GSEB Class 7 Social Science Solutions Chapter 18 સંચાર-માધ્યમ અને જાહેરાત

Question 1. Fill in the blanks with appropriate words or numbers:
Answer:

• To send good wishes to a friend, a **greeting** card is used.
• The start of telegram service in India happened in the year **1885**.
• Radio is an **audio (communication-medium)** type of medium.
• A popular audio-visual tool for entertainment is **cinema**.
• To gain knowledge about minerals within the Earth's core, **artificial satellites** are a very helpful medium.

Exam Tip: Remember key dates and specific examples of communication media when answering fill-in-the-blank questions about historical events or types of media.

Question 2. State whether the following statements are true or false:
Answer:

• Rakshabandhan Rakhi can be sent by international letter. **False**
• Food is a primary human requirement. **True**
• Police departments use walkie-talkies. **True**
• All items shown in advertisements are of high quality. **False**
• A mobile phone is an excellent communication device. **True**

Exam Tip: For true/false questions, carefully read each statement and consider if it aligns with general knowledge or specific concepts taught in the subject.

Question 3. Answer the following questions in one or two sentences:
Answer:

Question 3.1. How can money be sent through the post office?
Answer: Money can be easily sent through the post office using a money order service.
In simple words: You can send money through the post office by using a money order.

Exam Tip: Always specify the exact method or service when asked about how a particular task is performed.

Question 3.2. Name any two media for advertising.
Answer: Advertising uses many media, for example, wall paintings, radio, and cinema. Other options include television, banners, mobile phones, telephones, pamphlets, shopping bags, bus stop benches, magazines, newspapers, bus or train sides, musical instruments, electricity bills, and property tax bills.
In simple words: Two ways to advertise are through wall paintings and radio shows.

Exam Tip: When asked for "any two," provide clear and distinct examples. While the source gives many, choosing just two saves time and fulfills the requirement.

Question 3.3. What is communication medium?
Answer: A communication medium refers to a comprehensive system or arrangement used for sending or receiving information and messages from one location to another.
In simple words: A communication medium is a system that helps send and get messages from one place to another.

Exam Tip: Define terms clearly and concisely, focusing on the core purpose and function of the concept.

Question 3.4. State two benefits of advertising.
Answer: Two advantages of advertising are:
1. The printed price on the item can be easily determined.
2. General information about the product can be spread to many people.
In simple words: Advertising helps people know an item's price and tells many people about it.

Exam Tip: When listing benefits, use clear, distinct points to make your answer easy to read and understand.

Question 3.5. What kind of advertisements does the government make for social awareness?
Answer: The government creates several advertisements for public awareness, such as:

• Don't do child marriages.
• Maintain good health.
• Control population growth.
• Give education to daughters.
• Protect children from malnutrition.

Exam Tip: When listing examples, try to cover a range of categories (health, education, social issues) to show a comprehensive understanding.

Question 4. Write a short note:
Answer:

Question 4.1. Disadvantages of advertising
Answer: The drawbacks of advertising are as follows:

• A lot of money is spent on advertising, which increases the price of the goods. Thus, consumers have to bear the burden of advertising costs.
• The person who promotes the product may not actually use that item themselves.
• Sometimes, we might get fooled when buying things based on attractive advertisements.
• Watching advertisements on TV can sometimes make us feel embarrassed or hesitant because we cannot afford to buy every product, and we cannot always provide them to our children and elders.
• Advertising also boosts the trend of impulsive purchases of goods due to show-off culture.

Exam Tip: When discussing disadvantages, present clear points about financial impact, ethical concerns, and social effects to provide a complete picture.

Question 4.2. Use of artificial satellite
Answer: Man-made artificial satellites are incredibly useful as a communication medium. These satellites, placed in space, help us get daily news, weather updates, and other programs on televisions, computers, and mobile phones anywhere on Earth. We can also find information about water and minerals beneath the Earth's surface. Artificial satellites help us know the distance between our homes and other places, as well as routes. Satellites are also very important for national defense.
In simple words: Artificial satellites help us with daily news, weather, and other programs on our devices. They also find water and minerals, map distances, and are very important for a country's safety.

Exam Tip: When explaining the utility of technology, describe its diverse applications across communication, resource mapping, navigation, and defense.

Question 4.3. Facilities available through mobile phone
Answer: In modern times, the mobile phone is a very significant communication tool. Through a mobile phone, one person can talk to another from any location by dialing numbers, and they can also send messages. Mobile phones offer many features like a clock, video-audio player, calendar, calculator, and radio. With a mobile phone, railway, bus, and cinema tickets can be booked. A lot of information can be obtained using the internet available on mobile phones. In today's world, a mobile phone has become an essential device for various conveniences.
In simple words: Mobile phones are crucial today for talking, sending messages, and using features like clocks and media players. They help book tickets and access online information, making life easier.

Exam Tip: When listing facilities, categorize them (communication, entertainment, utility, information access) to provide a structured and comprehensive answer.

Question 5. Answer the following questions in two-three sentences:
Answer:

Question 5.1. Why are communication media useful in a democracy?
Answer: Communication media are very beneficial for getting information about national events to the public in a democracy. They help inform people about the government's activities to improve their lives. Information about education, agriculture, and health carried out by the government can be obtained through communication media. Opposition parties also use these media to highlight flaws in government actions and policies. Public opinion is vital in a democracy, and media like daily newspapers, radio, television, and films play a crucial role in shaping it. Thus, for all the reasons mentioned above, communication media are very important in a democracy.
In simple words: Communication media are important in a democracy because they inform citizens about events and government work. They help spread awareness on education and health. The media also allows opposition to point out government errors and shapes public opinion, which is key in a democracy.

Exam Tip: Emphasize the roles of communication media in transparency, public awareness, accountability, and opinion formation to explain their utility in a democracy.

Question 5.2. How will you use communication media?
Answer: I will use communication media responsibly and thoughtfully in various ways:

• To bring public attention to issues like pollution, water scarcity, poverty, unemployment, female education, child labor, and violence against women, there should be more public discussions through media like television, radio, and daily newspapers.
• When these issues are discussed on television, ruling and opposition party members often accuse each other publicly, which has a negative impact on society. Therefore, participants in discussions should maintain decorum and respect in their speech.
• Videos of atrocities against women, children, the elderly, and the poor should not be uploaded to mobile phones.
• Students studying in schools and colleges should use mobile phones only for communication. They should use the internet and games on mobile phones sparingly and wisely, as the light from mobile phones can harm the eyes and negatively affect study time.

Exam Tip: When asked about personal usage, present a balanced approach that covers both the positive applications and responsible usage of communication media, including ethical considerations.

Question 5.3. Awareness comes from cinema. Explain.
Answer: Various films shown in cinemas usually teach people about social, cultural, and moral topics. These films have brought about significant changes in society. Cinema helps us learn to fight against certain rituals, beliefs, superstitions, and misconceptions. From all these points, it can be said that cinema generates awareness.
In simple words: Cinema teaches people about society, culture, and good values. It helps change old, wrong beliefs and fights against superstitions. So, cinema really helps to make people more aware.

Exam Tip: Focus on how cinema influences societal values, beliefs, and awareness through its portrayal of various themes and issues.

Question 5.4. State the benefits of TV.
Answer: Television is the most popular audio-visual communication medium today. Its main advantages are as follows:

• Through television, we can watch and listen to news, films, serials, educational and religious programs, advertisements, and other content.
• Information about natural disasters like floods, earthquakes, storms, and tsunamis can be obtained quickly.
• Live broadcasts of recent news and various sports can be watched and heard.
• Entertainment can be enjoyed through television.

Exam Tip: When listing benefits of a medium like TV, cover its uses for information, entertainment, education, and disaster communication.