iv)
(b) (i) (iii) (iv) (ii)
(c) (iv) (iii) (ii) (i)
(d) (i) (ii) (iii) (iv)
Answer: (b) (i) (iii) (iv) (ii)

Question. Match Column A (Philosophies Bases) with Column II ( Product Concept ) then select the correct answers from the option given below :
Column I:
(A) Starting Point
(B) Main Focus
(C) Means
(D) Ends
Column II:
(i) Factory
(ii) Quality, performance, features of product
(iii) Product Improvements
(iv) Profit through product quality
(a) (ii) (i) (iv) (iii)
(b) (i) (iii) (iv) (ii)
(c) (iv) (iii) (ii) (i)
(d) (i) (ii) (iii) (iv)
Answer: (d) (i) (ii) (iii) (iv)

Question. Match Column-I (Elements of Marketing Mix) with Column- II (Meaning / Objectives ) then select the correct answers from the option given below :
Column I:
(A) Product
(B) Price
(C) Place
(D) Promotion
Column II:
(i) It is the amount of money customers have to pay to obtain the product.
(ii) It include activities that communicate availability, features, merits, etc., of the products to the target customers and persuade them to buy it.
(iii) It means goods or services or ‘anything of value’, which is offered to the market for sale.
(iv) It include activities that make firm’s products available to the target customers.
(a) (ii) (i) (iv) (iii)
(b) (i) (iii) (iv) (ii)
(c) (iii) (i) (iv) (ii)
(d) (i) (ii) (iii) (iv)
Answer: (c) (iii) (i) (iv) (ii)

Question. Match the concept of marketing in Column I with their respective definition in Column II :
Column I:
(A) Product Concept
(B) Selling Concept
(C) Marketing Concept
Column II:
(i) relates to maintaining high quality of the product
(ii) relates to satisfying customer needs
(iii) relates to aggressively persuading buyer to purchase the product
(a) (i), (ii), (iii)
(b) (ii), (i), (iii)
(c) (iii), (ii), (i)
(d) (i), (iii), (ii)
Answer: (d) (i), (iii), (ii)

Question. Match the following:
Column I:
(A) Production orientation
(B) Customer value
(C) Customer satisfaction
(D) Survival, profits, and growth
(E) Product sorting
Column II:
(i) Relationship between benefits and the sacrifice
(ii) Marketing management philosophy
(iii) Fundamental objective of most businesses
(iv) Grading
(v) Value-based price are met or exceeded
(a) (ii), (i), (v), (iii), (iv)
(b) (iv), (ii), (iii), (i), (v)
(c) (i), (ii), (iii), (iv), (v)
(d) (v), (i), (ii), (iv), (iii)
Answer: (a) (ii), (i), (v), (iii), (iv)

Question. Match the Column:
Column I:
(A) A paid form of non-personal communication undertaken by the marketers.
(B) A personal form of communication between the seller and the prospective buyer.
(C) The practice of managing communication between an organisation and its public
Column II:
(i) Public relations
(ii) Advertising
(iii) Personal selling
(a) (i), (ii), (iii)
(b) (ii), (iii), (i)
(c) (iii), (i), (ii)
Answer: (b) (ii), (iii), (i)

Question. Assertion: Public relation relates various programs to promote image of an organization and product in view of public.
Reason: Good public relation required for establishment of product and building credibility.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).

Question. Assertion: Sales promotion used only for short term incentives to buyers.
Reason: It is recurring in nature and useful in creating demand and goodwill.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (c) If assertion (A) is true, but reason (R) is false.

Question. Assertion: Advertisement is flexible in nature.
Reason: Promotion through advertisement transmit message to customers according to their requirement.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (d) If assertion (A) is false but reason (R) is true.

Question. Assertion:To maximize profits organization fix maximum price in short term
Reason: Pricing of product requires strategy by which organization cover large market share and earns maximum profits.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).

Question. Assertion: Branding establish brand name in the market.
Reason: It enable firm to charge less price of product than the competitive products.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (c) If assertion (A) is true, but reason (R) is false.

Question. Assertion: Marketing mix includes plan product price and promotion.
Reason: Marketing Mix P’s popularized by Mc-Carthy to formulate marketing plan.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (d) If assertion (A) is false but reason (R) is true.

Question. Assertion: Aggressive selling concept requires by firm whose production cost is higher.
Reason: It resulting in selling more products in market and maximizing profits.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (d) If assertion (A) is false but reason (R) is true.

Question. Assertion: Labelling is compulsory by law.
Reason: It Provides information of product to consumer about product.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).

Question. Assertion: Packaging is essential for every product in an organization.
Reason: It helps in rising standard of health and sanitation.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (c) If assertion (A) is true, but reason (R) is false.

Question. Assertion:Marketing management is required for establishment of a product in market.
Reason:It begins before the production of goods started.
(a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).
(b) If both assertion (A) and reason (R) are true, but reason (R) is not the correct explanation of assertion (A).
(c) If assertion (A) is true, but reason (R) is false.
(d) If assertion (A) is false but reason (R) is true.
Answer: (a) If both assertion (A) and reason (R) are true and reason (R) is the correct explanation of assertion (A).