CBSE Class 11 Marketing Sample Paper Set E Solved

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Read and download PDF of CBSE Class 11 Marketing Sample Paper Set E Solved designed as per the latest curriculum and examination pattern for Class 11 issued by CBSE, NCERT and KVS. The latest Class 11 Marketing Sample Papers have been provided with solutions so that the students can solve these practice papers and then compare their answers. This will help them to identify mistakes and improvement areas in Marketing Class 11 which they need to study more to get better marks in Class 11 exams. After solving these guess papers also refer to solved Class 11 Marketing Question Papers available on our website to build strong understanding of the subject

Sample Paper for Class 11 Marketing Pdf

Students can refer to the below Class 11 Marketing Sample Paper designed to help students understand the pattern of questions that will be asked in Class 11 exams. Please download CBSE Class 11 Marketing Sample Paper Set E Solved

Marketing Class 11 Sample Paper

CBSE Class 11 Marketing Sample Paper Set E Solved


VALUE POINTS
 
1. (b) Promotion 
 
2. According to Philip Kotler, “ Marketing mix is the combination of four elements called the 4P’s- Product, Price, Promotion and Place that every company has the option of adding, subtracting or modifying in order to create a desired marketing strategy”.
 
3. (a) Product 
 
4. Initiator 
 
5. (d) a problem or need 
 
6. In a society, the cultural study can be made by over viewing religion, customs, language, traditional arts, work-patterns of people. Culture is prescriptive, socially shared, facilitator of communication, subjective, cumulative and dynamic. The thinking patterns are passed from generation to generation. These factors make an important basis for market segmentation, product development, advertising, etc. The consumption habits, eating habits, food-preferences, etc. signal the producers about what should be produced and supplied in the market.
 
7. Influencer: The person who directly or indirectly has some influence on the final buying decision of others. People who influence the buying decision.
 
Decider: The person who finally determines part or the whole of the buying decision i.e., all like whether to buy, what to buy.
 
Gatekeeper: The person who permits the flow of certain information and restricts flow of some set of information.
 
8. 1. Marketing mix is the core of marketing process: Marketing mix involves important decisions relating to each element of the mix. The impact of the mix is best when proper weightage is allotted to each element and they are combined for attaining best results.
 
2. Marketing mix has to be reviewed constantly in order to meet the changing requirements: The marketing manager has to constantly review the mix and the market scenario and make necessary changes in the marketing mix according to changes in the conditions and complexity of the market.
 
3. Changes in external environment facilitate alterations in the mix: Changes keep on taking place in the external environment. For many industries, the customer is the most fluctuating variable of environment. Customers’ tastes and preferences change very fast. Brand loyalty and purchasing power also change over a period.
 
4. Changes taking place within the firm also necessitate changes in marketing mix: Changes within the firm may take place due to technology or product line or in the size and scale of operation. All such changes call for corresponding changes in the marketing mix.
 
5. Applicable to business and non-business organization: Marketing mix is applicable not only to business organizations but also to non-business organizations, such as clubs and educational institutions.
 
6. Helps to achieve organizational goals: An application of an appropriate marketing mix helps to achieve organizational goals like increased profits and market share.
 
7. Concentrates on customers: A clear focus point of marketing mix is the customer, and the marketing mix is expected to provide maximum customer satisfaction (Any 5 points)
 
9. 1. Problem Recognition –During the first stage of the consumer decision making process, the consumer becomes aware of the difference between the actual state (where we are now and the ideal state (‘where we want to be’)). This stage motivates the individual to achieve the desired state of affairs.
 
2. Information Search – In the second stage, the consumer gathers information related to his/her fulfillment of a desired state of affairs. This search identifies alternative means of problem solution. High- involvement purchases may invite large information searches, while low- involvement purchases require little search activity. The search may include internal or external sources of information.
 
3. Evaluation of Alternatives-The third step in the consumer decision making process is to evaluate the evoked set of options identified during the search step. The result of the evaluation stage helps in choosing a brand or product in the evoked set or might also result in a decision to start search for additional alternatives, when all those which were identified during the initial search seem to be unsatisfactory.
 
4. Purchase Decision and Action The search and alternative evaluation stages of the decision process result in the final purchase decision and the act of making the purchase. At this stage, the consumer has evaluated each alternative in the evoked set based on his/her personal set of evaluative criteria and lowered the alternatives down to one.
 
5. Post-Purchase Evaluation- The purchase act might result in one of two:
Satisfaction – The buyer feels satisfied at the reduction of the gap between the actual and the ideal states or might experience dissatisfaction with the purchase.
 
Dissatisfaction – Sometimes, however, consumers experience some post purchase anxieties, called cognitive dissonance. It is a thought that one has not made the right decision.


Please click on below link to download CBSE Class 11 Marketing Sample Paper Set E Solved

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Sample Paper Marketing Class 11

We hope you liked the above provided CBSE Class 11 Marketing Sample Paper Set E Solved. To get an understanding of the type of questions which were asked in exams, it is important for Class 11 students to refer to CBSE Class 11 Marketing Sample Paper Set E Solved that we have provided above. Students can download the Sample Paper for Class 11 Marketing which will be coming in the exams so that you can practise them and solve all types of questions that can be asked in exams. If you do CBSE Class 11 Marketing Sample Paper Set E Solved for Class 11 Marketing you will easily understand the way examination Sample Paper are set by teachers.

Class 11 Marketing Sample Paper

The latest Sample Paper CBSE Class 11 Marketing Sample Paper Set E Solved covers all the topics which have been suggested by CBSE in their Class 11 Marketing syllabus for the current year. By doing CBSE Class 11 Marketing Sample Paper Set E Solved you will understand the regular questions and MCQ questions for Class 11 Marketing which are always asked and learn them so that you can get full marks in those questions.

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Marketing Sample Paper Class 11 with Solutions

We have provided CBSE Class 11 Marketing Sample Paper Set E Solved with solutions. You will be able to understand the type of answers which you should write in Class 11 Marketing exams to score good marks. You should attempt all the last year question paper for Class 11 and Class 11 Marketing MCQ Test in examination conditions at home and then compare their answers with the solutions provided by our teachers. This way you will be able to identify your weak areas and also understand how the teachers of Class 11 Marketing set their questions in the exams.

CBSE Class 11 Marketing Sample Paper with solutions

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