CBSE Class 12 Entrepreneurship Entreprise Marketing Worksheet Set B

Entrepreneurship
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Read and download free pdf of CBSE Class 12 Entrepreneurship Entreprise Marketing Worksheet Set B. Download printable Entrepreneurship Class 12 Worksheets in pdf format, CBSE Class 12 Entrepreneurship Enterprise Marketing Worksheet has been prepared as per the latest syllabus and exam pattern issued by CBSE, NCERT and KVS. Also download free pdf Entrepreneurship Class 12 Assignments and practice them daily to get better marks in tests and exams for Class 12. Free chapter wise worksheets with answers have been designed by Class 12 teachers as per latest examination pattern

Enterprise Marketing Entrepreneurship Worksheet for Class 12

Class 12 Entrepreneurship students should refer to the following printable worksheet in Pdf in Class 12. This test paper with questions and solutions for Class 12 Entrepreneurship will be very useful for tests and exams and help you to score better marks

Class 12 Entrepreneurship Enterprise Marketing Worksheet Pdf

ENTREPRISE MARKETING
 
Issued on:
 
1 What does ‘product’ mean in marketing mix? Explain the various elements of product mix.
 
2 Flipkart, an e-trading business giant, started operations with online selling of goods. People who wanted to buy at ease at any time. Through its quality service and timely delivery and return policy it has crafted a position for itself. It has developed its logo very attractive. The brand value has increased a lot.
(i) What do you understand by ‘brand’?
(ii) What is a logo? Give any two functions that logo serves.
 
3 Identify the negotiation method in which each side works towards a solution where everyone wins something.
 
4 What kind of distribution would you adopt for consumer durable and perishable goods?
 
5 Mother dairy dealing in dairy products and fruits and vegetables sells it various products like milk, curd, cheese, fresh vegetables, etc., through its own outlets. It also deals in frozen vegetables, processed food like fruit juices, jams, pickle, etc. Its slogan is “Happy People, Happy Food”.
(i) What is the tagline of Mother Dairy?
(ii) What type of distribution channel is adopted by Mother dairy? Explain.
 
6 Komal has started a herbal toothpaste manufacturing unit. She has decided about the logo,packaging format and labelling of the product. Her friend Neha asked her whether she has taken care of the legally recognized exclusive rights of other manufacturers in the industry before taking the above stated decisions.
Identify and give the meaning of the concept about which Neha asked Komal.
 
7 Explain any four factors that lead to effective employee relationship.
 
8 ‘Pure Neer India Ltd.’ is the manufacturers of water purifiers. The company has developed a new water purifier that not only converts the hard water into soft water but also kills the bacteria and other harmful microorganisms present in it. The company has named the water purifier as‘Nirmal Neer’ and for its marketing appointed salesman throughout the country. The company also trained the salesmen to provide information about the usefulness of the Nirmal Neer water purifiers to the customers and motivate them to buy the same.
(a) Name and explain the type of promotion strategy adopted by the company
(b) Also identify the channel of distribution used by the company.
 
9 Blessy Ltd. decided to diversify into manufacturing vitamin enriched water apart from their original business of cold drinks. The finance and marketing department sat and decided to adopt either of these two pricing techniques-adding a certain percentage of profit to the cost of production or to sell at a lesser amount so as to capture huge market. They put forth their finding to the CEO.
Identify the technique and state one advantage and one disadvantage for each pricing method.
 
10 How does the nature of product and nature of market affect the selection of channels of distribution?
 
11 Lalit introduced a new mobile phone in the market with some innovative features which were liked by the customers. He fixed a very high price for this. Name and explain the method of pricing Lalit had followed.
 
12 Raghav after doing his B.Pharma degree from a reputed government college started two chemist shops in two different localities of his home town. Encouraged with the success of these shops, he started six more shops in different cities of the state. His strategy was to cut price, focus on lower and middle class patients and open shops near hospitals. He operated on very thin margins. But he was not able to maintain sufficient funds to meet the day to day expenses of the business. The staff of the shops did not give much attention to the customers and there was very poor system of control. Because of this mismanagement he started incurring huge losses and his business failed.Based on the above para identify and explain any four causes of business failure of Raghav.
 
13 Explain any three types of Intellectual Property Rights.


Please click on below link to download CBSE Class 12 Entrepreneurship Entreprise Marketing Worksheet Set B

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CBSE Class 12 Entrepreneurship Enterprise Marketing Worksheet

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