CBSE Class 12 Business Studies Marketing Management VBQs Set 03

Question. Felicia uses a non-paid and non-personal form of promotional tool to sell hand bags and purses. Which promotional tool is she using?
(a) Personal selling
(b) Branding
(c) Publicity
(d) None of the options
Answer: (c) Publicity

Question. In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Which type of marketing factor is being described in the above line ?
(a) Controllable factor
(b) Non-controllable factor
(c) Environmental factor
(d) None of the options
Answer: (a) Controllable factor

Question. Shreya took her daughter Ria for shopping to ‘Super stores’ to buy her a jeans for her birthday. She was delighted when on payment of the jeans she got a bag along with the jean free of cost. Identify the technique of sales promotion used by the company:
(a) Rebate
(b) Discount
(c) Product combination
(d) None of the options
Answer: (c) Product combination

Question. Sunrise Private Limited decided to donate 2% of its sale to Siksha foundation for improving the condition of children in India. This initiative by the company was appreciated by the public and their sales increased by 10%. Identify the objective of management depicted in the given case:
(a) Organisational objective
(b) Personal objective
(c) Social objective
(d) None of the options
Answer: (c) Social objective

Question. Sunita took her niece, Aishwarya for shopping to ‘Benetton’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs. 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation.
(a) Rebate
(b) Discount
(c) Usable benefit
(d) Product combination
Answer: (c) Usable benefit

Question. Ishwara Hotel in Dharmshala was facing a problem of low demand for its rooms due to off-season. The Managing Director (MD) of the hotel, Mr. Sunil was very worried. He called upon the Marketing Manager, Mr. Kathuria for his advice. He suggested that the hotel should announce an offer of ‘3 Days and 2 nights hotel stay package’ with free breakfast and one-day religious visit to Omkareshwar and Mahakaleshwar Temples. The MD liked the suggestion very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive:
(a) Public relations
(b) Advertising
(c) Sales promotion
(d) Personal selling
Answer: (b) Advertising

Question. Bunty Private Limited entered into the market with colored televisions and have now introduced products like audio systems, air-conditioners, washing machines, etc. The company is not only offering the products but also handling complaints and offering after-sales services. Identify the element of marketing mix discussed here.
(a) Product
(b) Price
(c) Place
(d) Promotion
Answer: (a) Product

Question. Renu went to purchase a car. There she got to know that due to Diwali the company is selling the car at a discount of Rs. 30,000 for a limited period. Identify the technique of sales promotion used by the company in the above situation.
(a) Rebate
(b) Discount
(c) Usable benefit
(d) Product combination
Answer: (a) Rebate

Question. Hanuman is engaged in the manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify and explain the marketing philosophy involved. Identify the marketing management philosophy being followed by Hanuman:
(a) Societal Marketing Concept
(b) Product concept
(c) Production concept
(d) Marketing concept
Answer: (d) Marketing concept

Question. Customers will prefer creative and innovative products that are new or improved versions of existing products along with quality and performance. Which philosophy of management is this?
(a) Product concept
(b) Marketing concept
(c) Societal concept
(d) None of the options
Answer: (a) Product concept

Question. Starbolt company is a reputed TV manufacturing firm. The owners of the company feel that unless and until they contribute to the society it is worthless to exist as a company. In a recent move by the government the organisation has decided to help it. The organisation will be making five teams of hired environmentalists from foreign countries. This team will help the local people to clean the portions of a polluted river in the country. The costs of this project will be borne by the company. Identify the marketing concept.
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Marketing concept
Answer: (c) Societal marketing concept

Question. Arun wants to start a TV manufacturing company. He has decided to make a blueprint for the amount of production it will do, the efforts behind promotion it will put and all other major actions it will undertake to achieve its objectives. Identify the function of marketing management.
(a) Gathering and analyzing market information
(b) Marketing planning
(c) Transportation
(d) Warehousing
Answer: (b) Marketing planning

Question. On the eve of Diwali, Fashion Diva Ltd. decided to clear its stock. The company has a huge pile of clothes to be cleared across its various branches. The company has decided to give discount on its products. It even has decided to go for various fashion shows in different colleges. It has also decided to sponsor a few events. However, people say that the clothes are not much of current fashion and the company is not considering the choice of the customers. Identify the marketing concept:
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Selling concept
Answer: (d) Selling concept

Question. Dev went to a mall to buy a TV. There he got to know an offer on TV which says worth Rs. 50000 and get a holiday package worth Rs. 10000 free. Identify the method of sales promotion:
(a) Discount
(b) Rebate
(c) Product combination
(d) Usable benefit
Answer: (d) Usable benefit

Question. Hero scooters are the leading manufacturers of scooters in the industry. They have the first mover advantage in the industry. When they started manufacturing scooters no other company was doing it. They manufacture scooters and the middle class purchases them in a high number. With each passing year the number of scooters sold is increasing. The company’s main concern usually is to produce maximum number of scooters. Company’s profit is governed by the maximum number of scooters they produce.
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Societal marketing concept
Answer: (a) Production concept

Question. In order to promote the sales of the company, Suresh Limited has decided to offer consumer durable products at 0% interest. Identify the type of marketing factor being described in the above line.
(a) Non-controllable factor
(b) Controllable factor
(c) Environment factor
(d) None of the options
Answer: (b) Controllable factor

Question. Arav is a distributer of walnuts to far off places. He has opened a company which deals in walnut selling. He has categorized his walnut to be sold into three categories: platinum, gold, and supreme. In the above case which function of marketing has been highlighted?
(a) Gathering and analysing market information
(b) Marketing Planning
(c) Product designing and development
(d) Standardisation and Grading
Answer: (d) Standardisation and Grading

Question. Rohan is a manager in a company. His main area of focus is to generate revenue for the company through repeated sales. He decides to develop a product for the company which can generate revenue in the long run. For this he meets a team of R&D (Research & Development) of his company. After a long meeting they decide to do a survey. Based on the survey a product is made to fulfil the needs of the customers. The product later produces a lot of revenue through repeated sales in the long run. Identify the marketing concept.
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Marketing concept
Answer: (d) Marketing concept

Question. Lenux is a famous garments company. The physical movement for its prepared garments was not proper last year and the company wants to ensure it is done properly this year. For this thing to be done properly it has created a separate department. Hope the company does better in future. Identify the element of components of physical distribution.
(a) Order Processing
(b) Transportation
(c) Warehousing
(d) Inventory control
Answer: (b) Transportation

Question. A shirt manufacturing company has decided to identify the needs of the customers to start successful marketing of the garments produced by it and for this the company is doing SWOT analysis (Strength, Weakness, Opportunity, and Threat Analysis. In the above case which function of marketing has been highlighted.
(a) Gathering and analysing market information
(b) Marketing planning
(c) Product designing and development
(d) Standardisation and Grading
Answer: (a) Gathering and analysing market information

Question. Mamta scooters are the leading manufacturers of scooters in the industry. They have the first mover advantage in the industry. When they started manufacturing scooters no other company was doing it. They manufacture scooters and the middle class purchases them in a high number. With each passing year the number of scooters sold is increasing. The company’s main concern usually is to produce maximum number of scooters. Company’s profit is governed by the maximum number of scooters they produce.
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Marketing concept
Answer: (a) Production concept

Question. Hemlata started a momos cafeteria. She promoted about her product through magzines and radio. Identify the promotional tool used here.
(a) Advertising
(b) Sale promotion
(c) Public relations
(d) Personal selling
Answer: (a) Advertising

Question. On the eve of Holi, Helex Ltd. decided to clear its stock. The company has a huge pile of clothes to be cleared across its various branches. The company has decided to give discount on its products. It even has decided to go for various fashion shows in different colleges. It has also decided to sponsor a few events. However, people say that the clothes are not much of current fashion and the company is not considering the choice of the customers. Identify the marketing concept.
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Selling concept
Answer: (d) Selling concept

Question. Arun wants to start a TV manufacturing company. He has decided to make a blueprint for the amount of production it will do, the efforts behind promotion it will put, and all other major actions it will undertake to achieve its objectives. Identify the function of marketing management.
(a) Gathering and analysing market information
(b) Marketing planning
(c) Transportation
(d) Warehousing
Answer: (b) Marketing planning

Question. A washing machine manufacturing company is busy these days in adding features to its products. This is being done to increase its customer base. The company has not done any research to see which types of features are liked and which are in excess. It is only making its product loaded with new features. The needs of the customers are not considered. When asked why they are not doing proper research to know the expectations of the customers they replied that they have full faith on the performance of their washing machine. Identify the marketing concept.
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Selling concept
Answer: (b) Product concept

Question. Asmita purchased a bottle of tomato sauce from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. Identify the important aspect neglected by the marketer in the above case.
(a) Labelling
(b) Packaging
(c) Branding
(d) None of the options
Answer: (a) Labelling

Question. Radha took her daughter Sita for shopping to ‘Super Stores’ to buy her a top for her birthday. She was delighted when on payment of the top she got a bag along with the jean free of cost. Identify the technique of sales promotion used by the company.
(a) Rebate
(b) Discount
(c) Product combination
(d) None of the options
Answer: (c) Product combination

Question. Hanuman is engaged in the manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision for water cooler in it. He decided and launched the same refrigerator in the market. Identify and explain the marketing philosophy involved. Identify the marketing management philosophy being followed by ‘Beauty Product Ltd’.
(a) Societal marketing concept
(b) Product concept
(c) Production concept
(d) Marketing concept
Answer: (d) Marketing concept

Question. To attract customers, many companies provide short term incentives to encourage them to make immediate purchase of the product or service. One of the commonly used scheme is “SCRATCH A CARD AND WIN THE CAR”. Identify the sales promotion technique.
(a) Quantity gift
(b) Container premium
(c) Instant draw
(d) Rebate
Answer: (c) Instant draw

Question. Shri Shri Ltd. entered into the market with its ayurvedic medicines. The company is enjoying good market benevolence. In order to have the customers trust, they also provide after sale consultations and also have supervision on complaints if any. Now they have entered the consumer items like cosmetics and food products in the market. Identify the element of marketing mix discussed here.
(a) Product
(b) Price
(c) Place
(d) Promotion
Answer: (a) Product

Question. Rahul Electronics is having the showroom in Laxmi Nagar. Number of electrical products are sold at his shop. Currently a stock of air conditioners is not sold. He asked one of his friends to suggest a way to sell it in off season. He suggested him to give offers on air conditioners like installation charges, stabilizer, would be free of cost, and one music system of SONY as free. Identify the promotional tool which can be used by the Rahul electronics through which his stock gets out.
(a) Sales promotion
(b) Marketing
(c) Advertising
(d) None of the options
Answer: (a) Sales promotion

Question. Exotica Ltd. company manufactures perfumes of different flavors. They pack the perfume bottles in the bubble wrap so that the chances of breaking minimizes. Each container has 10 bottles of perfume and 100 containers are loaded in the truck at once. Which of the following is the purpose of packaging the bottles in the containers?
(a) Transportation
(b) Warehousing
(c) Both (a) and (b)
(d) None of the options
Answer: (c) Both (a) and (b)

Question. ‘Beauty Products Limited’ is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant waste materials for its products for men and women. The company uses plant waste materials for its products and is the number one beauty brand in the country. It not only satisfies its customers but also believes in overall protection of the planet. Which marketing management philosophy is followed by Beauty Products Limited?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Societal concept
Answer: (d) Societal concept

Question. Suzy is very thirsty. She is in the middle of a desert but soon finds a cold drinks’ shop. She goes and purchases three bottles and drinks them to satisfy her thirst. After drinking the cold drink she realises that it has been developed after analysing the needs and preferences of the potential customers. On observing the outer side of the bottle she finds details like contents, flavour, size, price, etc. Which feature of marketing is highlighted in the above case?
(a) The cold drink emphasises on exchange
(b) The cold drink provides additional market offerings
(c) The cold drink creates a market offering by giving details like contents, flavour, etc.
(d) None of the options
Answer: (c) The cold drink creates a market offering by giving details like contents, flavour, etc.

Question. “Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country,” says Arti. Finally, she and her colleague, Ramesh, decided to make a business out of it. They launched a Facebook page, asked people what they wanted, and they came up with a list of about 100 places and tied up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Arti and Ramesh will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time.
(a) Advertising and Marketing
(b) Transportation and Warehousing
(c) Transportation and Motivation
(d) Personal Selling and Bonus Issue
Answer: (b) Transportation and Warehousing

Question. Advertisements of a protein supplement must inform the potential buyer that the product if taken beyond a given dose can be harmful to the diabetics. Which dimension of business environment is highlighted here?
(a) Technological environment
(b) Socio-cultural environment
(c) Legal environment
(d) All of the options
Answer: (c) Legal environment

Question. Mohit Gupta is working with Yellow Security Services Ltd. He is looking into promoting his company on a large scale through billboards across the expressway. The company provides security services in Delhi and Noida at short notice to various companies. Mohit Gupta is well-known in his village for providing employment to unskilled people. Name the advertising tool used by Mohit?
(a) Newspapers ads
(b) Outdoor advertising
(c) Advertisement on Radio
(d) All of the options
Answer: (b) Outdoor advertising

Question. Purchase of goods worth Rs. 30,000, leads to obtaining a free airline ticket for Meera to meet her favourite celebrity. Which sales promotional tool is used here?
(a) Distribution of gifts
(b) Free samples
(c) Competition on contest
(d) None of the options
Answer: (a) Distribution of gifts

Question. Restro Inc. is a multinational corporation that creates consumer electronics, personal computers, servers and computer software. The company also has a chain of retail stores known as Restro Stores. Despite high competition, Restro has succeeded in creating demand for its products, giving the company power over prices through product differentiation, innovative advertising and ensured brand loyalty. In the context of above case, name any one function of marketing that facilitates product differentiation.
(a) Labelling
(b) Branding
(c) Product development
(d) Customer support service
Answer: (b) Branding

Question. Khoobsurat Pvt. Ltd. is the largest hair salon chain in the Delhi, with over a franchise of 200 salons. The company is now planning to set up a manufacturing unit in Faribadad for production of various kinds of beauty products under its own brand name. In context of the above case, which of the following statements is True with regards to branding of the hair salon chain?
(a) It will allow the salon to be competitive with differential pricing across the chain
(b) It will be able to create a status symbol
(c) None of the options
(d) Both (a) and (b)
Answer: (d) Both (a) and (b)