CUET Entrepreneurship

The CUET Entrepreneurship (Subject Code: 311) exam is the primary subject for students aiming for specialized BBA programs, Venture Management, or family business courses. For this year exam, the NTA will focus on the NCERT Class 12 syllabus. This subject is special because it mixes qualitative strategies (like Branding and Networking) with quantitative analysis (like Working Capital and ROI calculations).For this year exam the new pattern requires you to attempt 40 out of 50 questions in 60 minutes. The NTA has significantly increased the weightage of Business Arithmetic (Unit 5) and Resource Mobilization (Unit 6). Students have to prepare properly the formulas for Economic Order Quantity (EOQ) and Return on Equity (ROE). There will also be Case-Study based questions in the Enterprise Growth Strategies unit, where you'll need to identify the best growth path. Access free Chapter-wise MCQ with answers and free mock tests to check your knowledge.

Unit No.Unit NameKey Topics to Master
IEntrepreneurial OpportunitySensing opportunities, Environment Scanning, Idea fields, and Trend spotting.
IIEntrepreneurial PlanningForms of business organization (Sole, Partnership, Co.), and the Business Plan format.
IIIEnterprise MarketingMarketing and Sales Strategy, Branding, Logo, Tagline, and Promotion strategies.
IVGrowth StrategiesFranchising (types/limitations), Mergers, and Acquisitions (reasons/types).
VBusiness ArithmeticWorking Capital, Inventory Control (EOQ), ROI, ROE, and Inventory Turnover Ratio.
VIResource MobilizationPrimary Capital Markets, Angel Investors, and Venture Capital funding.