With globalization and the advent of international fashion/ retail brands into Indian market and designers/ companies climbing onto the growing Indian Retail industry bandwagon it does become important for each one of them to develop a unique brand identity and maximise visibility amongst their customer/ prospect base.
For an aspirant/ candidate who want to seek inside knowledge of the fashion industry/ planning to develop a fashion business / currently in the fashion industry but in non management area, it is an appropriate course. The course curriculum covers the entire gamut of the business of fashion and style and exposes the aspirant/ candidate to problem solving skills, strategic planning, decision making, leadership, organizational goals and competitive market study. This programme does open up new portals for fashion designers and aspiring entrepreneurs as well.
Fashion business management is an exhaustive field of study dedicated towards the ever morphing fashion industry. This programme ( which normally lasts for 3 years and the cases of some institutions – four years ) educates the aspirants/ candidates about Product Development, Engineering, Sourcing, Merchandising, Product Planning, Go to Market Strategies and the overall aspects of Marketing related to the fashion industry. The focus is on augmenting the students’ intake of theoretical knowledge with powerful practical involvement that imitates the future real life situations in the fashion industry. It imparts those necessary skills required to run a national/international brand. Apart from the basics listed above, the course also imparts knowledge in areas like production management, order procurement/ purchases, negotiations, productivity planning and Industrial Engineering. The course curriculum enables the aspirants/ candidates acquire diversity of both Indian and International experience. They also are given clear understanding of the global fashion industry and its trends.
Upon successful completion of the course, the candidates can get into the following careers – Production Managers, Product Managers, Merchandising Specialists, Marketing Manager, Buyer, Vendor Management and Visual Merchandisers. An alternative choice is to pursue a Masters in Fashion Management ( MBA/ MA ).
It should necessarily be said that fashion industry is ever changing and is in need of management professionals who have a clear business acumen and a flair for this industry.
While some of the institutions do conduct entrance examinations to choose the best of the applicants, mostly it is enough if the candidate has cleared HSC or equivalent board with a minimum of 50% aggregate to be eligible for admission to this course.