CBSE Class 12 Business Studies Marketing Management VBQs Set 02

Question. Which of the following is the importance feature of the marketing?
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the options
Answer: (d) All of the options

Question. Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services
Answer: (b) Aims at maximizing sales

Question. Identify the elements of marketing mix:
(a) Product
(b) Price
(c) Promotion
(d) All of the options
Answer: (d) All of the options

Question. Which of the following is not the function of packaging?
(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification
Answer: (b) Pricing objectives

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding
Answer: (b) Marketing

Question. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept
Answer: (a) Societal marketing concept

Question. Which one of the following is not a element of marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process
Answer: (d) Production process

Question. Which one of the following factors is not relevant in the price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation
Answer: (b) Age of an organisation

Question. Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations
Answer: (a) Advertising

Question. Registering a trademark gives to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information
Answer: (c) Protection

Question. Within 2 years of it’s inception, ABC Limited has created a positive image about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion
Answer: (c) Public relation

Question. In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited :
(a) Standardisation
(b) Product Designing
(c) Customer Support Service
(d) Gathering and analyzing market information
Answer: (d) Gathering and analyzing market information

Question. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
(a) Storing and assorting products in order to create time utility
(b) Regarding the channels or using intermediaries
(c) Both (a) and (b)
(d) One regarding branding, packaging and labelling
Answer: (b) Regarding the channels or using intermediaries

Question. A tube of shaving cream usually comes in a cardboard box. This is an example of:
(a) Primary package
(b) Secondary package
(c) Transportation package
(d) None of the options
Answer: (b) Secondary package

Question. On the eve of Diwali, Sodhi super mart is giving offers to the customers of buy 1 get 2 free. Identify the method of sales promotion.
(a) Discount
(b) Rebate
(c) Quantity gift
(d) Usable benefit
Answer: (c) Quantity gift

Question. Beauty Women is a leading cosmetic company which sell variety of products such as kajal, lipsticks, eyeliner etc. Identify the ingredients of marketing mix.
(a) Price
(b) Place
(c) Product
(d) Promotion
Answer: (c) Product

Question. When a customer shows proof of purchase he/ she was refunded a part of money paid by him as price. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Refund
(d) Lucky draws
Answer: (c) Refund

Question. Unibix company is a mobile company offers a discount of Rs. 1000 to clear off excess inventory. Identify the method of sales promotion :
(a) Discount
(b) Rebate
(c) Lucky draw
(d) Usable benefit
Answer: (b) Rebate

Question. An innovative organization involved in the manufacturing of electronic products launches its products in the trade fair every year. This is done to gain attention of the general public. Identify the function of public relations department / mentioned.
(a) Product publicity
(b) Press relations
(c) Lobbying
(d) Corporate communication
Answer: (a) Product publicity

Question. “They don’t sell what they can make, but they make what they can sell “. Name the marketing philosophy to which this statement is related.
(a) Societal marketing concept
(b) Marketing concept
(c) Product concept
(d) None of the options
Answer: (b) Marketing concept

Question. The process of creating and producing package for a product is known as:
(a) Place or physical distribution
(b) Price
(c) Packaging
(d) Promotion
Answer: (c) Packaging

Question. It is another way of offering product at reduced prices. However, unlike rebate discount is in percentage. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Usable benefit
(d) Lucky draws
Answer: (a) Discount

Question. A holiday package or a free service (like talk time) is offered on the purchase of a product. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Usable benefit
(d) Lucky draws
Answer: (c) Usable benefit

Question. When a customer shows proof of purchase he/ she is repaid a part of money paid by him as price. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Refund
(d) Lucky draws
Answer: (c) Refund

Question. Telenor Ltd. is a mobile company offers a discount of Rs. 1500 to clear off excess inventory. Identify the method of sales promotion.
(a) Discount
(b) Rebate
(c) Lucky draw
(d) Usable benefit
Answer: (b) Rebate

Question. Actual distribution of products takes place through channels of distribution or directly. Deciding how many channels would be preferred or how the goods will be transported form one place to another are the main concerns. Identify the function of marketing.
(a) Promotion
(b) Physical distribution
(c) Transportation
(d) Storage or Warehousing
Answer: (b) Physical distribution

Question. It manages relations with the press to present true and correct information about the company. Thus, public relations help to create a positive image about the company in the eyes of various interest holders like consumers, government, suppliers etc. Identify the role of public relations.
(a) Press Relation
(b) Product Publicity
(c) Corporate Communication
(d) Lobbying
Answer: (a) Press Relation

Question. A tube of cold cream comes usually comes in a cardboard box. This is an example of?
(a) Primary package
(b) Secondary package
(c) Transportation package
(d) None of the options
Answer: (b) Secondary package

Question. A consumer products manufacturing company is offering a number of products like toiletries, detergent powder, food products, etc. Identify the element of marketing mix referred here.
(a) Product mix
(b) Price mix
(c) Place mix
(d) Promotion mix
Answer: (a) Product mix

Question. “BUY THREE GET ONE FREE”. Identify the sales promotion technique.
(a) Quantity gift
(b) Discount
(c) Sampling
(d) Rebate
Answer: (a) Quantity gift

Question. How customer support services helps in bringing repeat sales from the customers?
(a) By developing brand loyalty
(b) By providing after sales services
(c) By handling customers complaints
(d) All of the options
Answer: (d) All of the options

Question. To meet the objectives of the firm, the Asian Paints contributed large amount of funds to enable farmers to use local resources effectively. Identify the objectives of management.
(a) Organisational objectives
(b) Social objectives
(c) Personal objectives
(d) None of the options
Answer: (b) Social objectives

Question. Reema purchased a chocolate from a grocery store. The information provided was not legible. After consuming chocolate, she fell sick. Identify which aspect neglected by the marketer here.
(a) Packaging
(b) Labelling
(c) Grading
(d) None of the options
Answer: (b) Labelling

Question. Hemlata started an electrical appliances shop. To increase her customers, she hired 10 sales person who will sell the products door to door. Identify the promotional tool used here.
(a) Advertising
(b) Sale promotion
(c) Public relations
(d) Personal selling
Answer: (d) Personal selling

Question. What do you call an individual or seller who exchanges any type of goods and services for payment?
(a) Auctioner
(b) Marketer
(c) Buyer
(d) Donor
Answer: (b) Marketer

Question. What is the advantage of registering trademark?
(a) It is legally registered word, phrase, symbol and/or a design that identifies and distinguishes products of one company from those of other competing companies.
(b) It protects the product during handling and from extreme temperatures.
(c) Both (a) and (b)
(d) It sorts out large heterogeneous products produced by products.
Answer: (a) It is legally registered word, phrase, symbol and/or a design that identifies and distinguishes products of one company from those of other competing companies.

Question. Tracy coolers is a very progressive company. The owners of the company feel that unless and until they contribute to the society it is worthless to exist. In a recent move by the government the organisation decided to help it. The company will be making five teams of hired environmentalists from foreign countries. This team will help the local people clean the portions of a polluted river in the country. The costs of this project will be borne by the company. Identify the marketing philosophy involved in the case above.
(a) Production concept
(b) Product concept
(c) Societal marketing concept
(d) Marketing concept
Answer: (c) Societal marketing concept

Question. Mansi took her niece Ridhima for shopping to ‘Mega Stores’ to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Identify the technique of sales promotion used by the company.
(a) Reducing sales price
(b) Competitions or contests
(c) Full finance
(d) Product combination or free products
Answer: (d) Product combination or free products

Question. Maya bought multi-gym equipment from a renowned company. The company gave a warranty period of 1 year. Maya used to work out on this equipment daily. Everything was going fine but one day some problem in the wire of the equipment occurred. Maya called the company and told them that it is still in the warranty period. A service engineer from the company visited her home and fixed the problem. Maya was further told that the maintenance service for 1 year is free of cost. Which element of marketing mix is maintained in the case above?
(a) Price
(b) Place
(c) Promotion
(d) Product
Answer: (d) Product

Question. Customers will prefer creative and innovative products that are new or improved versions of existing products along with quality and performance. Which philosophy of management is this?
(a) Product concept
(b) Marketing concept
(c) Societal concept
(d) None of the options
Answer: (a) Product concept