CBSE Class 11 Marketing Sample Paper Set I
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1. Define Environmental Threat and Opportunity Profile (ETOP). 2 A company’s brand positioning relates to: (Choose the correct alternative) (a) The market share (b) The way consumers perceive it in comparison with competitors (c) Determining target customer’s needs (d) Its product features...
1. Define Environmental scanning. 2 A company‟s brand positioning relates to: (Choose the correct alternative) (a) The market share (b) The way consumers perceive it in comparison with competitors (c) Determining target customer‟s needs (d) Its product features relative to other brands. 3...
Please click on below link to download CBSE Class 11 Marketing Sample Paper Set G Solved
VALUE POINTS 1. According to Philip Kotler, “ Marketing mix is the combination of four elements called the 4P’s- Product, Price, Promotion and Place that every company has the option of adding, subtracting or modifying in order to create a desired marketing strategy”.2. Initiator 3. (b)...
VALUE POINTS 1. (b) Promotion 2. According to Philip Kotler, “ Marketing mix is the combination of four elements called the 4P’s- Product, Price, Promotion and Place that every company has the option of adding, subtracting or modifying in order to create a desired marketing strategy”. 3...
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