With globalization and the advent of major fashion and retail brands into Indian market and designers/ companies are literally exploding onto the growing Indian Retail industry it does become important for each one of them to develop a unique brand identity and maximise visibility amongst their customer/ prospect base.
This colossal task is made possible by Fashion Communication professionals who excel in extending the strategy of design beyond the domain of the product to include all aspects of communication design.
The Fashion Communication programme ( a 3 year programme ) is definitely a unique opportunity for those who wish to pursue a career in fashion business, retail merchandising and communication field in the area of media – newspaper, television, journalism and events. The course curriculum, which is being offered by media institutes / colleges across the country, now includes the basics of design, understanding how fashion studios work, technical drawings, fashion styling, fashion journalism, portfolio development and the principles of marketing. This programme allows aspirants to master the skills necessary for professional success. Aspirants/ candidates learn to apply critical decision making tools and practical knowledge in solving issues across various applications associated with the fashion business. Some of the institutes also incorporates product launches, store events, TV Shows and exhibitions and relates to visual imagery, text, information and experiential design.
Upon successful completion of the course, aspirants/ candidates get to pursue ( in the fashion industry) the areas of marketing, general management, entrepreneurship, broadcast production, fashion journalism, reporting, editing, advertising, public relations, publicity, event management, visual merchandising, store planning, event co-ordination and fashion photography.
Therefore, the aspirants/ candidates emerge as dynamic professionals equipped with an intensive skill, knowledge and concept base to offer the most viable and effective communication solutions to the fashion industry.
The normal eligibility for getting admitted to this course is that the aspirant/ candidate need to have cleared HSC or equivalent board. Some of the institutions have entrance examinations as well to test the aptitude of the candidates and choose the best for the course. Bachelor of Arts in Fashion Media Communication