Samacheer Kalvi Class 12 Commerce Solutions Chapter 17 Rights, Duties & Responsibilities of Consumers

I. Choose the Correct Answers.

Question 1. The final aim of modern marketing is __________
(a) Maximum profit
(b) Minimum profit
(c) Consumer satisfaction
(d) Service to the society
Answer: (c) Consumer satisfaction
In simple words: The main goal of modern marketing is to make customers happy with their purchases. When customers are satisfied, they are more likely to buy again and tell others.

🎯 Exam Tip: Focus on the ultimate goal of marketing beyond just sales; customer satisfaction builds long-term brand loyalty.

Question 2. __________ is the king of modern marketing.
(a) Consumer
(b) Wholesaler
(c) Producer
(d) Retailer
Answer: (a) Consumer
In simple words: In today's business world, the customer is the most important person. Businesses try their best to meet the customer's needs and desires because their choices drive the market.

🎯 Exam Tip: Remember that all marketing strategies are designed with the consumer's needs and preferences in mind.

Question 3. As the consumer is having the rights, they are also having __________
(a) Measures
(b) Promotion
(c) Responsibilities
(d) Duties
Answer: (c) Responsibilities
In simple words: Just like consumers have rights that protect them, they also have certain duties they must follow. These duties help ensure a fair marketplace for everyone.

🎯 Exam Tip: Consumer rights and responsibilities are two sides of the same coin, both essential for a balanced market.

Question 4. Which of the following is not a consumer right summed up by John F. Kennedy
(a) Right to safety
(b) Right to choose
(c) Right to consume
(d) Right to informed
Answer: (c) Right to consume
In simple words: While consumers have many rights, "Right to consume" is not one of the basic rights listed by John F. Kennedy. His key rights focused on safety, being informed, choosing, and being heard.

🎯 Exam Tip: Familiarize yourself with the core consumer rights as defined by John F. Kennedy, as they form the foundation of consumer protection laws.

II. Very Short Answer Questions

Question 1. Write short notes on "Right to be informed”
Answer: The "Right to be informed" means that consumers should receive all important facts about a product. This includes details about its quality, quantity, price, and how to use it safely. This right helps consumers make smart choices before buying anything. Manufacturers and sellers are expected to share all key information related to their products.
In simple words: Consumers have a right to know everything important about a product, like its quality and price, so they can make a good decision.

🎯 Exam Tip: When explaining this right, always mention that it empowers consumers to make educated purchasing decisions.

Question 2. What do you understand about the "Right to safety"?
Answer: The "Right to safety" is also called the "right to protection." It means consumers should be safe from products that are harmful or dangerous. This covers goods that could harm a consumer's health, put their life at risk, or damage their property. This right ensures that goods sold in the market are safe for use.
In simple words: The "Right to safety" means consumers should be protected from buying products that are unsafe or can cause harm.

🎯 Exam Tip: Highlight that this right applies specifically to products that pose a risk to health, life, or property.

Question 3. What are the rights of consumers according to John F. Kennedy?
Answer: Former U.S. President John F. Kennedy outlined several basic consumer rights. These rights are: the Right of Safety, the Right to be informed, the Right to choose, and the Right to be heard. These fundamental rights form the basis for modern consumer protection laws worldwide.
In simple words: According to John F. Kennedy, consumers have rights to safety, to be informed, to choose, and to be heard.

🎯 Exam Tip: List these four rights clearly and accurately, as they are a key historical reference in consumer protection.

Question 4. Which is the supreme objective of a business?
Answer: The main and most important goal of any business is to satisfy the consumer's needs and desires. While making a profit is important, keeping customers happy is essential for long-term success. A business thrives when it consistently meets the expectations of its target audience.
In simple words: The biggest goal of a business is to make sure its customers are happy and their needs are met.

🎯 Exam Tip: Emphasize consumer satisfaction as the overarching objective, leading to sustainable growth and profitability.

Question 5. What are the important aspects to be kept in mind by consumers while purchasing goods related to the quality of goods?
Answer: When buying products, consumers should think about their quality. They can learn about product quality from their own past experiences or from what other people say about using the product. Also, consumers can find information about quality by looking at websites or product reviews. Gathering information helps ensure they get good value for their money.
In simple words: When buying, consumers should check product quality by remembering past experiences, asking others, or looking online.

🎯 Exam Tip: Advise students to mention multiple sources of information for assessing product quality, demonstrating a comprehensive understanding.

III. Short Answer Questions

Question 1. What do you understand by "Right to redressal"?
Answer: The "Right to redressal" means that consumers have the right to get a solution or compensation if they face unfair trade practices or are cheated. If a consumer makes a complaint or protest, it should be settled fairly, and they should receive compensation within a proper amount of time. This right ensures that deserving claims are resolved justly and efficiently.
In simple words: "Right to redressal" means consumers can complain if they are treated unfairly and get a fair solution or money back.

🎯 Exam Tip: Clearly state that redressal involves both correcting unfair practices and providing appropriate compensation.

Question 2. What do you understand about "Right to protection of health and safety”?
Answer: The "Right to protection of health and safety" ensures that consumers are shielded from products that could harm their health, life, or property. It means that any health dangers or risks from products must be removed. This right also guarantees that essential items like food and medicines are safe to use and support life.
In simple words: This right protects consumers from unsafe products that could harm their health or life, ensuring dangerous items are removed.

🎯 Exam Tip: Highlight the broad scope of this right, covering both hazardous goods in general and critical items like food and drugs.

IV. Long Answer Questions

Question 1. What are the rights of consumers? [HIS] [CR]
Answer: Consumers have several important rights that protect them in the marketplace:
Right to be heard: This means consumers can express their complaints and dissatisfaction. They can expect that their concerns will be listened to and considered by sellers.
Right to be informed: Manufacturers and sellers must share all important details about products, such as quality, quantity, strength, purity, and price. This helps consumers make knowledgeable decisions.
Right to safety: This is the right to be protected from products that are dangerous or harmful to consumer health, lives, and property. All health hazards linked to goods should be removed, and essential life-saving items like food and drugs must be safe.
Right to choose: Consumers have the right to access and select from a wide variety of goods, including different qualities and brands, at fair prices. This promotes competition and better options.
Right to redressal: Consumers have the right to seek solutions or compensation for unfair trade practices or exploitation. Their complaints should be settled, and they should be compensated within a reasonable time. This ensures justice for consumers.
Right to consumer education: Consumers should gain knowledge and stay well-informed about their rights. They need to know what help they can get if a product or service fails to meet expectations. This empowers them to act effectively.
In simple words: Consumers have rights like being heard, getting information, being safe, choosing products, getting help for problems, and learning about their rights. These rights protect them when they buy things.

🎯 Exam Tip: For long answers on consumer rights, list each right clearly and provide a concise explanation for each, ensuring all key aspects are covered.

Question 2. Explain the duties of consumers. [BEEBI] [N]
Answer: Besides having rights, consumers also have important duties to follow. These help create a fair and responsible market:
1. Buying Quality Products at Reasonable Price: Consumers should gather full information about a product's price, quality, and terms before buying it. This ensures they make a wise purchase.
2. Ensure the Weights and Measurement before Purchase: It is the consumer's duty to check that they are getting the correct weight and measure of the product. This prevents being cheated on quantity.
3. Reading the Label Carefully: Consumers must thoroughly read the product label. Labels provide important information about ingredients, usage, warnings, and expiry dates.
4. Beware of False and Attractive Advertisements: It is important for consumers to verify if an advertisement is genuine before purchasing a product based on it. They should not fall for misleading claims.
5. Ensuring the Receipt of Cash Bill: Consumers have a legitimate duty to ask for and keep the cash receipt and any warranty card that comes with the bill. This receipt is proof of purchase and is needed for complaints.
In simple words: Consumers have duties like checking product quality, price, weight, reading labels, being careful about ads, and always asking for a bill. These duties help them be smart buyers.

🎯 Exam Tip: Structure your answer with clear headings for each duty and provide a brief explanation to demonstrate understanding.

Question 3. What are the responsibilities of consumers?
Answer: Consumers have several key responsibilities to ensure fair transactions and proper use of products:
• The consumer must pay the agreed price for goods according to the sale contract's terms and conditions.
• It is the consumer's duty to contact the seller to arrange for goods delivery. If they do not, the goods may not be delivered.
• Consumers are responsible for taking delivery of goods at the agreed date and time.
• If a consumer refuses or delays taking delivery, they must cover any loss the seller might experience.
• Consumers are obligated to pay any interest or special fees if their payment is delayed.
• It is the consumer's responsibility to ask for and collect the invoice, cash receipt, delivery note, and guarantee card as proof of purchase.
• Consumers must strictly follow the instructions and safety warnings when using products.
• They should also follow directions from doctors and other professionals when using certain products.
• Consumers have a responsibility to clearly communicate their needs and expectations for a product to the seller.
• If defects or problems are found, consumers must file a complaint with the seller.
• Consumers should not compromise on quality; they must look for standard quality marks like ISO, Agmark, or FPO on labels.
In simple words: Consumers are responsible for paying on time, taking delivery, following product instructions, keeping bills, complaining about problems, and checking for quality marks like ISO.

🎯 Exam Tip: Remember to list various responsibilities that show how consumers contribute to a healthy market, from payment to product usage and quality checks.

12th Commerce Guide Rights, Duties & Responsibilities of Consumers Additional Important Questions and Answers

I. Choose the Correct Answers

Question 1. The consumer is to be protected against any __________
(a) unfair practices of trade
(b) family functions
(c) profit-making firm
(d) loss in business
Answer: (a) unfair practices of trade
In simple words: Consumers need protection from dishonest or unfair ways of doing business, which can harm them. This protection helps ensure everyone is treated fairly when buying or selling things.

🎯 Exam Tip: Identify the core reason for consumer protection: to prevent exploitation and ensure fairness in the market.

Question 2. __________ Should be conscious of his duties.
(a) Producer
(b) Consumer
(c) Seller
(d) NOTA
Answer: (b) Consumer
In simple words: It is important for consumers to know and remember their own responsibilities. Being aware of their duties helps them to be more careful and make better choices.

🎯 Exam Tip: Remember that consumer responsibility is as crucial as consumer rights for a well-functioning marketplace.

Question 2. The consumer is the __________ of the modem marketing.
(a) Manager
(b) Director
(c) King
(d) None of the options
Answer: (c) King
In simple words: In modern marketing, the consumer is seen as the most important element. Their wants and needs guide all business decisions.

🎯 Exam Tip: Understand that the "consumer is king" concept highlights the customer-centric approach of modern business.

II. Match the Following.

Question 1. Match the following.

🎯 Exam Tip: Learn the core meaning of each consumer right to correctly match it with its corresponding description or function.

III. Assertion and Reason

Question 1. Assertion (A) : Every consumer has a right to get basic necessities of life such as food, clothing, water and a pure and healthy environment. Reason (R) : Community life should be free from various modes of pollution
(a) Both (A) and (R) are true
(b) Both (A) and (R) false
(c) (A) is true (R) is false
(d) (A) is false (R) is true
Answer: (a) Both (A) and (R) are true
In simple words: Both statements are correct. Consumers have a right to basic things like clean food and water, and living in a clean, healthy area is part of that right. A community free from pollution helps everyone live a better, healthier life.

🎯 Exam Tip: In assertion-reason questions, first determine if each statement is individually true, then assess if the reason correctly explains the assertion.

IV. Short Answer Questions

Question 1. What do you mean by Rights to quality of life?
Answer: "Rights to quality of life" means that people, both as individuals and in groups, should experience a good sense of well-being. It also means that the environment they live in should be healthy and supportive. The idea of consumerism often includes improving this quality of life. This right ensures that consumption leads to better living standards.
In simple words: This right means people should feel good and live in a healthy environment. Consumerism aims to make life better for everyone.

🎯 Exam Tip: Connect "quality of life" to both personal well-being and a healthy environment, noting consumerism's role in its improvement.

Question 2. How the consumer got the basic needs, as per the right of the consumer?
Answer: Every consumer has a right to get basic necessities for life. This includes things like food, clothing, clean water, and living in a healthy environment. This idea of including a healthy environment is a newer addition to the list of consumer rights. It highlights the importance of sustainable consumption and living conditions.
In simple words: Consumers have a right to basic needs like food, clothes, and clean water. A healthy environment is also now part of these important rights.

🎯 Exam Tip: When discussing basic needs as consumer rights, remember to include a pure and healthy environment as a recent and crucial addition.

Question 3. Define "consumer rights”.
Answer: Consumer rights are the legal protections and entitlements given to individuals when they buy goods or services. These rights ensure that consumers receive information about the quality, quantity, strength, purity, price, and standard of products. It is very important for consumers to know and understand these rights so they can protect themselves in the market.
In simple words: Consumer rights are rules that protect buyers. They ensure consumers get clear information about products and services, and it's important for them to know these rules.

🎯 Exam Tip: A good definition of consumer rights should cover both the information aspect (quality, price) and the mandatory nature of knowing these rights.