CBSE Class 12 English Kinds Of Classified Advertisements Notes

COMMERCIAL ADVERTISEMENT

COMMERCIAL OR DISPLAY ADVERTISEMENTS

• They are designed for commercial purposes.

• Require more space, hence are costly. Must be attractive as they with visuals,

catchy phrases and slogans.

MAIN FEATURES:

• Must be attractive-with a catchy caption, heading or sub-headings.

• Figurative language. (alliteration and metaphors especially)

• Proportionate spacing of fonts with different sizes.

• Usually attractive with catchy slogans, punch lines, witty Expressions, pictures or sketches.

• Special offers or discount, if any.

• Details of the product or event given in a clear, precise way.

• Give name, contact number and address of the advertiser.

• Present the matter in a box.

Commercial Advertisements-Sample 

Draft attractive Commercial Advertisement inviting customers to a leading resort called ‘FORT RESORT AND FARMS’ to organize weddings, parties and other events.

Note- You can use Match Stick figures and rough sketches for illustration. Do not spend much time on illustration. Written language and expressions will only help you score better.

Exercise for Practice (Advertisement)

1- M/s Blue Towers, a readymade jeans company is launching their 2011 range of jeans for men and women. Prepare a beautiful advertisement.

2- M/s Leather Shoes have brought a new range of formal shoes for men. Prepare a suitable advertisement for the range.

3- M/s Metro Shirts have introduced their new summer range of men’s shirts and T-shirts. Prepare an attractive advertisement for the range.

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