Read and download NCERT Class 7 Civics Understanding Advertising in NCERT book for Class 7 Social Science. You can download latest NCERT eBooks chapter wise in PDF format free from Studiestoday.com. This Social Science textbook for Class 7 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 7 Social Science to understand the answers of the exercise questions given at the end of this chapter
NCERT Book for Class 7 Social Science Understanding Advertising
Class 7 Social Science students should refer to the following NCERT Book Understanding Advertising in Class 7. This NCERT Book for Class 7 Social Science will be very useful for exams and help you to score good marks
Understanding Advertising NCERT Book Class 7
Understanding Advertising
Today we are surrounded by advertisements or ads as we call them. We watch these on television, listen to them on radio, see them on the streets and in newspapers and magazines. Even taxis and rickshaws carry advertisements on them. When we go to cinemas, we see advertisements before the film begins and on the Internet, they often pop-up when we go into different websites. What do advertisements do? How do they attract our attention? Read more to find out…
Advertisements draw our attention to various products and describe them positively so that we become interested in buying them. In this chapter, we will focus on the two advertisements that you see above to understand what advertising does and how it works.
Building brands and brand values Have you ever heard of the word brand? Advertising is all about building brands. At a very basic level, ‘branding’ means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market. So, let us look again at the advertisements above. Why do you think the manufacturers of the soap and the daal gave their products a specific name? Daals or pulses are usually sold loose in the market. We usually know daals by their different types like masoor ki daal, urad ki daal, etc. These names are not brand names. When a company takes masoor ki daal and puts it into a packet, it will need to give the daal a special name. It needs to do this so that we don’t confuse the daal in that particular packet with the daal that is sold loose. They decide on a name like ‘Top Taste Daal’. This naming of the product is called ‘branding’.
Similarly, in the case of the soap, there are many soaps in the market today. In bigger towns and cities, we no longer just say soap but rather refer to them using the different names of companies that make them. Given the many soaps in the market, the company will have to give the soap a different and special name. By doing this they create another brand of soap.
Just naming the product may not make us buy it. The manufacturers that made the soap and the daal still have to convince us that their soap and daal are better than the others available in the market. This is where advertising comes in. It plays a crucial role in trying to convince us to buy the product that is advertised.
The task of creating a brand does not stop at giving the product a special name. For example, just when ‘Top Taste Daal’ begins to be sold, another company decides to also sell daals in a packet and calls this ‘Best Taste Daal’. So, now there are two branded daals in the market. Both the companies are keen that you buy their daals.
The consumer is confused because you really cannot tell the difference between ‘Top Taste Daal’ and ‘Best Taste Daal’. The manufacturer has to give the consumer a reason to prefer a particular brand of daal. Just naming a daal does not help sell it. So, advertisers begin claiming certain special values for their brand. In this way, they try to differentiate it from other similar products. Look below at how the two daals try and do this.
From the advertisements, you can now see that the two daals are saying different things. ‘Top Taste Daal’ is appealing to our social tradition of treating guests extremely well. ‘Best Taste Daal’ is appealing to our concern for our children’s health and that they eat things that are good for them. Values such as treating our guests well and making sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
Brand values and social values
Advertisements are an important part of our social and cultural life today. We watch advertisements, discuss them and often judge people according to the brand products they use. Given that advertisements are such a powerful source of influence in our lives, we need to be able to understand the ways in which they work.
EXERCISES
1. What do you understand by the word brand? List two reasons why building brands is central to advertising?
2. Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:
a. What visuals and text is being used in these advertisements to attract my attention?
b. What values are being promoted in these advertisements?
c. Who is this advertisement speaking to and who is it leaving out?
d. If you could not afford the brand that is being advertised how would you feel?
3. Can you explain two ways in which you think advertising affects issues of equality in a democracy?
4. Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.
Please refer to attached file for NCERT Class 7 Civics Understanding Advertising
NCERT Class 7 Civics Understanding Advertising |
NCERT Class 7 Geography Life in the Temperate Grasslands |
NCERT Class 7 History The Creation Of An Empire |
NCERT Class 7 Geography Environment |
NCERT Class 7 Geography Inside Our Earth |
NCERT Class 7 Geography Our Changing Earth |
NCERT Class 7 Geography Air |
NCERT Class 7 Geography Water |
NCERT Class 7 Geography Natural Vegetation and Wild Life |
NCERT Class 7 Geography Human Environment |
NCERT Class 7 Geography Human Environment Interactions |
NCERT Class 7 Geography Life in the Deserts |
NCERT Class 7 History Tracing Changes Through a Thousand Years |
NCERT Class 7 History New Kings And Kingdoms |
NCERT Class 7 History The Delhi Sultans |
NCERT Class 7 History Our Pasts 2 The Mughal Empire |
NCERT Class 7 History Rulers And Buildings |
NCERT Class 7 History Towns Traders And Craftsperson |
NCERT Class 7 History Tribes Nomads |
NCERT Class 7 History Devotional Paths |
NCERT Class 7 History The Making Of Regional Cultures |
NCERT Class 7 History Eighteenth Century Political Formations |
NCERT Class 7 Civics Equality in Indian Democracy |
NCERT Class 7 Civics State Government |
NCERT Class 7 Civics How the State Government Works |
NCERT Class 7 Civics Gender |
NCERT Class 7 Civics Women Change the World |
NCERT Class 7 Civics Media and Advertising |
NCERT Class 7 Civics Markets Around Us |
NCERT Class 7 Civics A Shirt in the Market |
NCERT Class 7 Civics Struggles For Equality |
Social Science NCERT Book Class 7 Understanding Advertising
The above NCERT Books for Class 7 Social Science Understanding Advertising have been published by NCERT for latest academic session. The textbook by NCERT for Understanding Advertising Social Science Class 7 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Understanding Advertising NCERT etextbooks as the exams for Class 7 Social Science are always asked as per the syllabus defined in these ebooks. These Class 7 Understanding Advertising book for Social Science also includes collection of question. We have also provided NCERT solutions for Class 7 Social Science which have been developed by teachers of StudiesToday.com after thorough review of the latest book and based on pattern of questions in upcoming exams for Class 7 students.
NCERT Book Class 7 Social Science Understanding Advertising
The latest NCERT book for Understanding Advertising pdf have been published by NCERT based on the latest research done for each topic which has to be taught to students in all classes. The books for Class 7 Social Science Understanding Advertising are designed to enhance the overall understanding of students. All Class 7 NCERT textbooks have been written in an easy to understand language which will help to enhance the overall level of Class 7 students.
Understanding Advertising NCERT Book Class 7 Social Science
As the students of Class 7 need the books for their regular studies, we have provided all NCERT book for Understanding Advertising in pdf here for free download. All pdf NCERT books available here for Class 7 will help them to read on their mobile or computers. They can take a print of the Class 7 Social Science NCERT Book Understanding Advertising pdf easily and use them for studies. The NCERT textbooks for Class 7 Social Science have been provided chapter-wise and can be downloaded for free of cost.
Class 7 Social Science Understanding Advertising NCERT Book
Along with Social Science Class 7 NCERT Book in Pdf for Understanding Advertising we have provided all NCERT Books in English Medium for Class 7 which will be really helpful for students who have opted for english language as a medium. Class 7 students will need their books in English so we have provided them here for all subjects in Class 7.
Class 7 Understanding Advertising NCERT Book Social Science
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