RBSE Solutions Class 12 Business Studies Chapter 8 Advertisement

RBSE Class 12 Business Studies Chapter 8 Textbook Exercise

RBSE Class 12 Business Studies Chapter 8 Very Short Answer Type Questions

 

Question 1. Define advertisement.
Answer: Advertisement is a way to present and promote ideas, products, and services without using personal contact. It is always done by a known company or person.
In simple words: It is a non-personal way to show and sell ideas, products, or services from someone clearly identified.

🎯 Exam Tip: Remember the keywords 'non-personal presentation' and 'identified sponsor' when defining advertisement.

 

Question 2. Give two objectives of advertisement.
Answer: Advertisement aims to achieve several goals. First, it tries to make people want to buy a product and then increases the overall demand for it. Second, it works to boost the total sales of the product. Third, advertising helps bring in new buyers for the product.
In simple words: The main goals of advertising are to make people want to buy a product, increase its sales, and attract new customers.

🎯 Exam Tip: When listing objectives, focus on clear, distinct outcomes like increasing desire, sales, and customer base.

 

Question 4. Mention two merits of advertisement.
Answer: Here are two advantages of advertising. First, advertising is a very cost-effective way to communicate with many people. Second, advertisements can reach a huge number of people at the same time.
In simple words: Advertising is cheap and can reach many people at once.

🎯 Exam Tip: Focus on economic benefits and wide coverage when listing merits of advertising.

 

Question 5. What is meant by 'Classified Advertisement'?
Answer: A classified advertisement is a type of ad printed in newspapers. It appears in special sections, taking up a specific amount of space under a particular heading. Examples include ads for tenders or auctions.
In simple words: Classified ads are small newspaper ads placed in special sections under specific topics, like for tenders or auctions.

🎯 Exam Tip: Highlight 'special columns,' 'specified space,' and 'specific heading' as key characteristics of classified advertisements.

 

Question 6. What do you mean by Sandwichman Advertisement?
Answer: A sandwichman advertisement involves a person wearing two large printed boards. These boards are tied together and hang over the person's shoulders, making them look like a 'sandwich' between the two ads. This method helps display advertisements in public places.
In simple words: A sandwichman wears two large ad boards, one in front and one behind, making them a walking advertisement.

🎯 Exam Tip: Describe the visual aspect of a person wearing two boards when explaining a sandwichman advertisement.

 

Question 7. Give any two limitations of advertisement.
Answer: Here are two downsides of advertising. First, it is not as strong or persuasive as personal selling. Second, it is not ideal for a seller's market, where demand is already high.
In simple words: Advertising is less powerful than personal selling and not good for markets where products already sell easily.

🎯 Exam Tip: Common limitations include lack of personal touch and reduced effectiveness in high-demand markets.

 

Question 9. Give two benefits of Advertisement to the Society.
Answer: Advertising offers two key benefits to society. First, it creates more jobs and work opportunities for people. Second, it helps improve the quality of life for people by introducing new products and choices.
In simple words: Advertising helps create jobs and improves how people live by offering more choices.

🎯 Exam Tip: When discussing societal benefits, focus on broader impacts like employment and living standards.

 

Question 10. List the benefits of advertisement for middlemen by giving any two points.
Answer: Middlemen benefit from advertising in two main ways. First, advertising reduces their business risk because products are easier to sell. Second, it increases their profits by driving up sales of the advertised goods.
In simple words: Advertising helps middlemen by reducing their risks and increasing their profits due to higher sales.

🎯 Exam Tip: For middlemen, remember how advertising simplifies sales and reduces the chance of unsold stock.

 

Question 11. What are the benefits of advertisement for customers ? Give any two points.
Answer: Customers gain two main benefits from advertising. First, advertisements teach consumers about new products and their features. Second, by offering more choices and better quality, advertising helps to improve people's overall standard of living.
In simple words: Advertising teaches customers about products and improves their living standards by providing better options.

🎯 Exam Tip: Focus on information and improved lifestyle when describing benefits for customers.

 

Question 12. Explain any two techniques of advertisement.
Answer: Two common advertising techniques are emotional appeal and using facts and statistics.

• Emotional Appeal: This method uses people's feelings and fears to connect with them. Advertisers often highlight needs like wanting something new, desiring to be attractive, or feeling secure.
• Facts and Statistics: This technique involves using numbers, evidence, and real-life examples to demonstrate how effective a product is.

In simple words: Emotional appeal uses feelings like fear or desire, while facts and statistics use numbers and proof to show a product's value.

🎯 Exam Tip: When explaining techniques, clearly define each and give examples or how it works to persuade consumers.

Objectives of Advertisement

• The main goal of advertising is to boost sales.
• It helps greatly in finding new customers.
• Advertising helps businesses deal with competition and keep demand steady.
• It improves the company's reputation by highlighting better-quality products and services.
• Advertising reaches people who salesmen cannot easily contact.

 

Question 2. Explain any five advertising medias.
Answer: Here are five different types of advertising media:

• Outdoor Advertising: This type of advertising grabs public attention on busy roads and in markets. It includes things like posters, billboards, and large signboards.
• Press Advertising or Print Media: This refers to advertisements found in newspapers and magazines. Modern businesses often use this method.
• Magazines and Journals: Ads placed in weekly, monthly, or annual magazines are known as Magazine Advertisements.
• Audio and Visual Advertising: The main examples here are radio and television advertising, which use sound and sight to reach audiences.
• Purchase Point Advertising: This involves giving small gifts like diaries, key chains, or pen holders to potential customers. These items have product ads printed on them to promote specific goods.

In simple words: Advertising uses outdoor displays, newspapers, magazines, radio, TV, and small promotional gifts to reach people.

🎯 Exam Tip: When listing advertising media, group them by their primary method (e.g., visual, print, audio-visual) and provide common examples for each.

 

Question 3. Write a short note on newspaper advertising.
Answer: Newspaper advertising includes two main categories: classified and non-classified advertisements.

• Classified Advertisements: These ads are placed in specific sections of the newspaper, usually in dedicated columns with limited space and a specific heading, such as for tenders or auctions. They are brief and use few words.
• Non-classified Advertisements: Unlike classified ads, these do not have a reserved space. They can appear on any page of the newspaper, based on the advertiser's preference, and usually have more flexibility in design and content.

In simple words: Newspaper ads come in two types: classified, which are small, specific ads in fixed columns, and non-classified, which can be placed anywhere on a page.

🎯 Exam Tip: Differentiate between classified and non-classified ads by mentioning their placement, space, and word count limitations.

 

Question 4. Explain briefly the merits of advertisement as a tool of promotion.
Answer: Advertising is a strong promotional tool with several benefits:

• Economy: It is a very cost-effective way to communicate when you need to reach a huge number of people.
• Mass Reach: Advertising can reach a wide audience across a large geographical area.
• Enhances Customer Satisfaction and Confidence: Ads build trust in potential buyers, making them feel more secure about a product's quality, leading to greater satisfaction.
• Information: It acts as a communication method, giving consumers details about available products that can meet their needs.
• Convenience: Advertising helps build a positive image for a brand, which is key for increasing sales. With enough information from ads, consumers can easily choose products without lengthy comparisons.

In simple words: Advertising is cost-effective, reaches many people, builds customer trust, gives product information, and makes buying easier.

🎯 Exam Tip: Structure your answer by clearly identifying each merit with a bolded heading, then provide a concise explanation for each.

 

Question 5. Write a note on outdoor advertisement.
Answer: Outdoor advertising is very popular today, aiming to catch the eye of people in busy areas. It covers various forms:

• Wall Painting (Mural Advertising): This involves painting product messages and slogans in bold letters on walls of buildings like shops, houses, and bridges.
• Posters and Hoardings: Posters are put up on buildings, bridges, and other public places, especially in busy spots like main crossings, to share messages with people walking by.
• Electrical Signboard Displays: These use lights or neon tubes to draw attention, particularly at night. They often show short messages in different colors and are placed in areas with heavy traffic.
• Signage Advertising: This category includes methods like 'sky writing' (where airplanes form words with chemicals), plane banners pulled by aircraft, mobile billboards, plastic bags used for newspapers with ads, and advertisements attached to grocery carts.

In simple words: Outdoor advertising uses wall paintings, posters, lighted signs, and signage like plane banners or mobile billboards to get people's attention in public.

🎯 Exam Tip: When describing outdoor advertising, provide concrete examples of different forms and explain where and how they are typically used.

 

Question 6. Mention any four limitations of Advertisement.
Answer: Here are four limitations of advertising:

• Less Forceful: Advertising is not a personal way to communicate, so it's less effective than direct, one-on-one selling.
• Lack of Feedback: It's hard to know how well an advertisement works because there's no quick or precise way to get feedback on the message delivered.
• Inflexibility: Advertising messages are often standardized and cannot be easily changed or tailored for different groups of customers.
• Inferior Goods: Poor quality or cheap products cannot stay popular in the market for long, even with extensive advertising. False ads for such goods won't work in the long run.

In simple words: Advertising is not very strong, lacks direct feedback, is inflexible, and cannot sell bad products for long.

🎯 Exam Tip: When discussing limitations, consider aspects like personal interaction, measurement of effectiveness, adaptability, and product quality issues.

 

Question 7. State any four points stating the need and functions of Advertisement.
Answer: Advertisement serves several important needs and functions:

• Educate Consumers: It helps inform customers about a product, its benefits, and other useful details.
• Inform about Price Changes: It keeps customers updated on any changes in product prices.
• Increase Sales: A primary function is to drive up the sales of products and services.
• Create New Customers: It plays a crucial role in attracting new buyers to a product.

In simple words: Advertising is needed to inform customers, tell them about price changes, boost sales, and bring in new buyers.

🎯 Exam Tip: When listing needs and functions, include both informational roles (educating, price updates) and business goals (sales, customer acquisition).

 

Question 8. Explain briefly the benefits offered by advertisement to manufacturers.
Answer: Manufacturers gain several benefits from advertising:

• Facing Competition: Advertising is a key tool for dealing with market competition. It builds customer loyalty, highlights new product uses, and supports sales efforts.
• Support to Salesmen: It makes salesmen's jobs easier because customers are already familiar with the product and its uses.
• Retailers' Interest: Ongoing advertising boosts a firm's image and goodwill, making middlemen and salesmen more willing to offer their services because they feel secure and proud to be associated with successful products.
• Higher Sales Volume: Advertising helps grow demand, enter new markets, and increase sales of existing products.

In simple words: Advertising helps manufacturers by tackling competition, making sales easier for their team, attracting retailers, and increasing overall sales volume.

🎯 Exam Tip: Focus on how advertising aids business strategy, sales force, distribution channels, and market growth for manufacturers.

 

Question 9. Explain briefly the benefits offered by advertisement to consumers.
Answer: Consumers benefit from advertising in two main ways:

• Education to Consumers: Advertisements provide valuable education and information to consumers about new products and their many different uses.
• Improved Standard of Living: By introducing a variety of quality products, advertising helps enhance people's living standards, giving them more and better consumption choices.

In simple words: Advertising teaches consumers about new products and improves their living standards by offering more choices and better quality.

🎯 Exam Tip: Focus on the informational value and the impact on lifestyle when explaining consumer benefits.

 

Question 10. What are the benefits of advertisement to the society at large ?
Answer: Advertising offers several benefits to society as a whole:
1. It shows a glimpse of a nation's lifestyle, helping to promote its art and culture.
2. It creates more jobs and work opportunities.
3. It raises people's standard of living by providing good quality products at fair prices, ensuring consumers are satisfied.
4. It encourages new research and development, leading to the creation of new products and finding new uses for existing ones.
In simple words: Advertising helps society by promoting culture, creating jobs, improving living standards with good products, and boosting new product development.

🎯 Exam Tip: When discussing societal benefits, consider aspects like culture, employment, quality of life, and innovation.

 

Question 11. Explain how middlemen tend to benefit by advertisement.
Answer: Middlemen benefit significantly from advertising:

• Contact with Producers: Advertisers promote their products widely, making it easier for middlemen to connect with them to become distribution agents. Wholesalers also advertise, allowing retailers to contact them if interested.
• Helps in Sales: Advertisements often include the names of dealers, agents, or wholesalers. This allows customers to reach these middlemen directly, boosting sales.
• Lowers the Risk: Continuous advertising highlights a product's unique features, encouraging repeat purchases. Well-advertised products have a strong market demand, reducing the need for extensive sales effort and lowering the risk of unsold inventory for dealers due to high turnover.

In simple words: Advertising helps middlemen connect with producers, directs customers to them, and reduces their business risk by creating strong demand for products.

🎯 Exam Tip: When explaining benefits for middlemen, think about their roles in distribution, sales, and inventory management, and how advertising supports these.

RBSE Class 12 Business Studies Chapter 8 Long Answer Type Questions

 

Question 1. Explain the meaning of advertisement. Elucidate the role of advertisement in growth and expansion of business.
Answer: Advertisement is a non-personal method of presenting and promoting ideas, goods, and services by a clearly identified sponsor. It's considered a crucial marketing tool.
Definitions:

• American Marketing Association: Defines advertising as "any paid non-personal presentation and promotion of ideas, goods and services by an identified sponsor."
• Boyard O' Wheeler: Defines it as "non-personal presentation of ideas, goods or services for the purpose of inducing people."

Role in Business Growth and Expansion:

• Helps in Facing Competition: Advertising is very useful in managing intense market competition. A product's survival and presence in the market largely depend on effective advertising, as it builds brand loyalty.
• Information about New Products: It helps businesses launch new products and make them widely known and popular in the market.
• To Discover Prospective Buyers: Advertising is the only way to persuade new customers to buy a variety of goods produced in large scale today, boosting company sales.
• To Educate the Consumer: With many products making similar claims, advertising helps buyers decide which product to trust by providing clear information about their merits, quantity, and benefits.
• To Support Salesmen: Advertising makes selling easier by making customers aware of product features and uses, encouraging repeat purchases, and creating a ready market for advertised goods, thus reducing the effort needed from salesmen.

In simple words: Advertising is a non-personal way to promote products from a known source. It helps businesses grow by dealing with competition and introducing new products to people. It also helps find new buyers, educates consumers, and supports salesmen.

🎯 Exam Tip: For a comprehensive answer, first define advertisement (you can use multiple definitions), and then clearly outline its various roles in business growth using bullet points.

 

Question 2. Explain in detail the different advertisement media.
Answer: Advertising media are the various channels through which businesses spread their messages to the public. Manufacturers use several types of advertising media:

• I. Outdoor Advertising: This type has become very popular, designed to capture public attention on busy roads and in markets. It includes various displays such as posters, billboards, and electric signs.
• II. Press Advertising or Print Media: This is a widely used method by modern businesses, involving advertisements placed in newspapers and magazines.
  
  • (a) Newspaper Advertising: Newspapers have a broad reach, being read by diverse groups of people in many places. This makes them a highly effective medium for advertising, which generally consists of two main types. Newspaper advertisements can be printed on any page, based on the advertiser's wishes.
• III. Magazines and Journals: Periodicals are a powerful and popular advertising medium. Many types of magazines-economic, religious, political, and entertainment-are circulated. Advertisements can be placed in suitable magazines, and technical or trade journals are useful for advertising professional books and products.
• IV. Audio and Visual Advertising: Audio (voice) and visual advertising have grown in popularity. The main forms of this type of advertising are radio and television advertising.
• V. Purchase Point Advertising: These are displays, often called POP (Point of Purchase) or POS (Point of Sale) displays, placed in retail stores. Their purpose is to attract consumer interest and promote product sales. Manufacturers typically create these displays for distribution to wholesalers and retailers who sell their goods.
• VI. Speciality Advertising: Items like diaries, key chains, purses, pen holders, desk trays, paperweights, and carry bags are given as gifts to potential customers to advertise certain products. The advertiser's name, address, and the product's brand name are printed or engraved on these novelties.
• VII. Direct Mail Advertising: This medium involves preparing a mailing list of potential customers. Messages are sent directly to individual customers through mail, using circular letters, booklets, leaflets, or folders. This informs them about new or improved products and encourages them to buy.

In simple words: Advertising media are ways to reach people, like outdoor ads (posters, billboards), print ads (newspapers, magazines), audio-visual ads (radio, TV), point-of-sale displays, promotional gifts, and direct mail.

🎯 Exam Tip: When explaining advertising media, classify them (e.g., outdoor, print, audio-visual) and describe the main characteristics and examples of each.

 

Question 3. Explain the concept of advertisement and discuss various techniques of advertisement commonly used by manufacturers.
Answer: Advertisement is the act of communicating information to attract, promote, and convince people about products or services. Manufacturers use various techniques:

• Emotional Appeal: This technique uses consumers' needs and fears to persuade them. Common appeals include the need for new things, attractiveness, acceptance, avoiding being ignored, replacing old items, or security.
• Promotional Advertising: This involves giving free product samples to consumers, often at trade fairs or special events, to capture their attention.
• Bandwagon Advertising: This method aims to convince customers to join the majority who are already buying a product, making them feel like they are part of a winning trend.
• Facts and Statistics: Advertisers use numbers, evidence, and real examples to demonstrate the effectiveness and quality of their products.
• Unfinished Advertisement: In this technique, advertisers claim their product works 'better' without specifying how much better compared to competitors. For instance, a Lays ad might say, "No one can eat just one."
• Weasel Words: This technique involves using words that avoid making a direct claim while still suggesting superiority. Advertisers might not say their product is the best, but they also don't deny it. For example, a Sunsilk hairfall solution ad might say it 'reduces hairfall' but not that it 'stops hairfall.'
• Endorsements: Advertisers employ celebrities or famous personalities to promote their products. These endorsers share their personal experiences with the product to influence consumers.

In simple words: Advertising uses emotional pull, gives free samples, shows what others buy, uses facts, makes vague claims, uses tricky words, and features celebrities to promote products.

🎯 Exam Tip: Start by defining the concept of advertisement, then transition into a detailed discussion of different techniques used by manufacturers. Provide a clear example for each technique to illustrate its application.

 

Question 4. Write an essay on the importance of Advertising.
Answer: Advertising plays a crucial role in modern times, touching every part of life. It should be seen as an investment rather than a social waste, offering numerous advantages.
I. Benefits to Businessmen / Manufacturers: Advertising helps manufacturers and traders in these ways:

• Facing Competition: It's a key tool for dealing with tough competition. By building brand loyalty, showing new product uses, and running sales promotions, it helps keep sales and market share stable. It also boosts personal selling efforts.
• Support to Salesmen: Advertising makes salesmen's jobs easier because customers are already familiar with the product and know its uses.
• Higher Profits: Quick sales, reduced production costs, and other factors lead to greater profits for the advertiser.
• Enhances Goodwill: Advertising helps build a positive image and strong reputation for the company and its products. A good image improves the company's ability to withstand competition and economic downturns.

II. Benefits to Consumers: Consumers also benefit from advertising for these reasons:

• Education to Consumers: Advertisements educate and inform consumers about new products and their many different uses.
• Better Quality: Advertising builds consumer trust in product quality, ensuring they receive good quality goods and reducing the risk of being cheated.

III. Benefits to the Middlemen: Advertisements benefit middlemen in the following ways:

• Help in Sales: Advertising provides detailed information about products, reducing the need for extensive sales efforts.
• Lowers the Risk: Continuous advertising highlights product features, encouraging repeated buying. High sales turnover of advertised goods reduces the risk of unsold stock for dealers.
• Increase in Profits: Middlemen automatically gain from advertised goods without spending on their own advertising, leading to cost savings and higher profits.
• End of Unhealthy Competition: Manufacturers often offer incentives and commissions based on the quantity bought by middlemen, which encourages more sales and increases their income.

IV. Benefits to the Society: Advertising offers these advantages to society:

• It shows a glimpse of a nation's lifestyle, promoting its art and culture.
• It creates more employment and job opportunities.
• It improves people's standard of living by providing better quality goods at reasonable prices, leading to maximum consumer satisfaction.
• It encourages research and development, leading to new products and new uses.

In simple words: Advertising benefits businesses by boosting sales and reputation, consumers by educating them and ensuring quality, middlemen by easing sales and reducing risk, and society by promoting culture, creating jobs, improving living standards, and fostering innovation.

🎯 Exam Tip: For essay-style questions on importance, structure your answer by covering benefits for different stakeholders like manufacturers, consumers, middlemen, and society, with distinct points for each.

 

RBSE Class 12 Business Studies Chapter 8 Objective Type Questions

 

Question 1. From where has the word 'advertisement' originated?
(a) Latin word “Adverto”
(b) French word “Adverto”
(c) Both (a) and (b)
(d) None of the options
Answer: (a) Latin word “Adverto”
In simple words: The word 'advertisement' comes from the Latin word 'Adverto'. Knowing where words come from can help you understand their meaning better.

🎯 Exam Tip: Remember that 'Adverto' is a Latin word, not French, to avoid common confusion.

 

Question 2. “Adverto” means “to turn attention towards something”.
(a) True
(b) False
(c) All of the options
(d) None of the options
Answer: (a) True
In simple words: The word "Adverto" means to direct someone's focus to something. This is exactly what advertisements try to do.

🎯 Exam Tip: Understanding the root meaning of 'Adverto' helps you grasp the main purpose of advertising.

 

Question 3. Which is regarded as a prominent tool of marketing?
(a) Motivation
(b) Sales promotion
(c) Advertisement
(d) None of the options
Answer: (c) Advertisement
In simple words: Advertisement is a very important way to market products. It helps businesses reach many people and tell them about what they sell.

🎯 Exam Tip: Identify advertising as a key marketing tool because of its wide reach and ability to inform customers.

 

Question 4. Advertisement is a ____ form of communication:
Answer: Advertisement is a non-personal form of communication.
In simple words: Ads talk to many people at once, not just one person individually. They are not face-to-face.

🎯 Exam Tip: Remember that advertisements reach a large audience without personal interaction, making them "non-personal" communication.

 

Question 5. "Advertising is salesmenship in print.” Who said this?
(a) R. V. Zacher
(b) Boyard O' Wheeler
(c) John. E. Kennedy
(d) None of the options
Answer: (c) John. E. Kennedy
In simple words: John E. Kennedy said that advertising is like selling something using printed words. It means advertisements are a way to convince people to buy things through written messages.

🎯 Exam Tip: For quote-based questions, accurately recall the person associated with the statement to score full marks.

 

Question 6. Advertisement is done by sponsor:
(a) Identified
(b) Unidentified
(c) Both (a) & (b)
(d) All of the options
Answer: (a) Identified
In simple words: The person or company paying for an ad is always known. They don't hide who they are.

🎯 Exam Tip: A key feature of advertising is that the source (sponsor) is always clear and known to the audience.

 

Question 7. Advertisement can be of these types :
(a) Oral
(b) Written
(c) Visual
(d) All of these.
Answer: (d) All of these.
In simple words: Advertisements can be spoken (like on radio), written (like in newspapers), or seen (like on TV). They use many different ways to reach people.

🎯 Exam Tip: When considering types of advertising, remember it covers all sensory forms like sound, text, and images.

 

Question 8. Advertisement is a form of communication :
Answer: Advertisement is a paid form of communication.
In simple words: Companies pay money to place ads. It's not a free way to share messages.

🎯 Exam Tip: Always remember that advertising involves a payment for the communication space or time.

 

Question 9. Objectives of advertisement are :
(a) To increase sales
(b) Create new customers
(c) Entry in new markets
(d) All of these.
Answer: (d) All of these.
In simple words: The main goals of advertising are to sell more products, find new buyers, and introduce products to new places. All these points are important for a business.

🎯 Exam Tip: When listing advertising objectives, think about how it helps a business grow in terms of sales, customer base, and market presence.

 

Question 10. Types of outdoor advertising are :
(a) Wall painting
(b) Posters and hoarding
(c) Both (a) & (b)
(d) None of the options
Answer: (c) Both (a) & (b)
In simple words: Outdoor advertising includes things like painting ads on walls and putting up posters or large hoardings. These are common ways to show ads outside.

🎯 Exam Tip: Recognize common forms of outdoor advertising such as wall paintings and hoardings.

 

Question 11. Newspaper advertising are of _____ types:
(a) Two
(b) Three
(c) Four
(d) Five
Answer: (a) Two
In simple words: There are two main kinds of advertisements you see in newspapers. They are usually either classified or non-classified ads.

🎯 Exam Tip: Remember the two main types of newspaper advertising: classified and non-classified.

 

Question 12. Demerits of outdoor advertising are :
(a) Low retention value
Answer: (a) Low retention value
In simple words: One problem with outdoor ads is that people don't remember them for very long. They see them quickly and then forget. Other demerits include temporary appeal, potential for pollution, and creating public nuisance.

🎯 Exam Tip: Think about how quickly people pass by outdoor ads; this explains why they have low retention and temporary appeal.

 

Question 13. For this type of advertisement a special column at specified space under specific heading is given. It is known as:
(a) Classified advertisement
(b) Non-classified advertisement
(c) Both (a) & (b)
(d) None of the options
Answer: (a) Classified advertisement
In simple words: When an ad is put in a special small section of a newspaper with a specific title, it's called a classified advertisement. These are often for things like job openings or items for sale.

🎯 Exam Tip: Understand that classified ads are defined by their placement in specific columns under particular headings.

 

Question 14. Techniques of advertisement used by markets are :
(a) Emotional appeal
(b) Promotional advertising
(c) Bandwagon advertising
(d) All of these
Answer: (d) All of these.
In simple words: Advertisers use many tricks to get your attention, like making you feel emotions, offering free samples, or showing that many other people use their product. All these are different ways they try to sell things.

🎯 Exam Tip: When asked about advertising techniques, consider the various psychological and direct methods used to influence consumers.

 

RBSE Class 12 Business Studies Chapter 8 Very Short Answer Type Questions

 

Question 1. From where has the word advertisement originated and what does it mean?
Answer: The word advertisement originated from the Latin word 'Adverto'. It means "to turn attention towards something".
In simple words: The word 'advertisement' comes from Latin. It means to make people look at something.

🎯 Exam Tip: Clearly state both the origin (Latin word 'Adverto') and its meaning ("to turn attention towards something") for a complete answer.

 

Question 2. What do you mean by advertisement?
Answer: Advertisement is a non-personal way to present and promote ideas, goods, and services. It is done by a sponsor who is clearly identified.
In simple words: An advertisement is a public message from a known company that promotes products or ideas without talking to people directly.

🎯 Exam Tip: Focus on the key terms: "non-personal presentation," "promotion of ideas, goods, and services," and "identified sponsor."

 

Question 4. "Advertisement is non-personal presentation of ideas, goods or services for the purpose of inducing people.” Who said this?
Answer: This statement was made by Boyard O' Wheeler.
In simple words: Boyard O' Wheeler said that advertising is a way to show ideas or products to many people at once to make them want to buy them.

🎯 Exam Tip: Accurately recall the author of the quote to score full marks.

 

Question 5. State any two features of advertisement:
Answer:
1. Advertisement is done by an identified sponsor.
2. Advertisement can be oral, written, or visual.
In simple words: Ads are always from a known source and can be spoken, written, or seen.

🎯 Exam Tip: When listing features, choose distinct characteristics like the sender's identity and the format of the message.

 

Question 6. What is the prime objective of advertisement?
Answer: The main goal of advertisement is to increase the sales of a company's products.
In simple words: The biggest reason for ads is to sell more of what a company makes.

🎯 Exam Tip: The fundamental objective of most advertising is to boost sales.

 

Question 7. Mention any two objectives of advertisement.
Answer:
1. To increase sales.
2. To create new customers.
In simple words: Ads aim to sell more products and bring in new people to buy them.

🎯 Exam Tip: Focus on core business goals like increasing sales volume and expanding the customer base when stating objectives.

 

Question 8. What do you mean by outdoor advertising?
Answer: Outdoor advertising refers to advertisements displayed in busy areas like roads and market places. Its purpose is to attract the attention of people passing by.
In simple words: Outdoor advertising means showing ads outside in public places to get people's attention.

🎯 Exam Tip: Define outdoor advertising by its location (public, busy areas) and its primary goal (attracting attention of passersby).

 

Question 10. Write two merits of outdoor advertising.
Answer:
1. It is highly flexible.
2. It attracts attention quickly.
In simple words: Outdoor ads can be changed easily and they quickly catch people's eye.

🎯 Exam Tip: Emphasize flexibility (ease of change) and immediate impact (attracts attention) as key advantages of outdoor advertising.

 

Question 11. Write two demerits of outdoor advertising.
Answer:
1. It has low retention value.
2. It can cause pollution.
In simple words: People don't remember outdoor ads for long, and sometimes they can make places look messy or contribute to environmental concerns.

🎯 Exam Tip: Remember that outdoor ads are often temporary in memory and can have environmental downsides.

 

Question 12. What do you mean by press advertising or print media?
Answer: Press advertising, also known as print media advertising, is done through newspapers and magazines. It is commonly used by modern businesses.
In simple words: Press advertising means putting ads in newspapers and magazines. Businesses use it a lot today.

🎯 Exam Tip: Clearly link press advertising with newspapers and magazines as its primary channels.

 

Question 13. What are the two types of newspaper advertising?
Answer:
1. Classified advertising.
2. Non-classified advertising.
In simple words: Newspaper ads come in two main kinds: classified (small, specific sections) and non-classified (larger, regular ads).

🎯 Exam Tip: Distinguish between classified ads (structured by category) and non-classified ads (general display ads) in newspapers.

 

Question 14. Mention two types of classified advertisements published in newspaper.
Answer: Two types of classified advertisements published in newspapers are:
1. Tenders
2. Auctions
In simple words: Classified ads can include official notices like "Tenders" for work or "Auctions" for sales.

🎯 Exam Tip: Think of common categories within classified sections, such as tenders and auction notices.

 

Question 16. Write two dis-advantages of non-classified advertisement.
Answer: Two disadvantages of non-classified advertisement are:
1. Casual attention.
2. Not suitable for illiterates.
In simple words: People might not pay much attention to non-classified ads, and those who cannot read won't understand them.

🎯 Exam Tip: Consider the audience's engagement level and literacy when evaluating the disadvantages of non-classified ads.

 

Question 17. Write the full forms of POS and POP.
Answer:
1. POS - Point of Sale.
2. POP - Point of Purchase.
In simple words: POS means where you buy something, and POP means where you decide to buy something, often the same place.

🎯 Exam Tip: Accurately recall the full forms of common retail acronyms like POS and POP.

 

Question 18. Write two types of Audio and Visual advertising.
Answer: Two types of Audio and Visual advertising are:
1. Radio advertising.
2. Television advertising.
In simple words: Ads you hear on the radio or see on TV are examples of audio and visual advertising.

🎯 Exam Tip: Think of media that combine sound and sight when listing audio-visual advertising types.

 

Question 19. Write two merits of advertisement.
Answer: Two merits of advertisement are:
1. Advertisement is a very economical mode if a large number of people are to be reached.
2. Advertising has a mass reach.
In simple words: Ads can be cheap per person if they reach many people, and they can reach a huge number of people at once.

🎯 Exam Tip: Highlight the cost-effectiveness per person and the broad audience reach as major benefits of advertising.

 

Question 21. Why is advertising not suitable for seller market?
Answer: Advertising is not suitable for a seller's market because there is already a strong demand for goods. In such a market, sellers do not need to make extra efforts to sell their products as customers are already willing to buy.
In simple words: In a market where products sell easily because many people want them, advertising isn't very useful.

🎯 Exam Tip: A seller's market implies high demand, making extensive advertising efforts unnecessary.

 

Question 22. What do you mean by Inelastic demand?
Answer: Inelastic demand refers to goods for which the demand does not change significantly even if their price changes. This means people will buy roughly the same amount regardless of price shifts.
In simple words: Inelastic demand means people buy the same amount of a product even if its price goes up or down.

🎯 Exam Tip: Remember that "inelastic" implies little to no change in demand despite price fluctuations, often for essential goods.

 

Question 23. Write any two needs for advertisement.
Answer: Two needs for advertisement are:
1. It provides information about new products to customers.
2. It helps in creating demand for products.
In simple words: Ads tell people about new things and make them want to buy products.

🎯 Exam Tip: Focus on advertising's primary roles: informing consumers and stimulating desire for products.

 

Question 24. How does advertisement help businessmen to fight the competition?
Answer: Advertisement helps businessmen fight competition by building brand loyalty and sharing information about new uses and special promotions for products. It helps them keep their sales steady and maintain their share of the market. It also supports personal selling efforts.
In simple words: Ads help businesses compete by making customers loyal and showing new ways to use products, which keeps sales strong.

🎯 Exam Tip: Link advertising's role in competition to building loyalty, informing about product benefits, and supporting sales efforts.

 

Question 25. How can businessmen earn higher profits through advertising?
Answer: Businessmen can earn higher profits through advertising by achieving rapid sales turnover and reducing production costs. These factors together lead to increased profits.
In simple words: Ads can help businesses make more money by selling products faster and making them cheaper to produce.

🎯 Exam Tip: Connect advertising's impact on sales volume and cost efficiency directly to higher profit margins.

 

Question 27. Give any one example of 'Weasel Word' Technique.
Answer: An example of the 'Weasel Word' technique is an ad for Sunsilk hairfall solution that claims it "reduces hairfall." However, the advertisement does not state that it completely stops hairfall.
In simple words: A 'Weasel Word' ad might say a shampoo "reduces" hairfall, but it doesn't promise to stop it fully. It uses words that sound good but don't commit to a strong claim.

🎯 Exam Tip: When identifying 'Weasel Word' techniques, look for vague or qualifying words that create an impression without making a concrete, testable claim.

 

Question 28. What is meant by Bandwagon Advertising?
Answer: Bandwagon advertising is a technique that tries to convince customers to join a large group of people who are already buying a particular product. It makes people feel like they will miss out if they don't buy it too.
In simple words: Bandwagon advertising makes you want to buy a product because everyone else is buying it.

🎯 Exam Tip: Recognize "Bandwagon" advertising by its appeal to social proof and the desire to be part of a popular trend.

 

Question 29. What is Endorsement Technique?
Answer: The endorsement technique involves advertisers using celebrities or famous personalities to promote their products. These celebrities share their own experiences with the product to make it more appealing to potential buyers.
In simple words: Endorsement is when famous people talk about how much they like a product to make you want to buy it.

🎯 Exam Tip: Identify endorsement as the use of well-known figures (celebrities) to promote products based on their supposed personal experience.

 

Question 30. What is Promotional Technique of Advertising?
Answer: The promotional technique of advertising involves giving away free samples of a product to consumers. The goal is to get their attention and encourage them to try and eventually buy the product.
In simple words: Promotional advertising is when companies give out free product samples to get people interested in buying them.

🎯 Exam Tip: Focus on "free samples" as the key characteristic of the promotional technique in advertising.

 

Question 31. What is complimenting the customers technique?
Answer: In the complimenting the customers technique, advertisers use catchy phrases or punch lines that praise consumers who buy their products. For example, an ad might say, "Garnier says 'Take care'" to make customers feel valued.
In simple words: This technique uses special lines in ads that make customers feel good about buying the product.

🎯 Exam Tip: Look for advertising slogans or messages that directly flatter or appreciate the consumer's choice to identify this technique.

 

RBSE Class 12 Business Studies Chapter 8 Short Answer Types Questions (SA – II)

 

Question 2. What do you understand by Vehicular Displays?
Answer: Vehicular displays are advertisements placed on the inside or outside of public vehicles like buses, railway carriages, and vans. This method has become popular to grab people's attention by using moving transport to spread messages across cities.
In simple words: Vehicular displays are ads put on or inside buses, trains, or other vehicles to show messages to people as they travel.

🎯 Exam Tip: Define vehicular displays by their unique placement on moving public transport and their ability to reach a wide, mobile audience.

 

Question 3. 'Modern age is the age of advertisement'. Comment.
Answer: It is true that the modern age is the age of advertisement. This is because the influence of advertising is visible in almost every part of life. It is important not only for businesses to boost sales and profits but also to educate consumers. People are inspired by ads to learn about new products, compare choices, and make informed decisions, impacting their daily needs and rights.
In simple words: The world today is heavily influenced by ads. They help businesses sell and teach people about products, affecting what we buy and how we live.

🎯 Exam Tip: When commenting on such a statement, include both the commercial impact (sales, profit) and the social impact (consumer education, influence on lifestyle) of advertising.

 

RBSE Class 12 Business Studies Chapter 8 Long Answer Type Questions

 

Question 1. Explain the meaning of advertisement and mention it objectives.
Answer: Advertisement means giving public notice about something. In business, it is a non-personal way to share information about ideas, products, or services. Its goal is to create interest and persuade people to buy. It is a key tool for marketing.
According to the American Marketing Association, advertising is any paid, non-personal way of presenting and promoting ideas, goods, or services by a known sponsor.
Boyard O' Wheeler defined advertising as a non-personal way to present ideas, goods, or services to encourage people to act.
Objectives of Advertisement:
1. Increase sales: The main goal of advertising is to make people want to buy a product and continue buying it.
2. Find new customers: It helps attract new buyers by telling them about the product and encouraging them to try it.
3. Enter new markets: Advertising helps companies introduce their products to new places and persuade new people to buy.
4. Build brand loyalty: It convinces customers that a product is superior to others, which helps build trust and make them loyal to the brand.
5. Face competition: It helps businesses compete effectively by highlighting their product's benefits and keeping customers confident.
6. Improve goodwill: It helps a company build a good image by showcasing the quality of its products and services.
7. Reach distant people: It can reach many people, even those salesmen cannot easily visit.
In simple words: Advertising is telling many people about a product or service in a paid way. Its goals include selling more, finding new buyers, building a good reputation, and staying competitive in the market.

🎯 Exam Tip: Focus on defining advertisement concisely and then listing its key objectives clearly, using simple, distinct points.

 

Question 2. What is outdoor advertisement? Explain its sources, merits and demerits.
Answer: Outdoor advertising aims to catch people's attention in busy public places like roads and markets. It uses various visual methods to promote products and services.
Sources of Outdoor Advertising:
1. Wall painting: Messages and slogans about products are painted on walls of shops, houses, and bridges.
2. Posters and hoardings: Posters are put up on walls of buildings, bridges, and other public places to reach people passing by, such as at main crossings, bus stands, and railway stations.
3. Electrical signboard displays: These use lights or neon tubes to attract attention, especially at night. Short messages are illuminated in colorful tubes at busy traffic centers.
4. Vehicular displays: Advertisements are placed on public transport vehicles like buses, railway carriages, and vans, both inside and outside.
5. Other forms: This also includes ads on plastic bags used for newspapers or attached to grocery carts.
Merits of Outdoor Advertising:
1. Very flexible: It can be easily changed or updated.
2. Quick attention: It catches people's eyes fast due to its prominent placement.
3. Low effort for viewers: People don't need to spend much time reading it to get the message.
4. Wide public appeal: Many different types of people see it in their daily routines.
Demerits of Outdoor Advertising:
1. Low retention value: People often forget the message quickly as they pass by.
2. Temporary appeal: Its impact does not last very long.
3. Can cause pollution: Too many signs can make places look messy and contribute to visual pollution.
4. Public nuisance: Sometimes, large or bright outdoor ads can bother people or distract drivers.
In simple words: Outdoor advertising means placing ads where many people can see them, like on roads or buildings. It is good for getting quick attention and reaching many people, but its message might not be remembered for long, and too many ads can be annoying.

🎯 Exam Tip: When explaining outdoor advertising, clearly define it, then list examples of its types (sources), and then provide distinct points for its advantages and disadvantages.