NCERT Book Class 7 EVS Industrialisation

20. Industrialisation, globalisation

and indigenous crafts

Background 

Small artisans are facing problems with the advent of commercialisation, new market forces, globalisation and cut throat competition that has transformed art into business. Often craftpersons and artists pursuing indigenous crafts and arts find it difficult to compete with mass production, packaging and marketing. Students may take up a project on how the commercialisation of indigenous art forms is affecting the life of people and the art or the product itself

Methodology

1. Discuss in your class the issue of indigenous arts, vocation getting degenerated due to marketisation, commercialisation, globalisation, and other forces.

2. Design a schedule for meeting and collecting information on the life and works of such indigenous artisans in the neighbourhood.

3. Try to find out the difficulties being faced by craftpersons and artisans in procuring raw materials, production process, marketing and the like. Also find how new forces are affecting their trade.

4. Write a report of their problems and how they face problems of marketisation in their vocation or job.

Conclusion

Prepare a report on your findings highlighting the problems being faced by artisans and craftpersons.

Follow-up

1. Find out the impact of commercialisation on the life and environment of artisans and craftpersons in the rural areas, or on the decline of indigenous toy making, and its causes.

2. Find out how industrialisation or globalisation affects the local artists or craftsmen in your state?

Please refer to attached file for NCERT Class 7 EVS Industrialisation