CUET Business Studies Mock Test Unit XI Marketing Set B

1. Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:

2. Which of the following act as a silent salesman?

3. Which of the following is a factor of marketing mix?

4. Selling goods by producer to consumer involves which channel?

5. Which of the following does not come under controllable factors?

6. Is objection to advertisement.

7. …………. refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.

8. Cardbox of Shaving Cream is the example of?

9. Which of the following functions of marketing helps in making product more attractive and improving its performance?

10. ……… refers to the important decisions related to the product such as quality, design, branding, product packaging, labelling, etc.

11. ‘‘Personal selling creates effective demand which results in increase in income, with increase in income, there will be more products and services, which in turn brings economic growth ’’. This statement signifies the importance of personal selling to

12. Marketing plays a very important role in the economy by

13. Which of the following refers to that process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified?

14. Which of the following statements is not correct?

15. Packing helps the marketers in

16. Which of the following is the function of marketing?

17. Which of the following refers to the process of designing a small slip or complex graphics that are a part of package, which denotes its nature, content and usage?

18. Which of the following does not come under the category of non-controllable factors?

19. Samsung is a leading manufacturer of electronic goods across the globe. It is planning to introduce a high end smart TV in the asian markets and is anticipating moderate demand for it. Based on these assumptions, it fixed the price of TV @ $ 1,500 per TV. Which of the following factors affected the price of the TV?

20. …………. is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services.